Humana People to People India & Foundation Audemars Piguet in an attempt to give back to nature, started “Trees are my Best Friend Campaign" in February 2014 as a two year collaborative environmental project. Through this campaign, aimed at nature conservation and environmental awareness among the community and more importantly, the children, the campaign successfully accomplished massive Tree Plantation drives in the first year of its operation. The campaign aims to instil ownership of the planted saplings and the environment at large among children.