Integrated Reporting for SMEs
in Africa


SAIPA National Conference
July 11-13, 2012

Alta Prinsloo
Executive Director
International Federation of Accountants




                            Page 1 | Confidential and Proprietary Information
Overview


•   Reporting today… and tomorrow
•   South Africa taking the lead
•   International developments
•   The Integrated report
•   Integrated reporting
•   Relevance to SMEs
•   SME action plan
•   SAIPA action plan
•   Resources


                                    Page 2 | Confidential and Proprietary Information
Reporting today…



         BUSINESS VALUE           REPORT CONTENT

                                    strategic issues
       strategy & governance
                               plans / forecasts / targets


       implementation plans

                                   past performance

         business as usual




                                            Page 3 | Confidential and Proprietary Information
Page 4 | Confidential and Proprietary Information
... and tomorrow


 Thinking:      Isolated                Integrated

 Stewardship:   Financial capital       All forms of capital

                                         Past and future, connected,
 Focus:         Past, financial         strategic

 Timeframe:     Short term              Short, medium and long term

 Trust:         Narrow disclosures      Greater transparency

                                         Responsive to individual
 Adaptive:      Rule bound              circumstances

 Concise:       Long and complex        Concise and material

 Technology
 enabled:
                Paper based             Technology enabled



                                                      Page 5 | Confidential and Proprietary Information
South Africa taking the lead


• King III (2009)
   – “… we need a fundamental shift in the way companies and directors act
     and organise themselves”
   – Integrated reporting represents an important element of this “fundamental
     shift”
   – It is a significant and timely evolution in corporate reporting practice
• Johannesburg Stock Exchange (JSE) Listings
  Requirements, effective March 1, 2010




                                                         Page 6 | Confidential and Proprietary Information
South Africa taking the lead


• Integrated Reporting Committee (May 2010)
   –   Association for Savings & Investments South Africa
   –   Business Unity South Africa
   –   Institute of Directors in Southern Africa
   –   JSE Ltd
   –   The South African Institute of Chartered Accountants
   –   Banking Association South Africa
   –   Chartered Secretaries Southern Africa
• Framework for Integrated Reporting and the Integrated
  Report – Discussion Paper (January 2011)




                                                              Page 7 | Confidential and Proprietary Information
International Integrated Reporting Council (IIRC)




                                           Page 8 | Confidential and Proprietary Information
Companies                                                      Investors
•   Corporate networks              –    GE, Natura            •   Investor networks                   –     APG
     –   WBCSD                      –    EDF, 100 Group             –   UN PRI                         –     EFFAS
     –   UN Global Compact          –    Novo Nordisk               –   UNEP-FI                        –     Hermes EOS
     –   BSR                        –    China Light & Power        –   ICGN                           –     Mercer
     –   CERES                      –    Nestlé, WPP                –   INCR                           –     French government
     –   Global Alliance            –    HSBC                       –   Aviva Investors                      fund
     –   WEF                        –    Tata
     –   Microsoft
                                                               IGOs and Accounting
                                                               •   UNCTAD                    •      CIMA, ICAEW
                                                               •   World Bank                •      PwC, E&Y, GT, Deloitte,
                                                               •   IFAC, ACCA                       KPMG, BDO
Regulators, Standards                                          •   JICPA, SAICA
Setters and Stock Exchanges
•   IASB                     •   Tokyo Stock Exchange          Civil Society, Academia
•   FASB                     •   London Stock                  •   WWF                       •      Transparency
•   GRI                          Exchange                                                           International
                                                               •   WRI
•   CDSB                     •   Financial Stability Board                                   •      Harvard University
                                                               •   A4S
•   IOSCO                                                      •   Volans                    •      Uni. Sao Paolo
                                                                                             •      Uni. New South Wales



                                                                                          Page 9 | Confidential and Proprietary Information
International Integrated Reporting Council


