SlideShare a Scribd company logo

12 Awesome Facebook Stats, Charts & Graphs

HubSpot
HubSpot
HubSpotMarketing at HubSpot

Download a free copy of 100 Awesome Marketing Stats, Charts & Graphs at http://www.hubspot.com/charts

12 Awesome Facebook Stats, Charts & Graphs

1 of 22
Download to read offline
12 ESOME
A W                                          FACEBOOK!
                                                 STATS!
                                               CHARTS !
                                             & GRAPHS!
DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS
“    People share, read !
     and generally engage more
     with any type of content
     when it’s surfaced !
     through friends and people
     they know and trust.”
     MALORIE LUCICH, FACEBOOK SPOKESPERSON
     FEBRUARY 2011




2
3
FACT:
Facebook has !
a massive !
& highly engaged
audience.
Your customers are relying more & more on
social.
    93%      of US adult Internet
            users are on Facebook.



     164 Million
                                   152 Million
      US INTERNET USERS                             US FACEBOOK USERS




5
                    SOURCE: BLOGHER, APRIL 2011
1 out of every !
     8 minutes !
     online is spent on Facebook.



             f


6
                  SOURCE: COMSCORE, FEBRUARY 2011

Recommended

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 

More Related Content

More from HubSpot

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
 
How To Define A Conversion Path
How To Define A Conversion PathHow To Define A Conversion Path
How To Define A Conversion PathHubSpot
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
 
Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015HubSpot
 
23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The Job23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The JobHubSpot
 
Why Security Matters for Marketers
Why Security Matters for MarketersWhy Security Matters for Marketers
Why Security Matters for MarketersHubSpot
 
31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
 

More from HubSpot (20)

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers
 
How To Define A Conversion Path
How To Define A Conversion PathHow To Define A Conversion Path
How To Define A Conversion Path
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
 
Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015
 
23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The Job23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The Job
 
Why Security Matters for Marketers
Why Security Matters for MarketersWhy Security Matters for Marketers
Why Security Matters for Marketers
 
31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration
 

Recently uploaded

DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023Dropbox
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forwardCJHaight
 
The Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptxThe Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptxBhargavi M
 
publicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfpublicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfmmople
 
Aspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsAspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsSam Collins
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024Franchize Consultants
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHpm India
 
Sustainability Roadmap Infographics_final.pdf
Sustainability Roadmap Infographics_final.pdfSustainability Roadmap Infographics_final.pdf
Sustainability Roadmap Infographics_final.pdfJai Babu
 
Invest in Waaree Energies Unlisted shares.pdf
Invest in Waaree Energies Unlisted shares.pdfInvest in Waaree Energies Unlisted shares.pdf
Invest in Waaree Energies Unlisted shares.pdfPrecize Formely Leadoff
 
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdfMM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdfLogan Parks
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategyRemar Barquilla
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipYannis Charalabidis
 
The Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to MexicoThe Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to MexicoNovaLink
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHpm India
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfSourav Sikder
 
Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024
Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024
Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024MYSUN
 

Recently uploaded (20)

DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forward
 
The Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptxThe Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptx
 
publicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdfpublicpolicy-130621235359-phpapp02 2.pdf
publicpolicy-130621235359-phpapp02 2.pdf
 
Carol Scott - How to Thrive in the AI Era.pdf
Carol Scott - How to Thrive in the AI Era.pdfCarol Scott - How to Thrive in the AI Era.pdf
Carol Scott - How to Thrive in the AI Era.pdf
 
Aspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam CollinsAspire 2024 Turning Point Slides with Dr. Sam Collins
Aspire 2024 Turning Point Slides with Dr. Sam Collins
 
New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024New Zealand Franchising Confidence Index | January 2024
New Zealand Franchising Confidence Index | January 2024
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) Presentation
 
Sustainability Roadmap Infographics_final.pdf
Sustainability Roadmap Infographics_final.pdfSustainability Roadmap Infographics_final.pdf
Sustainability Roadmap Infographics_final.pdf
 
Invest in Waaree Energies Unlisted shares.pdf
Invest in Waaree Energies Unlisted shares.pdfInvest in Waaree Energies Unlisted shares.pdf
Invest in Waaree Energies Unlisted shares.pdf
 
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdfMM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
MM Workshop Feb 2024 One Page Retirement Plan Simplified.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Polyene General Industries Private Limited
Polyene General Industries Private LimitedPolyene General Industries Private Limited
Polyene General Industries Private Limited
 
Sample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO StrategySample Competitors' SWOT Analysis for your SEO Strategy
Sample Competitors' SWOT Analysis for your SEO Strategy
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and Entrepreneurship
 
The Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to MexicoThe Economic Benefits of Reshoring to Mexico
The Economic Benefits of Reshoring to Mexico
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) Presentation
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdf
 
Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024
Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024
Everything a Homeowner Needs to Know About the Delhi Solar Policy 2024
 

