Event Sponsor NetApp - CSO- Jon Kissane
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NetApp - CSO- Jon Kissane discusses new choices and flexibility in cloud computing.
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Event Sponsor NetApp - CSO- Jon Kissane
- 1. NetApp: Choice and Flexibility in Cloud Computing Jon Kissane Chief Strategy Officer and Cloud Business Group General Manager NetApp © 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only
- 2. NetApp is a global provider of software, systems and services to manage and store data © 2015 NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use2 Annual Revenue Global Employees Patent Assets $6.1B 12,000+ 3,200
- 3. The changing IT landscape © 2015 NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use3 Flash Software-Defined Hybrid Cloud Integrated Solutions
- 4. Tensions Lead to Hybrid Cloud for Foreseeable Future • Instant infrastructure • Economic flexibility • Easy on ramp and scalability • Low utilization use cases • Ease of use with tools • Avoid operations 2015 NetApp, Inc. All rights reserved.4
- 5. Tensions Lead to Hybrid Cloud for Foreseeable Future • Instant infrastructure • Economic flexibility • Easy on ramp and scalability • Low utilization use cases • Ease of use with tools • Avoid operations • “Nobody goes to AWS for price” • Limited choices of infrastructure • Regulatory requirements • Security, control • Leverage existing processes, talent • Fear of CSP locked in 2015 NetApp, Inc. All rights reserved.5
- 6. Navigating the industry trends The Storage Landscape Be the Trusted Advisor © 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only6 Navigating Industry Trends
- 7. 8.6 Zettabytes Data Center traffic by 2018 A zettabyte is a trillion gigabytes. 3x 2015 NetApp, Inc. All rights reserved.7
- 8. Hybrid Cloud Fundamental trend for IT Private Public Hyperscale Cloud Providers Private Cloud Cloud Service Providers 8 2015 NetApp, Inc. All rights reserved.
- 9. Data and the Hybrid Cloud Unique requirements Hyperscale Cloud Providers Private Cloud Cloud Service Providers DATA 9 2015 NetApp, Inc. All rights reserved.
- 10. Data and the Hybrid Cloud The problem: isolated, incompatible data silos Hyperscale Cloud Providers Private Cloud Cloud Service Providers DATA 10 2015 NetApp, Inc. All rights reserved.
- 11. Data and the Hybrid Cloud The problem: isolated, incompatible data silos Hyperscale Cloud Providers Private Cloud Cloud Service Providers DATA YOUR CLOUD YOUR DATA 11 2015 NetApp, Inc. All rights reserved.
- 12. Hyperscale Cloud Providers Hyperscale Cloud Providers Data and the Hybrid Cloud The need for a data fabric Cloud Service Providers Private Cloud Cloud Service Providers Private Cloud 2015 NetApp, Inc. All rights reserved.12
- 13. What Does a Data Fabric Do? 2015 NetApp, Inc. All rights reserved.13 Creates Choice and Control
- 14. Your Cloud. Your Data. 2015 NetApp, Inc. All rights reserved.14 NetApp Data Fabric NetApp Data Fabric provides choice and control over your data in the hybrid cloud
- 15. Building A Data Fabric 2015 NetApp, Inc. All rights reserved.15 Cloud ONTAP ONTAP ONTAP NetApp Private Storage ONTAP Private Cloud
- 16. © 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only
- 17. Use Cases Leading Global Financial Services Company Top USA Insurance & Investment Company One of the largest USA banks in USA • Effective cost management • Scalability on-demand • Compliance & Regulatory control • Cost optimized Disaster Planning • Flexible Business Continuity options • Effective Cost control • Cost optimization by capitalizing on cost variability across Cloud providers • Secure offsite data hosting • Seamless connectivity to Cloud Service Provider compute & scalability • Secure & controlled data management • Data replication • Secure offsite data hosting • Burst to Hyperscaler pro- actively on disaster warning • Dynamic workload shift across Hyperscalers • Secure offsite data hosting • Data mirroring and seamless dynamic access to Hyperscaler compute Customer Objectives Solutions
- 18. Use Cases Customer Objectives Solutions Leading USA Media company Top USA Online Retailer Huge USA Engineering & Design firms • Rapid execution of Acquisition (M&A) • Accelerated DC consolidation • Business agility of the merged companies • Effective execution of seasonal and peak workloads • Support dynamic business scalability demands • Cost effective storage back-up & archival across multiple destinations • Minimally disruptive disaster recovery • Data convergence & migration • Seamless connectivity to multiple data centers and Cloud Service Providers • Controlled shift of compute • Data mirroring • Enterprise data management in and out of Hyperscaler • Burst to Cloud Service Provider on demand • Automated data back-up & archival • Connectivity from multiple applications to multiple Cloud storage destinations
- 19. Your Cloud. Your Data. 2015 NetApp, Inc. All rights reserved.19 NetApp Data Fabric NetApp Data Fabric provides choice and control over your data in the hybrid cloud
- 20. Duct Tape or Suitable Fabric?
- 21. Thank you © 2014 NetApp, Inc. All rights reserved. NetApp Proprietary – Limited Use Only
Editor's Notes
- NetApp is a Fortune 500 global provider of software, systems and services that help you manage and store data. We were founded in 1992. We have more than 12,000 employees in 150 countries, as well as a vast network of partners to meet your needs around the world. We have a strong portfolio of Intellectual Property, including 200 patents in the hot area of flash technology alone.
