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Group
Hunting
Strategy
Here, we are searching for aspirant
communities.
Table of Contents
01 Facebook Group
First and the
most important
step.
02 Telegram Groups
2nd most
important
platform
03 WhatsApp Group
Difficult to find
but easy to
approach
04 Quora Spaces
A new term that
nobody is talking
about.
5.1 Youtube
Comments
Hunting students
individually
5.2 Play store
Getting organic
leads with some
efforts
Our Goal
Objective
As an EdTech startup, we sell courses and are
currently seeking new users. We are
searching for communities that we can
approach, nurture aspirants, and sell our
courses to.
Here, we will discuss where we can find
different communities, and for each community,
our approach will vary. In some communities,
we may need to approach directly, while in
others, we may need to act as students and
market our product.
First and the most important step.
Facebook
Group
01
Facebook Group
As we are already working with Facebook
groups, we are knowledgeable about many
aspects of Facebook. However, here are some
methods we use to find new groups on
Facebook:
Finding New Facebook Groups
Searching for the exam name directly is the best
way to find the maximum number of groups
available on Facebook. This method helps us
discover almost all of the relevant groups
Search by Exam Name Relevant Names/Hashtag
If there are still groups remaining, we can search
for them by using hashtags or by adding
alternative names of the exam. For example, for
UGC NET, we can search for hashtags, or search
for alternate names such as UGC NET books,
aspirants, free courses etc.
2nd most important platform
Telegram
Groups
02
The Insight
Telegram is the most important platform to
find a large number of aspirants at one
place. Most aspirants use Telegram because
it has fewer limitations and a high group
join capacity, making it easy for us to target
a large audience in one place.
How to find?
Easiest Way
The easiest way to find Telegram
channels is by searching for the
name of the exam directly on
Telegram and joining the exam
discussion group community.
This way, we can message users
directly.
Smart Way
If we type the exam name and search for
the Telegram group name, we get a long
list of Telegram channels and groups.
Some groups are deleted, but most of
them are active. By doing this, we can
directly join and approach aspirants.
Difficult to find but easy to approach
WhatsApp
Groups
03
WhatsApp Groups
Finding WhatsApp groups can be difficult at
first, but once we find them, it's easy to
connect with aspirants. However, we can still
use WhatsApp directories available on Google
to help us. But keep in mind that those groups
are only available for popular exams like CSIR
NET and IIT JAM.
Challenges faced
By simply searching for the exam name
+ WhatsApp group link, we can get a list
of WhatsApp groups. However, the only
problem we face is the WhatsApp group
limit, where we cannot join more than
256 members. Therefore, we
continuously try to join the group, in
case someone leaves.
Group List
4. Quora
Spaces
Quora Space is a new term that nobody is
talking about.
What is Quora Space?
Quora Space is a new term that is similar to
Facebook groups, where students can come together
to communicate and solve their issues. It's growing
rapidly, and students are increasingly moving from
Facebook to Quora Space because it provides more
features. Therefore, we should aim to be early
movers in Quora Space. Our UGC team already
started working on this
How to find Quora
Spaces?
Our Process
01 02 03 04
Joining
Spaces
Searching for
more and more
spaces.
Engaging with
students
We have to upvote/like,
leave comments, and
engage with students in
order to build a connection
and gain their trust.
Providing
Answers
To gain trust, we
have to solve
aspirants'
problems.
Market our
product
When someone asks for the
best course or a similar
term, we have to highlight
our product.
I have discovered two methods, but I
have not found a source through which
we can connect with the user.
However, there may be a possible way
to connect with the user through some
other means.
5. Other
Methods
1. Youtube Comments
We can check the comments of our
competitors, and when we find an
interested candidate who is interested in
our course, we can reply to them with a
link to our YouTube channel or visit their
account and send them an email if their
email address is available.
2. Play Store
We can use a different app to approach a
large number of users. I have noticed that
students are looking for free test series
and solved previous year question papers.
Therefore, we can provide them with a
free app in exchange for their email
address, which will allow us to
communicate with them more easily.
