Public Speaking Topic

1. 11/13/2014 BB Team
INVESTING IN GERMANY
By BB JSC
in accordance with Germany Trade & Invest

2. 11/13/2014 BB Team
Table of Content
• Germany – General Overview
• German culture
• Working with a German partner

3. 11/13/2014 BB Team
Federal Republic of Germany

4. 11/13/2014 BB Team
Economic Situation
• GDP grows back after a steep fall from the last quarter of
2012
• Private consumption brings good news.

5. 11/13/2014 BB Team

6. 11/13/2014 BB Team
FDI Data
• 6th in the world and 1st in Europe
• Most attractive sectors:
o ICT & software industry
o Business & financial services

10. 11/13/2014 BB Team
Reasons for investing in Germany
• Open market
• Qualified Personnel
• Legal Security

11. 11/13/2014 BB Team
Germany’s Culture

12. 11/13/2014 BB Team
Culture
80
70
60
50
40
30
20
10
0
35
Scores on Hofstede’s five-dimension
67 66 65
31
70
20
40
30
80
PDI IDV MAS UAI LTO
Germany
Vietnam
Source: Hofstede Centre
Power Distance
• Equal right of people
• No dictatorship

13. 11/13/2014 BB Team
Culture
80
70
60
50
40
30
20
10
0
35
Scores on Hofstede’s five-dimension
67 66 65
31
70
20
40
30
80
PDI IDV MAS UAI LTO
Germany
Vietnam
Source: Hofstede Centre
Individualism
• Self-actualization
• “Honest, even if it hurts

14. 11/13/2014 BB Team
Culture
80
70
60
50
40
30
20
10
0
35
Scores on Hofstede’s five-dimension
67 66 65
31
70
20
40
30
80
PDI IDV MAS UAI LTO
Germany
Vietnam
Source: Hofstede Centre
Masculinity
• “Living in order to work”
• Competition, achievement
& success

15. 11/13/2014 BB Team
Culture
80
70
60
50
40
30
20
10
0
Uncertainty avoidance
35
Scores on Hofstede’s five-dimension
67 66 65
31
70
• Strict law system
20
• Examining the process
40
30
80
thoroughly
PDI IDV MAS UAI LTO
Germany
Vietnam
Source: Hofstede Centre

16. 11/13/2014 BB Team
Culture
80
70
60
50
40
30
20
10
0
35
Scores on Hofstede’s five-dimension
67 66 65
31
70
Long-term orientation
• Long lasting relationships in
20
40
30
80
business are not favorable
• Spending rather than saving
PDI IDV MAS UAI LTO
Germany
Vietnam
Source: Hofstede Centre

17. 11/13/2014 BB Team
Working with a German partner
Meeting
Arrangement
Business
Etiquettes
• Dressing code
• Greeting
• Name-card giving
Business
Negotiation

18. 11/13/2014 BB Team
Meeting Arrangement
• Appointments should be made 1 or 2 weeks before.
• Letters scheduling an appointment:
 Written in German
 Addressed to the top person in the functional area.
NOTE: You should not be late nor cancel the appointment
in the last minutes.

19. 11/13/2014 BB Team
Business Etiquettes
• Dressing: very conservative

20. 11/13/2014 BB Team
Business Etiquettes
• Greetings

21. 11/13/2014 BB Team
Business Etiquettes
• Business-card giving

22. 11/13/2014 BB Team
Business Etiquettes
• Business-card giving

23. 11/13/2014 BB Team
Business Negotiations
• Materials should be written in both English and German.
• “Speaking is silver, silence is gold.”
• Facts are mostly concerned.
• High-pressure tactics should be avoided.
• Once a decision is made, it will not be changed.

24. 11/13/2014 BB Team
Contact us
• Email: consulting@bbteam.com
• Website: www.gtai.com
• Hotline: (+84-08) 22 44 66 88

25. 11/13/2014 BB Team
QUESTION TIME
By BB JSC
in accordance with Germany Trade & Invest