TEM 431 Assignment

2. Outside Environment Personnel
• Parking lot clean
• Most of the carts are
corralled
• Door closed
• Sign is BIG
• Logo is red and draws
attention
• Store takes pride in
appearance
• I want to shop here
because it is clean and
inviting
• No solicitors out front
like Walmart
• Clean
• Carts stocked and ready for
use-Carts in good working
order
• Colors are bright
• Ceilings are high-store looks
big
• Store is bright-lots of
artificial light
• Store is crowded with
merchandise-seems a bit
over whelming, but
separated into well-defined
sections
• Smelled of popcorn from the
concession stand
• Cash registers in the front
• Items are displayed as higher
quality then they are
• Store security at the front of
the store
• No music-store is fairly quiet
• Sales person says hi, how
are you?
• Does not seem to be
following a script-I did not
witness any salesperson
initiating any conversation.
• There was no salesperson
present on the sales floor
• Salespersons to customers
1:20
• Uniform is red shirt and
khaki pants-some
employees dressed nicer
than others.
• All ages and mixed genders.
Several employees over 40
and just as many under 30
• Employees do not seem to
be enjoying their job
• Some of the salespeople
match the image-about
50/50

3. Products Customers Other Observations
• A blouse on a
mannequin caught my
eye
• Bargain area featured
near front of the store
• Womens clothing
located in the front of
the store
• Accessories and
Jewelry located in the
front
• Featured products are
targeted to women
• Prices are easy to find
• Candy, soda, chips,
small items such as
chapstick, small toys,
and gift cards are
placed at the
checkstands
• Electronics are placed
in the back of the
store
• Most customers with
family members-I
went on a Sunday
• Average age of
customer in mid-
thirties and female
• Most customers walk
to the right towards
health and beauty and
food
• 30 minutes was
average time spent in
the store.
• Most customers did
not look at items and
just grabbed what
they needed. In the
cosmetics, women
spent longer looking
and touching
products.
• Through the home
sections customers
seem to be browsing
• Almost 100% bought
something
• Starbucks located
in the front of the
store
• Food concessions
located in the front
• Items on sale were
clearly marked and
stood out

4. Outside Environment Personnel
• Clean and inviting
• Small town
independent shop
• Awning clean and
well-maintained
• Front windows and
door clean
• Windows filled with
featured
merchandise
• Too much
advertisements on
the windows-
distracting
• Store looks
interesting from the
outside and draws
you in
• Looks fun and that
makes me happy
• Walls are pastels with polka dots
• Color scheme is fun
• Lots of merchandise-a bit
chaotic. Everything from vintage
toys, funky socks, boutique-style
purses, collector dolls, and
stuffed toys
• Small store feels crowded
• Store has natural and artificial
light-it is adequately lit
• Store is quiet no music-they
could use music, but they have
music lessons in the back and it
might interfere
• Register at the back of the store
• I spent about 30 minutes in the
store looking around
• The merchandise is a bit pricey,
but the quality is high-value is
perceived, consumers expect to
pay more at mom and pop store
• Family-owned
business-one
person working
• No script and
greeted
customers as
soon as she saw
them
• Female owner’s
daughter and
over 40
• No uniform
• Salesperson
demonstrating
products
• Ratio of
salesperson to
customers 1:6
• Salesperson
matches the
store’s image

5. Products Customers Other Observations
• Socks were the first
item to catch my eye
• Items are arranged with
like items-there are
socks, purses, dolls,
stuffed toys, pretend
play, science toys,
books, vintage toys,
miniatures, and various
other items
• Everything is easily
accessible
• Vinatge candy,
miniatures, and fidget
spinners located at the
register
• Prices are clearly
marked
• Most customers are
alone or in pairs
• Only about 6
customers total in 30
minutes
• Average age mid-
thirties and female
• Customers stayed in
the store 15-20
minutes
• Customers touched
products and is
encouraged. Items
are out for play
• Browsing
• Only about 15%
purchased
• Store had lots of fidget
spinners-they jumped
on the trend which is
on its way out. The
spinners were all
priced buy one get
one free.
• They cater to upper
middle and upper class
customers
• They have layaway at
no charge
• They offer felting
classes and teach
music lessons-making
use of their space for
other than retail