Important Links
● Competitors List - (Click here)
● Facebook Group list - (Click here)
Alternative Resources

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Group Hunting Strategy - Social Media Growth.pptx

  • 1. Group Hunting Strategy Here, we are searching for aspirant communities.
  • 2. Table of Contents 01 Facebook Group First and the most important step. 02 Telegram Groups 2nd most important platform 03 WhatsApp Group Difficult to find but easy to approach 04 Quora Spaces A new term that nobody is talking about. 5.1 Youtube Comments Hunting students individually 5.2 Play store Getting organic leads with some efforts
  • 3. Our Goal Objective As an EdTech startup, we sell courses and are currently seeking new users. We are searching for communities that we can approach, nurture aspirants, and sell our courses to.
  • 4. Here, we will discuss where we can find different communities, and for each community, our approach will vary. In some communities, we may need to approach directly, while in others, we may need to act as students and market our product.
  • 5. First and the most important step. Facebook Group 01
  • 6. Facebook Group As we are already working with Facebook groups, we are knowledgeable about many aspects of Facebook. However, here are some methods we use to find new groups on Facebook:
  • 7. Finding New Facebook Groups Searching for the exam name directly is the best way to find the maximum number of groups available on Facebook. This method helps us discover almost all of the relevant groups Search by Exam Name Relevant Names/Hashtag If there are still groups remaining, we can search for them by using hashtags or by adding alternative names of the exam. For example, for UGC NET, we can search for hashtags, or search for alternate names such as UGC NET books, aspirants, free courses etc.
  • 8. 2nd most important platform Telegram Groups 02
  • 9. The Insight Telegram is the most important platform to find a large number of aspirants at one place. Most aspirants use Telegram because it has fewer limitations and a high group join capacity, making it easy for us to target a large audience in one place.
  • 10. How to find? Easiest Way The easiest way to find Telegram channels is by searching for the name of the exam directly on Telegram and joining the exam discussion group community. This way, we can message users directly.
  • 11. Smart Way If we type the exam name and search for the Telegram group name, we get a long list of Telegram channels and groups. Some groups are deleted, but most of them are active. By doing this, we can directly join and approach aspirants.
  • 12. Difficult to find but easy to approach WhatsApp Groups 03
  • 13. WhatsApp Groups Finding WhatsApp groups can be difficult at first, but once we find them, it's easy to connect with aspirants. However, we can still use WhatsApp directories available on Google to help us. But keep in mind that those groups are only available for popular exams like CSIR NET and IIT JAM.
  • 14. Challenges faced By simply searching for the exam name + WhatsApp group link, we can get a list of WhatsApp groups. However, the only problem we face is the WhatsApp group limit, where we cannot join more than 256 members. Therefore, we continuously try to join the group, in case someone leaves.
  • 16. 4. Quora Spaces Quora Space is a new term that nobody is talking about.
  • 17. What is Quora Space? Quora Space is a new term that is similar to Facebook groups, where students can come together to communicate and solve their issues. It's growing rapidly, and students are increasingly moving from Facebook to Quora Space because it provides more features. Therefore, we should aim to be early movers in Quora Space. Our UGC team already started working on this
  • 18. How to find Quora Spaces?
  • 19. Our Process 01 02 03 04 Joining Spaces Searching for more and more spaces. Engaging with students We have to upvote/like, leave comments, and engage with students in order to build a connection and gain their trust. Providing Answers To gain trust, we have to solve aspirants' problems. Market our product When someone asks for the best course or a similar term, we have to highlight our product.
  • 20. I have discovered two methods, but I have not found a source through which we can connect with the user. However, there may be a possible way to connect with the user through some other means. 5. Other Methods
  • 21. 1. Youtube Comments We can check the comments of our competitors, and when we find an interested candidate who is interested in our course, we can reply to them with a link to our YouTube channel or visit their account and send them an email if their email address is available.
  • 22. 2. Play Store We can use a different app to approach a large number of users. I have noticed that students are looking for free test series and solved previous year question papers. Therefore, we can provide them with a free app in exchange for their email address, which will allow us to communicate with them more easily.
  • 23. Important Links ● Competitors List - (Click here) ● Facebook Group list - (Click here) Alternative Resources