Cortnie Abercrombie, Emerging Roles Leader, IBM gave this presentation on what Chief Executive Officers want from Chief Data Officers and how to deliver on it at CDOvision 2016. Learn more about the various roles of CDOs: http://ibm.co/cdolookbook

1. Cortnie Abercrombie
Emerging Roles Leader, IBM
@cortnie_cdo, #ibmcdo
cortnie.abercrombie@us.ibm.com
What CEOs
want from CDOs
and how to deliver on it

2. © 2016 IBM
What do CEOs want?
March
2016
2
Data Governance
Perfectly clean data
that everyone is using

3. © 2016 IBM
CEOs want innovation
March
2016
3
Seek new
revenue models
Be first
to market
Embrace
Agility
Explore new
delivery channels
Experiment somewhat
or extensively
Source: “Redefining Competition – The CEO perspective”, IBM Institute for Business Value, December 2015,
http://www-935.ibm.com/services/c-suite/study/studies/ceo-study/; *Torchbearers are innovators and financial outperformers.

4. © 2016 IBM
Cognitive
Computing
User-based
Mobile Solutions
CEOs see two technologies
as the driving force
CEOs believe these will
revolutionize business in 3 to 5 years
Source: “Redefining Competition – The CEO perspective”, IBM Institute for Business Value, December 2015,
http://www-935.ibm.com/services/c-suite/study/studies/ceo-study/; *Torchbearers are innovators and financial outperformers.

5. © 2016 IBM
“The surprising game changer
While Under Armour's core strategy largely remains the same, Under
Armour CFO Brad Dickerson highlighted one key difference that enabled
the acceleration: connected fitness.”
http://www.fool.com/investing/general/2015/10/17/the-surprising-way-under-armour-plans-to-double-re.aspx
Here’s an example ripped straight from headlines

6. © 2016 IBM
Five pre-requisites for innovation
from CEOs & CDOs
1. CEO-down: clear goals, ongoing support, resources
2. Bottom-up: innovative ideas and engagement from
business SMEs
3. Fast fail culture (facilitated)
4. Agile, design-thinking teams:
IT + LOB + Data Science + App Dev
5. Data science teams

7. © 2016 IBM
CDO journey to innovation
ibm.biz/CDOLookBook
Raw data exploration
Analytics discovery
Value-added data
Understand
Improve: Efficiency/cost
Grow: Customers/Sales
Business models
Customer experiences
Product development
Market
innovator
Data
integrator
Business
optimizer
Data Value Chain

8. © 2016 IBM
8
Understand & benchmark
Efficiency & cost reduction
Growth opportunities
New customer
experiences
Business optimizer
Value-added
data delivery
Analytics
discovery
Raw data
exploration
New product
development
New business
models
Market Innovator
Data Integrator
Data integrator underpins all. Innovation
can start ASAP with raw data.

9. © 2016 IBM
Org alignment using federated op model
CEO
Business
Units
Risk
Compliance
Operations,
Marketing,
Finance
Data
Gov.
• Data models
• Master data
• Reference
data
• Data
quality
• Data
policy
• Data
acquisition
• Comms
• Stakeholder
relations &
education
Data
Technology
Platforms
Partner
• Data scientists
• Data engineers
• Data-driven
application developers
• Visualizers / storytellers
Chief
Data
Officer
Data
Arch.
Data
Strategy
Data
Innovation
CIO
• Business
Analysts
Analytics
Enterprise
Data
Governance
Council
(Executive)
Enterprise
Data
Governance
Council
(Working)
Enterprise
Data
Governance
Stewards
Business
Stake-
holders
(Working)
Analytics
Community
Data
Comm-
unities
Chief
Digital
Officer
Mobile/
Digital
Apps
Partner

10. © 2016 IBM
Where does Cognitive play in all this?
The Cognitive Pillars
10

11. © 2016 IBM
Cognitive enables sense and respond
11
Raw data exploration
Analytics discovery
Value-added data
Benchmark
Efficiency/cost
Growth opportunities
Business models
Customer experiences
Product development
Market
innovator
Data
integrator
Business
optimizer

12. © 2016 IBM12
ibm.biz/CDOlookbook
Schedule a complementary
CDO workshop or pilot
Cognitive workshops
Adam.Steinberg@us.ibm.com

13. © 2016 IBM
Cognitive enables sense and respond
(With samples of offerings, not an exhaustive list)
13
Raw data exploration
Analytics discovery
Value-added data
Benchmark
Efficiency/cost
Growth opportunities
Business models
Customer experiences
Product development
Market
innovator
Data
integrator
Business
optimizer
Watson Explorer
Watson Analytics
City Analytics Watson
Engagement Advisor
Watson Discovery Advisor
Watson Health
Watson Developer
Cloud