12 Awesome Facebook Stats, Charts & Graphs

  • 1. 12 ESOME A W FACEBOOK! STATS! CHARTS ! & GRAPHS! DOWNLOAD A FREE COPY AT HUBSPOT.COM/CHARTS
  • 2. People share, read ! and generally engage more with any type of content when it’s surfaced ! through friends and people they know and trust.” MALORIE LUCICH, FACEBOOK SPOKESPERSON FEBRUARY 2011 2
  • 3. 3
  • 4. FACT: Facebook has ! a massive ! & highly engaged audience.
  • 5. Your customers are relying more & more on social. 93% of US adult Internet users are on Facebook. 164 Million 152 Million US INTERNET USERS US FACEBOOK USERS 5 SOURCE: BLOGHER, APRIL 2011
  • 6. 1 out of every ! 8 minutes ! online is spent on Facebook. f 6 SOURCE: COMSCORE, FEBRUARY 2011
  • 7. Your customers are relying more & more on social. average Facebook user spends The >11 hours/month on Facebook. 13500 13500 8450 AVERAGE MINUTES/MONTH 5040 2010 700 FACEBOOKING EATING WATCHING TV OTHER WORKING SLEEPING 7 SOURCES: BUREAU OF LABOR STATISTICS, JUNE 2010 & FACEBOOK PRESS ROOM, 2011
  • 8. Your customers are relying more & more on Facebook is overtaking Google ! social. and Yahoo in total time spent online. 41.5 40.5 40.5 39.1 44 43.2 38.2 39.9 37.9 36 38.6 38.7 34.6 35.8 32.2 34.3 27.6 MINUTES SPENT (BILLIONS) 26.7 20 16 16.7 15.8 12 13 11.4 9.3 Yahoo! Sites 5.9 6.4 6.4 5.6 Google sites Facebook Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10 8 SOURCE: COMSCORE, AUGUST 2011
  • 9. Your customers are relying more & more on Facebook has become ! social. the top choice ! for social sign-in. OTHER 8% WINDOWS LIVE 6% TWITTER 7% FACEBOOK 35% YAHOO 13% GOOGLE 31% 9 SOURCE: JANRAIN, APRIL 2011
  • 10. Facebook has become the preferred way ! of sharing content, second only to email ! (for now). 84% EMAIL 88% 44% FACEBOOK 54% 18% TELEPHONE 31% 7% MAIL Male 10% Female 5% PRINT OUT 8% 10 SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
  • 11. We’re not just engaging with our friends on Facebook. We’re engaging with businesses of all kinds. 17 ARTISTS 92 43 MEDIA 57 Avg # of Comments/post Avg. # of Likes/post 9 BRANDS 54 NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES” 11 SOURCE: VISIBLI, APRIL 2011
  • 12. Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include email, instant messaging, blogging, gaming, ! video-sharing and online shopping. ! ! As long as users feel they can use Facebook as a gateway for these ! and other functions, the social network will remain vital to the internet experience and relevant to marketers. FACEBOOK USERS: THE JUGGERNAUT ROLLS ON PAUL VERNA | MARCH 21, 2011 | EMARKETER 12
  • 14. Most US B2B marketers agree! that Facebook is an effective marketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% “THIS SITE IS SOMEWHAT TO EXTREMELY EFFECTIVE AS A MARKETING TOOL.” MYSPACE 25% 14 SOURCE: OUTSELL, DECEMBER 2009
  • 15. More than half of SMBs say ! Facebook is beneficial ! to their business. DO NOT USE VERY 32% BENEFICIAL 30% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 25% 13% 15 SOURCE: AD-OLOGY, NOVEMBER 2010
  • 16. More than 1/3 ! of marketers say ! Facebook is “critical” ! or “important” ! to their business. NOT USEFUL CRITICAL 12% 18% SOMEWHAT USEFUL 21% IMPORTANT 26% USEFUL 23% 16 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
  • 17. The number of marketers who say Facebook is “critical” or “important” ! to their business has ! increased 83% ! in just two years. 44% ñ83% 24% 2009 2011 17 SOURCE: HUBSPOT STATE OF INBOUND MARKETING 2011
  • 18. Twitter Drives More Leads for B2C Both B2C & B2B companies ! are acquiring customers ! through Facebook. “YES, WE HAVE ACQUIRED A CUSTOMER VIA FACEBOOK. 67% 41% B2B B2C 18 SOURCE: HUBSPOT, STATE OF INBOUND MARKETING REPORT 2011
  • 19. THE BOTTOM LINE: If you don’t like! Facebook yet, you will.
  • 20. MAKE YOU R MARKETING MBEO!) ESWOH HU SP T AW ( IT HubSpot’s all-in-one Inbound Marketing Software helps 4500 small & medium-sized businesses generate over 500,000 leads per month. Try HubSpot FREE for 30 days!! http://hubspot.com/free-trial 20
  • 21. IF YOU THOUGHT THAT THIS WAS AWESOME, PERHAPS YOU’D LIKE TO BE FRIENDS ONLINE? blog.hubspot.com/ Twitter.com/hubspot Facebook.com/hubspot Linkedin/com/hubspot Youtube.com/hubspot ickr.com/photos/hubspot Slideshare.net/hubspot 21 NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.