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8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO

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Get the complete ebook here: http://hub.am/Tnv2mM

Is Google+ worth your time? With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it?

There’s still one reason why even the time-crunched marketer shouldn’t ignore Google+ entirely, and that reason is SEO. This guide will help you get the most out of Google+ without having to shirk all your other marketing responsibilities.

Get the complete ebook here: http://hub.am/Tnv2mM

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8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO

  1. 1. 8 Simple Tips to Siphon SEO VALUE From GOOGLE+
  2. 2. Hi there. This presentation is an excerpt from our complete ebook, A Practical Guide to Improving SEO With Google+.
  3. 3. To learn more about whether Google+ is worth your time, how exactly Google+ can enhance your SEO, and what types of content to create and share to Google+ …
  4. 4. You should download the complete (free!) guide.
  5. 5. Download Your Free Ebook
  6. 6. Now, on to the tips ...
  7. 7. The easiest and most effective thing you can do to get value out of your Google+ page is to regularly publish the great content you’re (hopefully) already creating to it. Remember: sharing content to Google+ helps Google index more of your content faster, and ultimately gives it a greater chance of getting discovered by your prospects. That’s why our very first optimization tip is … HOW TO OPTIMIZE YOUR GOOGLE+ PAGE & POSTS.
  8. 8. 1. PUBLISH TO YOUR GOOGLE+ PAGE WHAT YOU’RE ALREADY PUBLISHING TO OTHER SOCIAL CHANNELS.
  9. 9. Learn More About Social Inbox If you’re already creating and publishing content to Facebook, Twitter, and LinkedIn, publish that content to your Google+ page as well. HubSpot’s Social Inbox tool allows you to schedule and publish to all four channels individually or at once.
  10. 10. 2. CLAIM YOUR PAGE’S CUSTOM, BRANDED URL.
  11. 11. If you have your page set up and you've got more than 10 followers, a profile photo and your page is older than 30 days, you can claim a custom URL that matches your brand, making your page easier to share and easier to discover.
  12. 12. 3. LINK YOUR WEBSITE TO YOUR GOOGLE+ PAGE.
  13. 13. Link your Google+ page to your website to not only create an inbound link from Google+, but to allow your Google+ page to appear on the right hand side of search results (examples from Starbucks and Home Depot shown in the full guide).
  14. 14. 4. BULK UP YOUR PAGE’S “LINKS” SECTION.
  15. 15. Every Google+ page gives you the opportunity to add links that are important to your business in the “Links” section under the About menu. Along with your website, include your blog, social profiles, and any page you want to drive traffic to.
  16. 16. 5. GET YOUR “STORY” STRAIGHT.
  17. 17. Also found under the About menu is your page's “story” – a tagline and an introduction to your business – which becomes your meta description when your page shows up in search results. Craft an effective one informs and entices more clickthroughs.
  18. 18. 6. OPTIMIZE THE FIRST 45-50 CHARACTERS OF YOUR POSTS.
  19. 19. The first 45-50 characters of your Google+ post becomes that post’s page title in Google’s search results, so craft that first line as if you’re writing a blog post title, and include a keyword you’re trying to rank for.
  20. 20. 7. DON’T SKIMP ON THE VISUALS. INCLUDE PHOTOS, VIDEOS, OR GIFS.
  21. 21. At HubSpot, we may not always be sure what we’re posting will incite the interaction we want, but one thing we’re sure of is we’re better off posting visuals (images, links with thumbnails, videos, GIFs) versus a plain text update.
  22. 22. Unlike other social channels (besides Pinterest), Google+ supports animated GIFs as shown in this post. GIFs stand out among static images or videos that need to be clicked to play, giving you additional opportunity to grab a prospect’s attention.
  23. 23. 8. HAVE YOUR BLOG AUTHORS SIGN UP FOR GOOGLE+ AUTHORSHIP.
  24. 24. When the contributors to your blog sign up for Google Authorship, their Google+ profile photos show up in search results next to articles they’ve written, which builds trust, establishes credibility, and improves your clickthrough rate.
  25. 25. Visuals and titles work wonders for your clickthrough rate, post engagement, and search listings, so it’s worth it to spend the extra time on those things. Recap Learn More Click the image to grab a free copy of these resources! The Marketer’s Crash Course in Visual Content Creation 17 Customizable Templates For Creating Shareable Graphics on Social Media
  26. 26. Created by @shannopop
  27. 27. Want a free copy of the complete guide? http://hub.am/Tnv2mM
  28. 28. Learn More About Publishing to Your Google+ Page with HubSpot Social Inbox
  29. 29. What is ? All-in-one inbound marketing software. Get a Demo Video Overview Get a Free Marketing Assessment

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