Social Media in Travel. A look at Facebook and YouTube and how hoteliers use social media on a daily basis.

1. 52%
52% of hoteliers surveyed said a
top challenge to social media was
measuring ROI
50% of hoteliers have
a booking widget on
Facebook, with 45%
saying they
receive less than
1% of total
bookings
through
Facebook.
50%
of travel companies surveyed currently use YouTube
of travel companies have no plans
to use YouTube.
56%
17%
of travel companies surveyed
do not use YouTube but plan to
within the next 12 months. 16%
70% of hoteliers focus on photos
and engagement on
social media
of hoteliers monitor
social media daily
illustration: jon edwards
Copyright 2014 STR, Inc. All Rights Reserved.
100%
Source: PhoCusWright’s “Social media in travel: Mayhem, myths, mobile and money”