- Technology innovation is one of the levers organizations use to drive growth. NetApp is prioritizing our investments in key technologies we believe will accelerate our customers’ ability to succeed. We have a strong point of view about how each of these brings value to you. And we believe the way we deliver these capabilities to you differentiates us from our competitors. The biggest disruptor we see is the Cloud. Think of the potential in a resource you can turn on instantly when you need it, and turn off when your project moves to the next phase or runs its course. That is a cloud capability you cannot have when storing data on-premises, no matter how much scale you have yourself. There are compelling use cases where a cloud offering will be superior to anything you can do on-premises. Think of temporary workloads like proofs of concept, or test-and-dev. Also, new ventures being created can spend their first dollars on something other than infrastructure. But the cloud story is not that straightforward for all workloads. We hear from a number of customers that using on-premises storage technology, including ours, allows them to run certain workloads for a fraction of the cost of the cloud. Typically, these are high bandwidth and low latency workloads, with a very high activity level. And there are other concerns that are not cost related, such as security, performance, or regulatory issues. This is why we see the Hybrid cloud as being the dominant model for the next decade or more. Organizations are going to build infrastructure that encompasses both cloud and on premises resources. We’ll talk more to the dynamics of the hybrid cloud and NetApp’s vision around it in a bit. (NOTES CONTINUE OFF PAGE) Integrated Infrastructure: In a hybrid cloud world, integrated infrastructures – such as our FlexPod – are still compelling. Our customers typically don’t have the time, the interest or the skill set to evaluate a whole landscape of products and do the integration work themselves. However, the need to integrate at a higher level is increasing. One approach to solving this problem, pitched by the server vendors, is an integrated solution composed entirely of their own technology. We take a different view. We’ve chosen to integrate our storage with components from other best-in-class players. We have a set of FlexPod reference designs we can share. It is every bit as integrated as anything you can buy from the traditional server providers. But it is built from best-in-class components. You are able to benefit from new technologies to get that compelling business value, while removing the burden of integration, lowering risk and accelerating time to deployment. And the problem we’re helping you solve is not just about integrating infrastructure, it is about integration itself. Your integration challenge extends to the apps as well.. And that's why you see FlexPod for Microsoft, SAP, Oracle, Red Hat and Citrix, and so on. Flash: Let’s look at another key component of on-premises computing – Flash We’re all excited by flash. It has very high performance and is cheaper than rotating media on a cost-per-IO basis. It has low latency and low power consumption. But on a cost per bit basis, it's actually more expensive. Yes, the cost gap is closing for traditional enterprise disk drives, which will be obsolete before long. But for capacity-based drives, the cost gap is wider – and it is not closing. The solution is simple from an architectural point of view. Data that meets the performance criteria belongs on flash. The 95 percent of data that doesn't have that requirement belongs on rotating media. You can’t argue with the truth of this, but it’s a static world view. In reality, the 95 percent of your data sitting idle today once met the performance criteria. But it doesn't anymore. Data ages, and then it ceases to meet the performance criteria. So it needs to get off flash. If it doesn't, you're going to be building up idle data on the most expensive storage you can buy. That brings me to a key point in the flash conversation -- for flash to become truly mainstream, it really needs to have a data migration component to it. You need to account for the mobility of the data. This could be caching, it could be any number of things, and that’s where we see the greatest opportunity. Data has a life cycle. You need to manage your data across platforms -- Flash, the hard drive, and perhaps to the cloud if that makes sense. And if you can't make the data management seamless, you're going to be very inefficient -- with a lot of idle data sitting on very expensive storage. And that’s where we come in. Data management is our sweet spot. We give you that seamless capability so you can deploy successfully across all your platforms. Software-defined Storage: To make that seamless transition and extend your business into the hybrid cloud, you’ll need strong data management and mobility. We hear from some customers that the great thing about all the cloud providers is that they're interchangeable. Run on Azure today, Amazon tomorrow, and so on. This works to some extent when resources like servers and networking have no history, no state. In those cases, once something is executed, it's over. But storage is different. Once I have a byte of data, I need to protect, store and secure it. If required, I need to produce it on demand forever. Data has mass; it accumulates. Even with high bandwidth connections, you can only move about one four terabyte disk drive per hour. Dynamically moving data in real time to create brokering among cloud players is not simple. For example, an application can be born in the cloud, come back and run on premises, and go back into the cloud. We already have made substantial progress to give you a single set of tools and processes and one catalogue across all of your data, whether it runs on our equipment, a competitors’ or commodity, whether it's on premises or not. Our flagship software, Data ONTAP, is built on this principle. It gives you a single data management platform. With Data ONTAP, we created the industry’s best example of software-defined storage. SDS is a set of data management capabilities that are independent of the underlying hardware. It is not a thin veneer of software to unite disparate hardware, as some will tell you. It is not a software-only solution that will deal with certain applications or workloads, but won’t deal with the hybrid cloud or span your entire enterprise. That's our definition. Software defined is a set of data management capabilities that is independent of the underlying hardware. When you base your storage architecture on NetApp, you get a true software-defined foundation. It helps you realize the full opportunity of extending your on premises computing to the cloud.