Business Analisis: As tendências de mercado

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Apresentação de Nuno Maximiano (IBM, Sales Specialist)

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Business Analisis: As tendências de mercado

  1. 1. Nuno Maximiano – Business Analytics SWG Specialist 24 Setembro 2010 Business Analysis: As Tendências de Mercado IBM Business Analytics and Performance Management
  2. 2. Smarter businesses are able to leverage information to drive smarter business outcomes Reduce Costs Reduce Risk Increase Productivity Increase Revenue Smarter planet: Thinking and acting in new ways to make our systems more efficient, productive and responsive.
  3. 3. Information is key for Performance Sense and respond Predict and act Instinct and intuition Real-time, fact-driven Efficient Optimized Skilled analytics experts Everyone Back office Decision Support Point of impact Action Support Source: Business Analytics and Optimization for the Intelligent Enterprise, April 2009. www.ibm.com/gbs/intelligent -enterprise 1 in 3 business leaders frequently make critical decisions without information they need 1 in 2 don’t have access to information across their organizations needed to do their jobs 4 in 5 business leaders see information as a source of competitive advantage Competitive advantage insight requires information access and speed
  4. 4. Optimizing Performance to gain Competitive Advantage Performance Decision Making Information Data
  5. 5. Three Questions that Drive Performance
  6. 6. Three Questions that Drive Performance How are we doing? IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE
  7. 7. Warehouses (Relational & OLAP) Transaction Systems Flat, Legacy or Modern External Sources Everybody needs it and is a must have
  8. 8. Why Business Analytics? Transactional Automation Business Process Management Resource Planning <ul><li>Task / Process Automation </li></ul><ul><li>Recording & Reporting </li></ul>Business Analytics & Optimization <ul><li>Business Efficiency (ERP’s, CRM’s, SRM’s) ‏ </li></ul><ul><li>Aggregation and Data Warehousing </li></ul><ul><li>Cross-functional Integration </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Performance Measurement </li></ul><ul><li>Enterprise Integration </li></ul><ul><li>Detection, Direction & Prediction </li></ul>$566B $105B Source: IBM Analysis on addressable market opportunity based on GMV 1H09 data; includes addressable Hardware, Software and Services opportunity. CGRs 2009-2012 Business Analytics and Optimization is the next big investment area for companies – similar to ERP or CRM in the past BI – visão estática da informação; BA – visão dinâmica, análise preditiva, what-if analysis
  9. 9. CIOs are Skilled Customer Advocates that Create Value by Truly Understanding What Customers Want 44% 68% 54% 74% High growth CIOs proactively craft data into actionable information ... and anticipate much greater levels of integration and transparency with customers in the next five years CIOs expect end-customers in five years to continuously explore new channels... ” We do recognize the strategic advantage of using data to support improved decision making. We are not as strong as we would like to be, but this is a key plank of our strategy moving forward.&quot; Consumer products CIO, Ireland +37% +55% IBM Institute for Business Value High growth Low growth Source: IBM Global CIO Study 2009; n = 2598 +61%
  10. 10. Business Analytics is fundamental for future Smarter planet According to IBM’s recent study of 400 C-level executives, leading organizations are leveraging analytics for growth in their priorities (2010 – 2011) ‏ Source: Breaking Away with Business Analytics and Optimization: New intelligence meets enterprise operations available in late 2009 at www.ibm.com/gbs/intelligent -enterprise . Current Top Ten Priorities Next 21 months Top Ten Priorities <ul><li>Pricing and offer strategies </li></ul><ul><li>Branding and reputation management </li></ul><ul><li>Product/services market selection </li></ul><ul><li>Lead generation and pipeline management </li></ul><ul><li>Promotion and offer management </li></ul><ul><li>Logistics and distribution management </li></ul><ul><li>Customer segmentation and profitability </li></ul><ul><li>Demand forecasting and management </li></ul><ul><li>Enterprise goal setting and alignment </li></ul><ul><li>Budgeting and resource allocation </li></ul><ul><li>Reporting and performance measurement </li></ul><ul><li>Cost/expense management </li></ul><ul><li>Career path and succession management </li></ul><ul><li>Fraud and financial risk management </li></ul><ul><li>Leadership development </li></ul><ul><li>Channel performance </li></ul>Increase Focus Maintain Focus Reassess Focus Return to growth Improve Productivity
  11. 11. <ul><ul><ul><li>“ It is the job of the Business Analyst to bridge the gap of understanding between the business needs and the technology. For this reason, the successful Business Analyst needs to be business savvy and have a very good understanding of technology” </li></ul></ul></ul><ul><ul><ul><li>source “International Institute of Business Analysis” </li></ul></ul></ul>
  12. 12. © Copyright IBM Corporation 2010 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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