Brand new data reveals the best times to send one-to-one emails this holiday season. Get even more exclusive data in the 2015 email report download: http://www.hubspot.com/sales/best-time-send-email-report-2015

2. There are many reasons
we send 1:1 emails ...

3. Prospecting

4. Prospecting
Lead Nurturing

5. Prospecting
Lead Nurturing
Scheduling A Meeting

6. Prospecting
Lead Nurturing
Scheduling A Meeting
Demo Requests

7. Prospecting
Lead Nurturing
Scheduling A Meeting
Demo Requests
The list goes on and on.

8. But, each email has
the same goal ...

9. To get opened.
.

10. for 1:1 emails.
To achieve this, countless
hours have been spent
learning the best:
Day
Time
Subject line

11. And it works well,
until …

12. It’s 6pm on
New Year’s
Eve and
you’re
sitting at
your desk
unable to hit
your quota.

13. Each year from November
to January our
carefully calculated
email strategy stops working.

14. What’s this force that
changes sales email
as we know it?
??
?
?

15. It’s the holiday season.

16. Between November 1, 2014
and January 23, 2015
4,513,689 1:1 emails were sent
from Sidekick users alone.

17. Between November 1, 2014
and January 23, 2015
4,513,689 1:1 emails were sent
from Sidekick users alone.
Sidekick is a free email tool from HubSpot
Sales that tracks who opens your emails.

18. While an average 53,734
emails were sent daily,
few were opened and
even fewer were responded to.

19. We collected 1:1 email data
from this past holiday season
so you can send emails
that prospects actually open this
holiday season.

20. We collected 1:1 email data
from this past holiday season
so you can send emails
that prospects actually open this
holiday season.
DOWNLOAD OUR FULL REPORT WITH
EXCLUSIVE YEAR ROUND EMAIL DATA

21. 6% decline
BEGINNING THE NIGHT
BEFORE THANKSGIVING,
WE FOUND A
IN THE AMOUNT OF
EMAILS BEING OPENED.

22. The decline didn’t begin to pick back up
until December 1 with
MORE
EMAILS
OPENED
6%
st
exactly one week after Thanksgiving.

23. If it can wait, send your email
one week after the holiday.

24. If not, send your email at least
24 hours before Thanksgiving eve.

25. 6% higher
THE WEEK LEADING UP
TO CHRISTMAS
SHOWED A
THAN AVERAGE
OPEN RATE.

26. But, that quickly declined as we saw
EMAILS
OPENED
42%
FEWER
on Christmas Eve.

27. 72% fewer
THIS TREND
CONTINUED WITH
EMAILS OPENED ON
CHRISTMAS DAY.

28. 33% and 35%
ON THE FOLLOWING
MONDAY AND TUESDAY
FEWER EMAILS WERE
OPENED, RESPECTIVELY.

29. Woah … wait,
that was a lot of information.
Let’s break December email
activity down.

30. Email activity was at an all time high the week
before Christmas, but quickly drops off.

31. What about
outside of the
holiday season?
What are the
best days and
times to send
our emails?
Check out our full report of
2015 email data to find out.

32. Send your emails
the week before Christmas.

33. We found lower levels of email activity
prior to New Year’s Eve and
FEWER
EMAILS
OPENED
58%
on New Year’s Eve.

34. 62% fewer
ON NEW YEAR’S DAY,
EMAILS WERE
OPENED.

35. Record email open rates
occurred shortly after
New Year’s Day.

36. We see a peak in email engagement
once people are settled back into work.

37. Send your emails during the
peak; four days after New Years.

38. Let’s recap.

39. The best times to send 1:1
emails this holiday season:

40. Send emails 24 hours before
Thanksgiving eve or one week
after the holiday.

41. Send emails 24 hours before
Thanksgiving eve or one week
after the holiday.
Send emails one week before
Christmas Eve.

42. Send emails 24 hours before
Thanksgiving eve or one week
after the holiday.
Send emails one week before
Christmas Eve.
Send emails 4 days after New
Year’s Day.

43. Don’t let your emails go
unopened this holiday season.

44. What about after
the holidays?
The 2015
Email Opens Report
answers it all.
CLICK TO GRAB A FREE COPY OF THE NEW REPORT