User Involvement 27th May 09


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  • User Involvement 27th May 09

    1. 1. User Involvement Group Wednesday May 27th Mark Ellis Senior Producer sounddelivery
    2. 2. A bit about me <ul><li>9 years at the BBC </li></ul><ul><li>BBC Southern Counties Radio </li></ul><ul><li>BBC Special Features Unit </li></ul><ul><li>BBC Radio Cambridgeshire </li></ul><ul><li>1 year (ish) at LBC </li></ul><ul><li>Nightly News </li></ul><ul><li>Jenny Éclair </li></ul><ul><li>2 and a half years at sounddelivery </li></ul><ul><li>podcast & video production </li></ul><ul><li>bespoke communications campaigns </li></ul><ul><li>training workshops and events </li></ul>
    3. 3. Today’s Agenda <ul><li>An overview of the changing media climate </li></ul><ul><li>The what, the why, the how of current web tools – breaking them down to really understand how they can involve service users </li></ul><ul><li>Case studies and examples of good practice </li></ul><ul><li>Social Media on a budget– but you don’t need a huge budget to be encouraging users to engage </li></ul><ul><li>Applications – how can use the tools to give people a voice, have their say, feedback within an organisation but also perhaps to change media perceptions too. </li></ul>
    4. 4. Who are your service users? Is it me? Or is it me?
    5. 5. is really just a label for the way the internet looks today
    6. 6. Immigrants vs. Natives <ul><li>Purposeful </li></ul><ul><li>Search </li></ul><ul><li>Manage </li></ul><ul><li>Updates </li></ul><ul><li>Automatic (and will be mobile) </li></ul><ul><li>Networks </li></ul><ul><li>The brand of me </li></ul><ul><li>Media channel </li></ul>
    7. 7. The Long Tail
    8. 9. Social Media tools <ul><li>What’s a blog? </li></ul><ul><li>What’s twitter? </li></ul><ul><li>What's an RSS feed? </li></ul><ul><li>What’s a social network? </li></ul><ul><li>What’s a podcast? </li></ul><ul><li>What’s a wiki? </li></ul><ul><li>What’s social bookmarking? </li></ul>
    9. 11. <ul><li>So how can a blog </li></ul><ul><li>work for you? </li></ul>
    10. 12. <ul><li>Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. </li></ul>
    11. 13. <ul><li>http:// </li></ul>http://
    12. 14. <ul><li>Conversations </li></ul><ul><li>Dialogue </li></ul><ul><li>Updates </li></ul><ul><li>Micro-blogging </li></ul>
    13. 15. What’s a wiki? <ul><li>a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. </li></ul>
    14. 17. What is social bookmarking? <ul><li>store, tag and share links across the internet. </li></ul><ul><li>share links with friends… and people with similar interests. </li></ul><ul><li>access links from any computer. </li></ul>
    15. 18. Benefits <ul><li>Makes information manageable </li></ul><ul><li>Makes information portable – you can access your bookmarks anywhere </li></ul><ul><li>Connects your information and you to others </li></ul><ul><li>You can involve others in your research-project management </li></ul>
    16. 19. Considerations <ul><li>Must agree to tags </li></ul><ul><li>Can’t stop people tagging your content – even stuff you don’t want associated with you </li></ul><ul><li>Bookmarks can go out of date </li></ul>
    17. 20. delicious
    18. 21. Case Studies
    19. 22. Impact of blogging
    20. 24. <ul><li>Provide support, advice and information for families with disabled children, no matter what their condition or disability. </li></ul><ul><li>Mission and Purpose </li></ul><ul><li>Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead. </li></ul>
    21. 25. Using social media
    22. 26. Using social media Using social media
    23. 27. Using social media Using social media Using social media Using social media
    24. 28. Using social media
    25. 30. <ul><li>Patients and carers can find out what other people think of local hospitals, hospices and mental health services. </li></ul><ul><li>And lots of people share the story of what happened to them or their family when they were ill. </li></ul><ul><li>Most important of all patients and carers can tell it like it is - patients and carers know what the service was like and come up with lots of great ideas about how it could be better. </li></ul>
