Eight ideas of Google for the success

3.  The story of innovation has not changed,
 Its always the same, a small team of people with
new ideas, typically not understood by people
around them and their executives

4.  True innovation happens when you try to improve something 10
times rather than 10%

5.  Get real world user feedback
 Never get too far from what market wants

6.  Collaboration happens when we share the information
/ ideas openly.

7.  Referrals from current employees have proven to be a great
way to bring talented new people into our company
 Hire people with capabilities and learning abilities
 No need of experts

8.  Role-Related knowledge (job specific)
 Leadership (should know when to follow)
 General cognitive ability (How they think and solve the problems)
 Personality

9.  Dedicate 70% of the projects to the core business
 Dedicate 20% of the projects to the field relevant
 Dedicate 10% of the projects to the irrelevant to the field
(but should be useful)

10.  We cannot expect great or suitable ideas from one person
/one team/one department
 Great ideas can be found anywhere and should look for them
every where

11.  To make smart decisions use data(facts/records) not
suggestions and opinions

12.  If we focus on users (targeted customers) everything
else will follow us
 Should start with the desire to improve the lives of users