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Chapter Eight
IS STRATEGY
ILHAMRI
INFORMATION SYSTEM
Email : ilhamri022@gmail.com
Collaboration
Strategies
In 1995, Edward Lanphier founded Sangamo Biosciences for the purpose of
developing zinc-finger nucleases (ZFNs), a new technology that offered potential
for “editing” the genetic code of a living individual to correct genetically based
diseases (e.g., hemophilia, sickle cell anemia, Huntington’s disease, and many
others) or to confer genetic resistance to non-genetically based diseases.
www.example.com
Drug Development
and Clinical Trials
Drug development is hugely expensive and risky. Most
studies indicate that it costs at least $1.5 billion and a
decade of research to bring a new Food and Drug
Administration (FDA)-approved pharmaceutical product to
market.b The statistics on drug development costs are, in
fact, an understatement because they do not fully account
for the costs of the many failed drugs that
www.example.com
A World-Changing
Opportunity: Creating
Immunity to HIV
One of the most exciting potential applications of ZFNs was
creating a treatment that could cure HIV. In 2013,
approximately 35 million people were living with HIV/AIDS
worldwide (see Figure 8.2). However, a small percentage of
people have a mutation in their CCR5 gene—a gene that
makes a protein found on the surface of cells. The
mutation makes it difficult for HIV to enter their cells.
Individuals receive their genes in pairs—one on a specific
chromosome from one parent, and another on the paired
chromosomewww.example.com
OVERVIEW
Firms frequently face difficult decisions about the scope of
activities to perform inhouse, and whether to perform
them alone as a solo venture or to perform them
collaboratively with one or more partners. As mentioned in
Chapter Two, a significant portion of innovation arises not
from any single individual or organization, but instead
from the collaborative efforts of multiple individuals
www.example.com
Controlling Technology
Development and Use
Sometimes firms choose not to collaborate because they
desire to have complete control over their development
processes and the use of any resulting new technologies.
This desire might be for pragmatic reasons (e.g., the new
technology is expected to yield high margins and the fi
www.example.com
Strategic Alliances
Firms may use strategic alliances to access a critical
capability that is not possessed in-house or to more fully
exploit their own capabilities by leveraging them in
another firm’s development efforts. Firms with different
capabilities necessary for developing a new technology or
penetrating a new market might form alliances to pool
their resources so that collectively they can develop the
product or market faster or less expensively
www.example.com
Thank You

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Chapter 8

  • 1. Chapter Eight IS STRATEGY ILHAMRI INFORMATION SYSTEM Email : ilhamri022@gmail.com
  • 2. Collaboration Strategies In 1995, Edward Lanphier founded Sangamo Biosciences for the purpose of developing zinc-finger nucleases (ZFNs), a new technology that offered potential for “editing” the genetic code of a living individual to correct genetically based diseases (e.g., hemophilia, sickle cell anemia, Huntington’s disease, and many others) or to confer genetic resistance to non-genetically based diseases. www.example.com
  • 3. Drug Development and Clinical Trials Drug development is hugely expensive and risky. Most studies indicate that it costs at least $1.5 billion and a decade of research to bring a new Food and Drug Administration (FDA)-approved pharmaceutical product to market.b The statistics on drug development costs are, in fact, an understatement because they do not fully account for the costs of the many failed drugs that www.example.com
  • 4. A World-Changing Opportunity: Creating Immunity to HIV One of the most exciting potential applications of ZFNs was creating a treatment that could cure HIV. In 2013, approximately 35 million people were living with HIV/AIDS worldwide (see Figure 8.2). However, a small percentage of people have a mutation in their CCR5 gene—a gene that makes a protein found on the surface of cells. The mutation makes it difficult for HIV to enter their cells. Individuals receive their genes in pairs—one on a specific chromosome from one parent, and another on the paired chromosomewww.example.com
  • 5. OVERVIEW Firms frequently face difficult decisions about the scope of activities to perform inhouse, and whether to perform them alone as a solo venture or to perform them collaboratively with one or more partners. As mentioned in Chapter Two, a significant portion of innovation arises not from any single individual or organization, but instead from the collaborative efforts of multiple individuals www.example.com
  • 6. Controlling Technology Development and Use Sometimes firms choose not to collaborate because they desire to have complete control over their development processes and the use of any resulting new technologies. This desire might be for pragmatic reasons (e.g., the new technology is expected to yield high margins and the fi www.example.com
  • 7. Strategic Alliances Firms may use strategic alliances to access a critical capability that is not possessed in-house or to more fully exploit their own capabilities by leveraging them in another firm’s development efforts. Firms with different capabilities necessary for developing a new technology or penetrating a new market might form alliances to pool their resources so that collectively they can develop the product or market faster or less expensively www.example.com