• Discussion Paper: Towards
  Integrated Reporting –
  Communicating Value in the
  21st Century (September 2011)
• On track to publish
  International Integrated
  Reporting Framework in 2013
• Pilot program




                                             Page 10 | Confidential and Proprietary Information
The integrated report …


•   Is not a reporting by-product
•   Is not an extract from the traditional annual report
•   Is not a combination of the AFS and sustainability report
•   Needs to flow from the heart of the entity
•   Tells the overall story of the entity
•   Focuses on what is relevant and material
•   Contains positive and negative issues and challenges
•   Is concise and written in clear / understandable language
•   Is the entity’s primary report to stakeholders


                                              Page 11 | Confidential and Proprietary Information
The integrated report …


• Provides an overview of how an entity demonstrates
  stewardship and creates and sustains value
• Brings together material information about an entity’s
  strategy, governance, performance, and prospects in a
  way that reflects its commercial, social, and
  environmental context




                                        Page 12 | Confidential and Proprietary Information
The integrated report – a strategic lens




                                           Page 13 | Confidential and Proprietary Information
The integrated report – guiding principles and
content elements




                                          Page 14 | Confidential and Proprietary Information
Integrated reporting


• The integrated report is a product of integrated reporting
• Integrated reporting is a process
• The integrated reporting process requires integrated
  thinking and, ultimately, integrated management




                                             Page 15 | Confidential and Proprietary Information
The integrated reporting process




                                   Page 16 | Confidential and Proprietary Information
Why is it relevant to SMEs?


• From small to giant entities
   –   Microsoft
   –   Hewlett-Packard
   –   Google
   –   Volkswagen




                                 Page 17 | Confidential and Proprietary Information
Why is it relevant to SMEs?


• SMEs are the growth engine of economies
   –   They create jobs
   –   They spur innovation
   –   They create new products
   –   They are essential to a competitive and effective market
   –   They are critical for poverty reduction
   –   They play a particularly important role in developing countries




                                                            Page 18 | Confidential and Proprietary Information
An SME perspective


• The principles are applicable regardless of size
• SMEs are likely to have fewer silos and a greater degree
  of integrated thinking
   – Application of the principle of connectivity should be easier
• Although the integrated report is primarily aimed at
  investors, it is of benefit to other stakeholders
   – Entities / individuals significantly affected by the entity’s activities, products
     and services
   – Entities / individuals whose actions affect the entity’s ability to successfully
     implement its strategies




                                                              Page 19 | Confidential and Proprietary Information
Through integrated reporting, SMEs will …


• Enhance strategies
• Understand how strategy affects / is affected by
  environmental, social, financial, and economic issues
• Enhance risk management
• Explore new and innovative opportunities in their products,
  services, processes, and markets
• Improve strategic decision-making
• Improve performance




                                            Page 20 | Confidential and Proprietary Information
Through integrated reporting, SMEs will …


• Enhance reputation among stakeholders
• Gain trust from funders / lower cost of capital
• Become more competitive in the market place, enhance
  brand value, and improve customer support
• Experience lower employment costs and better employee
  loyalty




                                         Page 21 | Confidential and Proprietary Information
SME action plan


• Integrated reporting is a journey

   1.   Get organized
   2.   Plan your integrated reporting process
   3.   Engage with stakeholders
   4.   Identify report content
   5.   Assess systems
   6.   Prepare the report
   7.   Hold constructive dialogues




                                                 Page 22 | Confidential and Proprietary Information
SAIPA action plan


•   Increase awareness of integrated reporting in SMEs
•   Equip members to assist SMEs in the journey
•   Facilitate stakeholder dialogue
•   Develop / contribute to the development of implementation
    tools for SMEs




