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Youth Librarians Group - How to Get Books Off Shelves
- 1. Engaging with your teenage audience 15 Nov 2013
- 2. All in this together
- 3. Getting books off the shelves
- 4. Guide readers to discovery
- 5. The heart of the community
- 7. Why community? Meaningful connections keep people coming back
- 8. The Fundamental Things A Community Provides Its Members • Sense of belonging. "They’re simply places where members can finally be themselves."
- 9. The Fundamental Things A Community Provides Its Members • Sense of belonging. "They’re simply places where members can finally be themselves." • Mutual support. Emotional and practical. “Resources members wouldn’t have access to."
- 10. The Fundamental Things A Community Provides Its Members • Sense of belonging. "They’re simply places where members can finally be themselves." • Mutual support. Emotional and practical. “Resources members wouldn’t have access to." • Greater influence. A group has a bigger influence than they alone could have. "High levels of self-efficacy and self-worth.“
- 11. The Fundamental Things A Community Provides Its Members • Sense of belonging. "They’re simply places where members can finally be themselves." • Mutual support. Emotional and practical. “Resources members wouldn’t have access to." • Greater influence. A group has a bigger influence than they alone could have. "High levels of selfefficacy and self-worth." • Exploration. New ideas, resources, experiences are shared leading to crowd-accelerated innovation. Highly recommended source: http://www.feverbee.com
- 12. Be a guide
- 13. Guide to blogs
- 15. Guide to hashtags • #ukya • #kidbkgrp • #kidlit
- 16. Guide to Twitter authors
- 17. Guide to Twitter fans • @ProjectUKYA http://youtu.be/QelJzXnK_Os
- 19. Guide to participating • Introducing yourself at a party is scary • Spend time helping teens post their first book review, their first blog comment • By the second “participation” they’ll either be hooked or need guiding to a different platform
- 20. Feed the addiction The more teens talk about books with their peers, the more books they will want to take off your shelves.
- 21. Community karma • Enable them to connect about books, and they will want more and more and more and more… • You will not be losing your audience. You will only be strengthening the bond.
- 22. Beyond reading
- 23. Movellas
- 24. Reading + writing =
- 25. We buy books people talk about
- 27. (Thank you)
- 28. A community behind the book
- 29. A World Between Us
- 30. The Quietness
- 32. Heap House
- 33. Heap House
- 34. Tall Tales from Pitch End
- 36. Hot Key + Community
- 37. Our next community steps
Editor's Notes
- It so hard to find fantastic enhanced book content for teens. We’ve made some, so I’m going to tell you about it.
- Handsell
- When handselling isn’t possible, the Hot Key Ring is there.
- Handsell
- Fleur Hitchcock wrote a book, chapter by chapter, online over 18 weeks. Over 2,000 children registered, 116,000 pageviews, 2,250 hours spent on the site, a real book at the end with over 150 children’s ideas incorporated. The conversation cannot be just one way – this project makes that conversation into something real, a book they can hold in their hands. It also builds an audience of a hard-to-reach consumer base who aren’t on social media, who will never forget Fleur’s name and who have had a taste of what it means to read and write for pleasure. We also now have direct links with teachers, who are a driver for word of mouth marketing in young fiction.
- Our daily blog, Twitter is always on.
- More than 1 billion unique users visit YouTube each month. It’s a thriving community hub. We’ve posted videos and had thousands of views, but now, with a BookTuber on board, we’re endeavouring to make it more of a community channel. We are encouraging people to 'subscribe' to the channel, so they will get updates on all the new content that is placed, is an important part of this. Our primary goal is not to get thousands of views, but to get people to share the video and comment on it. Interaction shows that people are invested in the content. As it is such a big place, you have to make sure people are able to find your content. We chose to feature some or our most interesting videos on our channel page, so people can easily find what they are looking for.