    26. 32. Does Patient Opinion make any difference? <ul><li>Improving maternity care information at Northampton </li></ul><ul><li>Checking on ward cleaning at Rotherham </li></ul><ul><li>A meeting, arranged by Patient Opinion, changes things for the better at Rotherham </li></ul><ul><li>Improving infection control in Portsmouth </li></ul><ul><li>Raising awareness about dementia in Northampton </li></ul><ul><li>Nursing staff retrained at Bolton, after a painful injection </li></ul><ul><li>Patients will be shown more consideration during MRIs at Hull Infirmary </li></ul><ul><li>Long wait for postmortem leads to appointment of Bereavement Manager </li></ul>
    27. 35. <ul><li>Social reporter training </li></ul><ul><li>Blogging </li></ul><ul><li>Interviewing </li></ul><ul><li>Podcasting </li></ul>
    28. 36. Writing a blog
    29. 37. Pictures from the training
    30. 38. Podcasts My Brixton Emma’s interview with David Lucas
    31. 39. Break time
    32. 40. Social Media on a budget <ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>Video </li></ul><ul><li>Social Networks </li></ul>
    33. 41. Podcasts to discuss Daniel’s story Liam’s first holiday Homeless at Christmas Rebecca’s housing estate A prisoner’s tale Tony Robinson and Alzheimer’s Society
    34. 42. Digital Storytelling Audio Slideshows,,2213612,00.html http:// /?lid=11789 http:// -displacement / http:// =sQ58VDaMPyQ
    35. 43. Video <ul><li>Flip camera </li></ul><ul><li>Range in price from £70 - £150 (on Amazon) </li></ul>Kodak Zi6 £85 – 112 (
    36. 44. Some examples <ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul>
    37. 45. <ul><li>So how can audio/video </li></ul><ul><li>be used to engage with </li></ul><ul><li>your stakeholders? </li></ul>
    38. 46. Email/web groups <ul><li>Google groups </li></ul><ul><li>Yahoo groups </li></ul>
    39. 47. Social Networks
    40. 48. Niche social networks
    41. 49. Closed v Open social networks <ul><li>You can set up your own network for your community or group by using free networks like: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    42. 50. <ul><li>So how can social networks </li></ul><ul><li>work for you and your </li></ul><ul><li>stakeholders? </li></ul>
    43. 51. Other places for your content Start Listening Local Media
    44. 52. So is Web 2.0 for you or not? <ul><li>YES </li></ul><ul><li>You want to express the human voice of your organisation </li></ul><ul><li>You want to enable easy ways for people to share knowledge and information </li></ul><ul><li>Open source thinking - willing to share ideas in progress and let others join in and help it </li></ul><ul><li>Can deal with the messiness </li></ul><ul><li>You already have the basics covered. </li></ul><ul><li>Costs </li></ul><ul><li>Source: Designing for Civil Society </li></ul><ul><li>NO </li></ul><ul><li>You are obsessively controlling </li></ul><ul><li>Your organization is not ready for some changes in how you work </li></ul><ul><li>Your audience is not online </li></ul><ul><li>Everything must be vetted by central authority </li></ul><ul><li>Your aims are written in stone, not electricity </li></ul><ul><li>You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit. </li></ul>
    45. 53. Tips for creating powerful content <ul><li>Listen to podcasts, audio content, read blogs, explore social networking </li></ul><ul><li>sites, watch vodcasts, read wikis – see what “the competition” is doing </li></ul><ul><li>Involve your staff, supporters, clients - get their opinions & ideas, find </li></ul><ul><li>out how they want to be communicated with. </li></ul><ul><li>Be yourself - don’t try and copy what’s already out there. Be </li></ul><ul><li>innovative. </li></ul><ul><li>Share the responsibility – ask team members what they would like to </li></ul><ul><li>do. </li></ul><ul><li>Explore how incorporating a social media strategy start slowly and build </li></ul><ul><li>up content. </li></ul>
    46. 54. THANKYOU! <ul><li> </li></ul><ul><li>Email [email_address] to sign up to our enewsletter and to receive our slides </li></ul><ul><li>020 8888 2951 </li></ul>