1. The
project
we
are
working
on
is
able
to
offer
customers
new
way
of
apparel
purchase.
Technologies
in
mobile
industry
develop
in
enormous
pace.
This
term
could
be
applied
either
to
hardware
or
to
software.
Consumers
more
frequently
use
smartphones
and
tablets
for
communication,
working
and
of
course
purchasing
goods.
But
every
market
has
its
rules
and
boundaries.
Unfortunately,
those
terms
of
usage
to
which
we
are
all
got
accustomed
and
apparel
purchase
via
websites
are
not
effective
in
mobile
industry.
Numbers
tell
us
that
not
over
2%
of
customers
purchase
apparel
via
mobile.
It
means
that
other
98%
could
not
manage
to
find
what
they
wanted
due
to
incompatibility
of
interface,
difficulties
with
product
checkout,
and
the
most
significant
is
difficult
product
search.
Our
product
is
able
to
solve
the
most
significant
problem
consumers
face
with
–
product
(apparel)
search.
We
apply
to
our
product
several
software
technologies,
which
are
connected
with
image
recognition,
computer
vision.
Our
product
will
allow
for
consumer
to
purchase
immediately
by
the
model:
I
see
-­‐>
I
find
-­‐>
I
buy.
This
model
is
great
for
impulse
purchases
and
mobile
devices,
which
are
always
in
the
pocket.
Our
main
goal
is
to
become
a
global
company
covering
main
e-­‐commerce
markets:
Europe,
US,
Russia,
South
Korea,
Japan
and
China.
Germany
is
the
best
place
for
us
to
start
due
to
several
reasons:
largest
mobile
devices
penetration
in
Europe,
highest
online
purchase
rate
in
Europe,
developed
infrastructure
for
e-­‐commerce.
The
more
apparel
images
in
our
database,
the
better
product
is
going
to
be.
Hence,
the
main
aim
for
business
development
is
going
to
be
signing
to
our
system
(platform)
apparel
e-­‐commerce
retailers.
Cooperation
of
our
product
and
smart
investments
with
signing
e-­‐retailers
will
boost
the
market.