How tackling chatbot metrics on a startup budget led us to rethink them entirely.

1. One Dashboard To Rule Them All
Tackling metrics on a shoestring budget

2. !
Hugo Rut CTO/COO @ Striing.io

3. Who are we?

4. Metrics for a any startup is
important

5. But for a chatbot startup it is !

6. So we asked for
advice

8. Couldn't find a solution that we liked
1. What we needed was expensive ($100+ a month)
2. Data representation was congested and confusing
3. Very difficult to customise

9. What we wanted
1. Aggregate data across our whole business
2. Provide an external facing view for clients
3. Customisable as the business evolved

10. But we needed something fast
(didn't want to build our own) &
it needed to be cheap

12. demo

14. Very easy to get up and running
with important chatbot metrics
1. Conversion funnel
2. Session length & steps
3. Retention
4. Confusion triggers
5. Much more

17. Allowed us to send customised
reports to clients

18. Provided us a
broader picture

19. Highlighting technical bottlenecks &
failures

20. Visibilty on ingoings & outgoings

21. Wider discovery funnel

22. Super comprehensive
Scales to most whatever you want to track

23. For £0 a month

24. Learnings

25. 1. Store your data & do it in a way
and format which makes it easy

26. 2. Find your north star metrics
and point everything towards it

27. 3. Don't pay for it unless you
really have to

28. @hugo_rut
.
hugo@striing.io