Presentation done by Prof. Daniel Fesenmaier, during IFITT Doctoral Summer School 2015, in Vienna, Austria.

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Daniel R. Fesenmaier
University of Florida
The beginning of Tourism Design
Clare Gunn –
Texas A&M University
1942 - Concepts for
Designing Tourist
Regions
1968 - Vacationscape: A
new concept for the
design of a tourist
recreation region
1972 - Vacationscape:
Designing tourist areas

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Tourism Design
Progress over the past 50
years…
1. Better understanding of
the world
2. New technology, new
metrics & new tools
3. Systems thinking
4. Design orientation
5. New paradigms for
communicating with and
managing travelers
Design Science in Tourism
(DST)

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Logic of design science in tourism
Six aspects of DST
1.Experience (human behavior) focused
2.Science based
3.Uses new tools – metrics
4.Systems oriented
5.Scalable from small to large
settings
6.Action – constructive oriented

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1.when the world is changing?

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1. when the world is changing?
2. when the world is challenging?
1. when the world is changing?
2. when the world is challenging?
3. when the world asks you to
lead, not follow?

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1. when the world is changing?
2. when the world is challenging?
3. when the world asks you to lead, not follow?
4. to think critically about how
technology is shaping the world?
1. when the world is changing?
2. when the world is challenging?
3. when the world asks you to lead, not follow?
5. to somehow 'create' the new
world?
4. to think critically about how technology is
shaping the world?

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