                                             Page 23 | Confidential and Proprietary Information
Resources


• International Integrated Reporting Council – discussion
  paper and additional resources at http://www.theiirc.org/
• IFAC Sustainability Framework http://www.ifac.org/paib
• Global Reporting Initiative – Support for SMEs
  https://www.globalreporting.org
• Look at good examples for inspiration, e.g., Impahla
  Clothing, Beyond Business http://www.b-yond.biz/
• CICA, CIMA, AICPA SME case studies
  http://www.aicpa.org/InterestAreas/BusinessIndustryAndG
  overnment/Resources/Sustainability


                                           Page 24 | Confidential and Proprietary Information
www.ifac.org

Integrated Reporting for Small- and Medium-Sized Entities in Africa, SAIPA

  • 1.
    Integrated Reporting forSMEs in Africa SAIPA National Conference July 11-13, 2012 Alta Prinsloo Executive Director International Federation of Accountants Page 1 | Confidential and Proprietary Information
  • 2.
    Overview • Reporting today… and tomorrow • South Africa taking the lead • International developments • The Integrated report • Integrated reporting • Relevance to SMEs • SME action plan • SAIPA action plan • Resources Page 2 | Confidential and Proprietary Information
  • 3.
    Reporting today… BUSINESS VALUE REPORT CONTENT strategic issues strategy & governance plans / forecasts / targets implementation plans past performance business as usual Page 3 | Confidential and Proprietary Information
  • 4.
    Page 4 |Confidential and Proprietary Information
  • 5.
    ... and tomorrow Thinking: Isolated  Integrated Stewardship: Financial capital  All forms of capital Past and future, connected, Focus: Past, financial  strategic Timeframe: Short term  Short, medium and long term Trust: Narrow disclosures  Greater transparency Responsive to individual Adaptive: Rule bound  circumstances Concise: Long and complex  Concise and material Technology enabled: Paper based  Technology enabled Page 5 | Confidential and Proprietary Information
  • 6.
    South Africa takingthe lead • King III (2009) – “… we need a fundamental shift in the way companies and directors act and organise themselves” – Integrated reporting represents an important element of this “fundamental shift” – It is a significant and timely evolution in corporate reporting practice • Johannesburg Stock Exchange (JSE) Listings Requirements, effective March 1, 2010 Page 6 | Confidential and Proprietary Information
  • 7.
    South Africa takingthe lead • Integrated Reporting Committee (May 2010) – Association for Savings & Investments South Africa – Business Unity South Africa – Institute of Directors in Southern Africa – JSE Ltd – The South African Institute of Chartered Accountants – Banking Association South Africa – Chartered Secretaries Southern Africa • Framework for Integrated Reporting and the Integrated Report – Discussion Paper (January 2011) Page 7 | Confidential and Proprietary Information
  • 8.
    International Integrated ReportingCouncil (IIRC) Page 8 | Confidential and Proprietary Information
  • 9.
    Companies Investors • Corporate networks – GE, Natura • Investor networks – APG – WBCSD – EDF, 100 Group – UN PRI – EFFAS – UN Global Compact – Novo Nordisk – UNEP-FI – Hermes EOS – BSR – China Light & Power – ICGN – Mercer – CERES – Nestlé, WPP – INCR – French government – Global Alliance – HSBC – Aviva Investors fund – WEF – Tata – Microsoft IGOs and Accounting • UNCTAD • CIMA, ICAEW • World Bank • PwC, E&Y, GT, Deloitte, • IFAC, ACCA KPMG, BDO Regulators, Standards • JICPA, SAICA Setters and Stock Exchanges • IASB • Tokyo Stock Exchange Civil Society, Academia • FASB • London Stock • WWF • Transparency • GRI Exchange International • WRI • CDSB • Financial Stability Board • Harvard University • A4S • IOSCO • Volans • Uni. Sao Paolo • Uni. New South Wales Page 9 | Confidential and Proprietary Information
  • 10.
    International Integrated ReportingCouncil • Discussion Paper: Towards Integrated Reporting – Communicating Value in the 21st Century (September 2011) • On track to publish International Integrated Reporting Framework in 2013 • Pilot program Page 10 | Confidential and Proprietary Information
  • 11.
