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Howard Friedensohn...
35 Clarewood Drive • Hastings-on-Hudson, NY 10706 • (914) 720-6733 • hjfcfo@gmail.com
CHIEF FINANCIAL / OPERATING OFFICER possessing an extensive background in consumer goods and
services including significant expertise in the beauty space. Worked with world-class brands such as Bath
& Body Works, Benetton, Ann Taylor, Victoria’s Secret, Ralph Lauren, Nina Ricci, Nautica, Bernardaud,
Tiffany & Co. and others. Experience has encompassed a vast array of distribution channels including
department and specialty stores, direct mail, TV infomercials, big box, chain and independent drug
stores, salons, discounters, direct-to-professional, etc., both in the US as well as internationally.
Reputation for rapidly assessing situations and spearheading creative financial, operating and
technology solutions to drive profitability and efficiencies at start-up, high-growth, turnaround and
established companies.
 Consumer Product Launches—Key member (CFO) of team that launched Bath and Body Works and Victoria’s
Secret Bath; instrumental in achieving $25M in annual sales for Benetton beauty products start-up in two years.
 Operating Infrastructure / Revenue Growth—Established financial, operating, IT and administrative infrastructure
to support launch of 1,500 SKUs for consumer products company, including build-out and leasing of two offices.
Key contributor to company growth from $0 to $400M and 115 employees within four years.
 Financial Consulting—Built CFO consulting organization from the ground up to annual revenue of $1.2M.
 Financing and Credit Raising—Negotiated $9.5M asset-based credit facility to fuel company growth, freeing
owner of personal and IP guarantee/collateral.
 Technology Implementations—Researched, selected and executed implementation of six fully integrated
manufacturing [ERP] systems for US companies and foreign subsidiaries driving lean and highly cost efficient
multi-site organizations. Leveraged emerging opportunities of cloud computing.
Leadership Strengths that Deliver Company and Stakeholder Value
 Strategic Planning
 Start-ups, Turnarounds
 Financial / Operating Infrastructures
 Financial Modeling, Analysis
 Financial Reporting
 Mergers, Acquisitions, IPOs
 International Business
 Financial / Internal Controls
 Contract Manufacturing
 Negotiations, Contracts
 Cash Management
 Cost Accounting
 Process Improvements
 MRP, ERP
 Private Equity, Workouts
 Consumer Products Manufacturing
 Building / Managing Teams
 IP Administration, Licensing
A Career of Driving Financial and Operational Improvements
for Consumer Products Companies
CFOUTSOURCE, Irvington / Hastings-on-Hudson, NY/ Cranford, NJ 1992 – Present
Financial/business services consulting company specializing in finance, M&A, operations and technology. Merged with NJ-based
competitor (2001) and sold business in 2003. Revived company in 2007 as consulting CFO/COO for consumer products companies.
PRESIDENT / PRINCIPAL / FOUNDER
Built company from the ground up to revenue of $1.2M in 10 years with team of up to 12, serving 50+ small to
medium-sized companies. Clients ranged across diverse industries including beauty/consumer products,
technology, luxury goods, retail, manufacturing, distribution, consulting, food, biotech, licensing and non-profit.
Hired to role of CFO/COO from numerous consulting engagements, to launch new enterprises, transform
underperforming organizations or grow new product lines for existing companies.
 Established and led accounting and financial functions at companies that included manufacturers, marketers
and an IPO.
 Instituted efficiencies at multi-site inventory and manufacturing locations, freeing up working capital,
generating higher turns/lower days on hand and lower accounts receivable DSO.
 Formulated complex financial planning models and managed budgeting and forecasting at multiple
companies across diverse product lines, distribution channels, geographic regions and legal entities.
 Stabilized distressed balance sheets, managed cash and raised capital for privately held start-ups.
 Introduced internal control procedures to mitigate risks and manage cash, inventory, receivables, fixed assets,
intellectual property; ensured tax and legal compliance.
OPTIMIZING BUSINESS RESULTS THROUGH FINANCIAL
EXPERTISE, TECHNOLOGY AND BUSINESS ACUMEN
Howard Friedensohn Page 2
Selected CFO / COO Roles and Projects
CFO—Bond No. 9, New York, NY (2014 – present)
COO / CFO—Blue Space Brands, LLC / HerCut LLC, New York, NY (2009 – 2011)
 Hired to lead start-up hair care products incubator through serious operating and financial challenges.
 Secured $1.5M in customer purchase order secured financing to procure and manufacture industry-first
product line (HerCut) with initial distribution at Sephora.
 Negotiated three-year exclusive distribution contract with prestige European specialty retailer, with 700 retail
outlets in seven EU countries; devised creative strategy to generate first-ever cash advance (~$300K) to
execute launch.
COO / CFO—Sustainable Youth Technologies, New York, NY (2008 – 2010)
 Drove operations, devised business plans and financial forecasts, and secured $1M from angel investors for
cash-strained organic natural consumer products company.
 Led team to select and implement NetSuite cloud-based ERP and integrated ecommerce site.
