Genre Analysis In-Class Worksheet

1. 國際行銷英文簡報技巧
Genre Analysis In-Class Worksheet
Genre Analysis of BTI
In groups, please try to analyze the text from “about Eilean Donan” on the website of Eilean Donan Castle at http://www.eileandonancastle.com .
Use the following moves in BTI as a guide to analyze it. Fill the text into the blanks.
Move Step Text
Move 1 Headline Welcome to Eilean Donan castle
Move 2 Background information Partially destroyed in a Jacobite uprising in 1719, Eilean Donan
lay in ruins for the best part of 200 years until Lieutenant Colonel
John MacRae-Gilstrap bought the island in 1911 and proceeded to
restore the castle to its former glory. After 20 years of toil and
labour the castle was re-opened in 1932.
Move 3 Establishing credentials Introducing general situation Eilean Donan is recognised as one of the most iconic images of
Scotland all over the world.
Stating honors it is little wonder that the castle is now one of the most visited and
important attractions in the Scottish Highlands
Quoting literary works
Indicating value Some people say Eilean Donan is the most beautiful castle in
Scotland
Describing activities or events You can explore nearly every part of the castle and enjoy a

2. journey through the history of the area.
Describing key attractions Situated on an island at the point where three great sea lochs meet,
and surrounded by some majestic scenery
Move 4 Directive information
Move 5 Soliciting response Soliciting actions Please ask at the visitor centre if you require this facility or read
our Access Statement for more information.
Delivering welcome/wish/thanks
Providing contact details Contact Details
Eilean Donan Castle
Dornie
by Kyle of Lochalsh
IV40 8DX
Scotland
Tel 01599 555202
Fax 01599 555262
info@eileandonancastle.com