    The integrated report… • Is not a reporting by-product • Is not an extract from the traditional annual report • Is not a combination of the AFS and sustainability report • Needs to flow from the heart of the entity • Tells the overall story of the entity • Focuses on what is relevant and material • Contains positive and negative issues and challenges • Is concise and written in clear / understandable language • Is the entity’s primary report to stakeholders Page 11 | Confidential and Proprietary Information
  • 12.
    The integrated report… • Provides an overview of how an entity demonstrates stewardship and creates and sustains value • Brings together material information about an entity’s strategy, governance, performance, and prospects in a way that reflects its commercial, social, and environmental context Page 12 | Confidential and Proprietary Information
  • 13.
    The integrated report– a strategic lens Page 13 | Confidential and Proprietary Information
  • 14.
    The integrated report– guiding principles and content elements Page 14 | Confidential and Proprietary Information
  • 15.
    Integrated reporting • Theintegrated report is a product of integrated reporting • Integrated reporting is a process • The integrated reporting process requires integrated thinking and, ultimately, integrated management Page 15 | Confidential and Proprietary Information
  • 16.
    The integrated reportingprocess Page 16 | Confidential and Proprietary Information
  • 17.
    Why is itrelevant to SMEs? • From small to giant entities – Microsoft – Hewlett-Packard – Google – Volkswagen Page 17 | Confidential and Proprietary Information
  • 18.
    Why is itrelevant to SMEs? • SMEs are the growth engine of economies – They create jobs – They spur innovation – They create new products – They are essential to a competitive and effective market – They are critical for poverty reduction – They play a particularly important role in developing countries Page 18 | Confidential and Proprietary Information
  • 19.
    An SME perspective •The principles are applicable regardless of size • SMEs are likely to have fewer silos and a greater degree of integrated thinking – Application of the principle of connectivity should be easier • Although the integrated report is primarily aimed at investors, it is of benefit to other stakeholders – Entities / individuals significantly affected by the entity’s activities, products and services – Entities / individuals whose actions affect the entity’s ability to successfully implement its strategies Page 19 | Confidential and Proprietary Information
  • 20.
    Through integrated reporting,SMEs will … • Enhance strategies • Understand how strategy affects / is affected by environmental, social, financial, and economic issues • Enhance risk management • Explore new and innovative opportunities in their products, services, processes, and markets • Improve strategic decision-making • Improve performance Page 20 | Confidential and Proprietary Information
  • 21.
    Through integrated reporting,SMEs will … • Enhance reputation among stakeholders • Gain trust from funders / lower cost of capital • Become more competitive in the market place, enhance brand value, and improve customer support • Experience lower employment costs and better employee loyalty Page 21 | Confidential and Proprietary Information
  • 22.
    SME action plan •Integrated reporting is a journey 1. Get organized 2. Plan your integrated reporting process 3. Engage with stakeholders 4. Identify report content 5. Assess systems 6. Prepare the report 7. Hold constructive dialogues Page 22 | Confidential and Proprietary Information
  • 23.
    SAIPA action plan • Increase awareness of integrated reporting in SMEs • Equip members to assist SMEs in the journey • Facilitate stakeholder dialogue • Develop / contribute to the development of implementation tools for SMEs Page 23 | Confidential and Proprietary Information
  • 24.
    Resources • International IntegratedReporting Council – discussion paper and additional resources at http://www.theiirc.org/ • IFAC Sustainability Framework http://www.ifac.org/paib • Global Reporting Initiative – Support for SMEs https://www.globalreporting.org • Look at good examples for inspiration, e.g., Impahla Clothing, Beyond Business http://www.b-yond.biz/ • CICA, CIMA, AICPA SME case studies http://www.aicpa.org/InterestAreas/BusinessIndustryAndG overnment/Resources/Sustainability Page 24 | Confidential and Proprietary Information
  • 25.