Chief Operating Officer—Profound Beauty (Mana Products, Inc. affiliate), Long Island, NY (2003 – 2007)
 Executed direct-to-salon marketer/distributor launch, developed new business, negotiated deals and directed
operations; drove start-up company from the ground up to $3M in annual net sales.
 Innovated product, label-to-order system; devised unique agency selling structure for US and Canada.
 Managed global patent application process and trademark administration including successful infringement
litigation outcome.
 Introduced stock incentive plan for employees and ground-breaking SEC/multi-state Blue Sky-approved stock
option plan for salon owners.
Interim CFO—Paul Sebastian, Inc. (1998 – 1999)
 Oversaw financial function for troubled fragrance manufacturer in work-out, facilitating sale of licensed
(Nautica) and non-licensed businesses to strategic buyer.
CFO / Vice President—Debaun Group, Inc., New York, NY (1994 – 1997)
 Provided financial and operational oversight for prestigious leading brands such as Ann Taylor, Carnival Cruises,
American Eagle Outfitters and Diane Von Furstenberg.
CFO / Vice President, Finance / Operations—Erox, New York, NY (1992 – 1994)
 Built operating infrastructure and directed finance, manufacturing, call center, distribution, IT and day-to-day
administrative operations for start-up holding worldwide license for University of Utah patent.
 Devised business plan and prospectus that raised $7M through successful IPO (NASDAQ small cap).
NEST FRAGRANCES, New York, NY 2013 – 2014
CHIEF FINANCIAL OFFICER
Oversaw Finance, IT and HR administration functions for leading private equity owned home fragrance
manufacturer (www.nestfragrances.com).
 Implemented Oasis Outsourcing PEO saving $50K annually in employee benefits expenses.
 Sourced, negotiated and executed $9.5M asset based credit line, tripling borrowing capacity.
 Executed selection and implementation of CGS / Blue Cherry ERP system; oversaw IT infrastructure move to
new 14,000 square foot office.
Early Experience
CFO, Vice President Finance and Administration—Gryphon Development; NY
CFO, Vice President, Finance and Operations— Benetton Cosmetics Corporation; NY, Paris, Lugano
Director of Finance—Jacqueline Cochran Inc. (division American Cyanamid Corporation); NY, Paris, France; Zurich
Budget Manger, Marketing Manager, Territory Manager, Group Controller—Warner Cosmetics, Inc.; NY/NJ
Executive Trainee, Sales Audit Manager, Credit Manager—Bloomindales, NY
Education
BS in Accounting—New York University, New York, NY
Technical Expertise includes proficiency in QuickBooks, NetSuite, Dynamics and Advanced Excel

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FriedensohnHoward

  • 1. Howard Friedensohn... 35 Clarewood Drive • Hastings-on-Hudson, NY 10706 • (914) 720-6733 • hjfcfo@gmail.com CHIEF FINANCIAL / OPERATING OFFICER possessing an extensive background in consumer goods and services including significant expertise in the beauty space. Worked with world-class brands such as Bath & Body Works, Benetton, Ann Taylor, Victoria’s Secret, Ralph Lauren, Nina Ricci, Nautica, Bernardaud, Tiffany & Co. and others. Experience has encompassed a vast array of distribution channels including department and specialty stores, direct mail, TV infomercials, big box, chain and independent drug stores, salons, discounters, direct-to-professional, etc., both in the US as well as internationally. Reputation for rapidly assessing situations and spearheading creative financial, operating and technology solutions to drive profitability and efficiencies at start-up, high-growth, turnaround and established companies.  Consumer Product Launches—Key member (CFO) of team that launched Bath and Body Works and Victoria’s Secret Bath; instrumental in achieving $25M in annual sales for Benetton beauty products start-up in two years.  Operating Infrastructure / Revenue Growth—Established financial, operating, IT and administrative infrastructure to support launch of 1,500 SKUs for consumer products company, including build-out and leasing of two offices. Key contributor to company growth from $0 to $400M and 115 employees within four years.  Financial Consulting—Built CFO consulting organization from the ground up to annual revenue of $1.2M.  Financing and Credit Raising—Negotiated $9.5M asset-based credit facility to fuel company growth, freeing owner of personal and IP guarantee/collateral.  Technology Implementations—Researched, selected and executed implementation of six fully integrated manufacturing [ERP] systems for US companies and foreign subsidiaries driving lean and highly cost efficient multi-site organizations. Leveraged emerging opportunities of cloud computing. Leadership Strengths that Deliver Company and Stakeholder Value  Strategic Planning  Start-ups, Turnarounds  Financial / Operating Infrastructures  Financial Modeling, Analysis  Financial Reporting  Mergers, Acquisitions, IPOs  International Business  Financial / Internal Controls  Contract Manufacturing  Negotiations, Contracts  Cash Management  Cost Accounting  Process Improvements  MRP, ERP  Private Equity, Workouts  Consumer Products Manufacturing  Building / Managing Teams  IP Administration, Licensing A Career of Driving Financial and Operational Improvements for Consumer Products Companies CFOUTSOURCE, Irvington / Hastings-on-Hudson, NY/ Cranford, NJ 1992 – Present Financial/business services consulting company specializing in finance, M&A, operations and technology. Merged with NJ-based competitor (2001) and sold business in 2003. Revived company in 2007 as consulting CFO/COO for consumer products companies. PRESIDENT / PRINCIPAL / FOUNDER Built company from the ground up to revenue of $1.2M in 10 years with team of up to 12, serving 50+ small to medium-sized companies. Clients ranged across diverse industries including beauty/consumer products, technology, luxury goods, retail, manufacturing, distribution, consulting, food, biotech, licensing and non-profit. Hired to role of CFO/COO from numerous consulting engagements, to launch new enterprises, transform underperforming organizations or grow new product lines for existing companies.  Established and led accounting and financial functions at companies that included manufacturers, marketers and an IPO.  Instituted efficiencies at multi-site inventory and manufacturing locations, freeing up working capital, generating higher turns/lower days on hand and lower accounts receivable DSO.  Formulated complex financial planning models and managed budgeting and forecasting at multiple companies across diverse product lines, distribution channels, geographic regions and legal entities.  Stabilized distressed balance sheets, managed cash and raised capital for privately held start-ups.  Introduced internal control procedures to mitigate risks and manage cash, inventory, receivables, fixed assets, intellectual property; ensured tax and legal compliance. OPTIMIZING BUSINESS RESULTS THROUGH FINANCIAL EXPERTISE, TECHNOLOGY AND BUSINESS ACUMEN
  • 2. Howard Friedensohn Page 2 Selected CFO / COO Roles and Projects CFO—Bond No. 9, New York, NY (2014 – present) COO / CFO—Blue Space Brands, LLC / HerCut LLC, New York, NY (2009 – 2011)  Hired to lead start-up hair care products incubator through serious operating and financial challenges.  Secured $1.5M in customer purchase order secured financing to procure and manufacture industry-first product line (HerCut) with initial distribution at Sephora.  Negotiated three-year exclusive distribution contract with prestige European specialty retailer, with 700 retail outlets in seven EU countries; devised creative strategy to generate first-ever cash advance (~$300K) to execute launch. COO / CFO—Sustainable Youth Technologies, New York, NY (2008 – 2010)  Drove operations, devised business plans and financial forecasts, and secured $1M from angel investors for cash-strained organic natural consumer products company.  Led team to select and implement NetSuite cloud-based ERP and integrated ecommerce site. Chief Operating Officer—Profound Beauty (Mana Products, Inc. affiliate), Long Island, NY (2003 – 2007)  Executed direct-to-salon marketer/distributor launch, developed new business, negotiated deals and directed operations; drove start-up company from the ground up to $3M in annual net sales.  Innovated product, label-to-order system; devised unique agency selling structure for US and Canada.  Managed global patent application process and trademark administration including successful infringement litigation outcome.  Introduced stock incentive plan for employees and ground-breaking SEC/multi-state Blue Sky-approved stock option plan for salon owners. Interim CFO—Paul Sebastian, Inc. (1998 – 1999)  Oversaw financial function for troubled fragrance manufacturer in work-out, facilitating sale of licensed (Nautica) and non-licensed businesses to strategic buyer. CFO / Vice President—Debaun Group, Inc., New York, NY (1994 – 1997)  Provided financial and operational oversight for prestigious leading brands such as Ann Taylor, Carnival Cruises, American Eagle Outfitters and Diane Von Furstenberg. CFO / Vice President, Finance / Operations—Erox, New York, NY (1992 – 1994)  Built operating infrastructure and directed finance, manufacturing, call center, distribution, IT and day-to-day administrative operations for start-up holding worldwide license for University of Utah patent.  Devised business plan and prospectus that raised $7M through successful IPO (NASDAQ small cap). NEST FRAGRANCES, New York, NY 2013 – 2014 CHIEF FINANCIAL OFFICER Oversaw Finance, IT and HR administration functions for leading private equity owned home fragrance manufacturer (www.nestfragrances.com).  Implemented Oasis Outsourcing PEO saving $50K annually in employee benefits expenses.  Sourced, negotiated and executed $9.5M asset based credit line, tripling borrowing capacity.  Executed selection and implementation of CGS / Blue Cherry ERP system; oversaw IT infrastructure move to new 14,000 square foot office. Early Experience CFO, Vice President Finance and Administration—Gryphon Development; NY CFO, Vice President, Finance and Operations— Benetton Cosmetics Corporation; NY, Paris, Lugano Director of Finance—Jacqueline Cochran Inc. (division American Cyanamid Corporation); NY, Paris, France; Zurich Budget Manger, Marketing Manager, Territory Manager, Group Controller—Warner Cosmetics, Inc.; NY/NJ Executive Trainee, Sales Audit Manager, Credit Manager—Bloomindales, NY Education BS in Accounting—New York University, New York, NY Technical Expertise includes proficiency in QuickBooks, NetSuite, Dynamics and Advanced Excel