India is estimated to have 371 million mobile internet users as of June, 2016. While the number in itself is quite enormous, the total number is just about 25% of India's total population. Also, of the over 1 billion mobile subscribers in the country around 37% of that number is currently subscribed to mobile internet. This brings us to the pertinent question: "How Non-connected Mobile Subscribers Use their Devices?" Learn more in this presentation

1. How Non-Connected Mobile
Subscribers Use their
Devices

2. Mobile Devices are no longer used as conventional
devices used for communication…

3. Mobile devices offer more utility than just mere calling…

4. …and data usage.

5. With the availability of mobile internet, mobile devices
offer a plethora of applications…

6. India has witnessed a phenomenal growth in Internet
usage – both broadband and mobile Internet..

7. But not all devices have access to the Internet. Though,
these devices are likely internet compatible.
To understand the implications of this, let us take
a look at the Indian telecom market…

8. A Snapshot of the Indian Telecom Market

9. Non-connected mobile subscribers use their devices in a
variety of ways for a multitude of reasons including…

10. To subscribe to VAS services – such as caller
tunes, caller ring-back tones, etc.

11. To tune in to radio stations

12. Basic computing, utilities such as
time, alarm, etc.

13. To listen to music

14. As well as to receive SMS alerts
Users set SMS notification preferences for a variety of
categories such as Astrology, sports, etc.

15. Users set SMS notification preferences for a variety of
categories such as Astrology, sports, etc.
SMS Notification Preferences – Across Categories

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17. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in