PVTC is a unique model of its kind in the entire Muslim World, which utilizes Zakat as a tool of skills and economic empowerment.

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Government to Launch Brand Pakistan to Promote
Tourism Globally
cothm.edu.pk/government-to-launch-brand-pakistan-to-promote-tourism-globally
Special Assistant to Prime Minister on Overseas Pakistanis and Chairman National
Tourism Coordination Board (NTCB), Zulfi Bukhari announced earlier this month that
the government will launch a project named ‘Brand Pakistan’ later this year to take
Pakistan tourism to new heights.
For the said purpose, an e-portal about the hotels’ ratings, weather, traffic and other
information regarding tourist destinations in the country has also been prepared.
“We have formulated a comprehensive policy on tourism from 2020 to 2030 and with
that we have also introduced a five-year action plan. Like other countries, Pakistan has
launched a program to promote tourism which was delayed due to the coronavirus,” he
said.
He was convinced that the project would assist in providing the best experience of
hospitality and boost tourism sector in the country by establishing 25 to 30 hotels in
coming years.
In another development, Pakistan will host the World Tourism Forum this year to tout the
country’s tourism potential across the globe, especially among the countries of the D-8
(developing 8) bloc. Notably, the five-day event will be attended by over 1,000 foreign
visitors.

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The tourism ministers from eight countries, including Iran and Turkey, will visit Pakistan
in line with the government’s initiative to reform the tourism sector.
Similarly, another PTDC official reported that the service will include offerings like “a 10-
year roadmap for tourism promotion, a 5-year action plan and a backdrop on national
minimum standards for the hospitality sector”.
In a nutshell, the 10-year tourism roadmap under ‘Brand Pakistan’ is guided by the
government’s 2020-2030 vision will be a great push for the hospitality and tourism
industry by ensuring the utilization of the country’s natural, cultural, historical, and
geographical assets, which have suffered a massive blow in past few years.
Furthermore, the government has also devised a five-year National Tourism Action Plan
(2020-2025) to boost long-term tourism in the country.