6. Outside Environment Personnel
• Parking lot dirty-trash
and carts everywhere
• Sign is large and visible
from the freeway and
streets
• Logo is blue and yellow
and makes me think of
value when I see it
• Doors are closed-
automatic sliding
• Solicitor at door asking
for donations for a
profit(I didn’t catch the
name)
• Loud-kids crying,
people talking
• Lots of people
• Registers in the front-
many, but only half
staffed
• Large area of self
check-out (12)
• Large garden area-
nicely stocked and
inviting
• Merchandise is
crammed and aisles
are small-only one
fits
• Store is big with high
ceilings-departments
are clearly marked
• Electronics are in the
back of the store
• Large craft section
• All employees wear a
blue vest
• Employee to customer
ratio about 1:40
• Employees did not use
script
• Cashier did not say
anything-no
conversation
• Door greeter said have
nice day
• Average age of
employee late thirties
and female
• No salesperson on the
sales floor-employees
walking around but not
helping customers
• Employee fit the
stereotypical Walmart
employee-did not look
like enjoy job

7. Products Customers Other Observations
• Wide variety of products
• Many options-they carry
most brands of toiletries,
food, office, pet, and
home goods
• Clothing is low-priced
and is not displayed to
entice shoppers-no
mannequins-perceived
low value
• No frills shopping-value
is main idea
• Candy, snacks, cell phone
chargers, and beauty
items located at check
stands
• Seasonal merchandise
highlighted in the front of
the store-currently school
supplies-high perceived
value
• Customers are mostly
shopping as families
• All ages are represented
• Customers go in different
directions
• Most customers do not
touch products-they
know what they want
• Mostly mission, but some
browsing
• I would guess over 90%
are purchasing
• Many customers do not
care how they are
dressed or overall
appearance
• Walmart has a lower class
of shoppers overall
• Customers are
unconcerned with the
details, they are only
looking for convenience
and low prices

8. Outside Environment Personnel
• Parking lot was clean
• Only noticed a few carts
• Outside was well
landscaped
• Store located in a
shopping center that is
well-maintained with
trash cans and a security
guard
• Pull door was broken and
did not close all the way-
gave impression that they
are too cheap to fix it
• Store was clean but lots of
boxes stacked in the back
looked messy
• Store has high ceilings and
lighting wasn’t great
• Store was cool and outside
temperature high
• Aisles very long with no
breaks-a middle aisle would
have been nice to break it up
• Store was crowded with
merchandise
• Store quiet with low volume
top 40 music playing
• Only come in to get what
you need
• Salesperson welcomed me
when I walked into the store
even though she was busy
with customers
• Employees were young
twenties-one female and
one male
• 2 employees to 10
customers
• Every customer treated the
same
• Did not notice a uniform

9. Products Customers Other Observations
• Featured products were
summer themed party
items
• First thing I noticed was the
balloons-there were
hundreds of balloons
around the front of the
store
• Prices were clearly marked
• Impulse items included
small candy and toys
• Items are arranged by
theme and color
• Highlighted items are at
eye level like the small
plates and mini forks in the
picture-I had never seen
these
• Store carried gift wrapping
and greeting cards
• Customers were there for
specific items
• Customers were touching
items and putting things in
their cart and taking them
out
• Customer was browsing the
greeting cards
• There is only one direction
to walk in the store
• Customers stayed about 30
minutes
• All customers, but me
purchased something
• Store is one-stop shopping
for all party supplies
• Balloons were popular
• Offered many fun and
innovative party items such
as the mini plates with mini
cutlery

10. Outside Environment Personnel
• Parking lot clean, but
carts were scattered
• There were no carts in
the cart coral
• Pet clean-up station
located in the parking
lot
• Sliding doors
• Logo is fun and looks
like a place I want to
shop for pet supplies
• Ceiling is high-store looks big
• The store smells like pets-not
bad, but not great
• Store was cool, but not cold
• Store was bright and easy to
navigate
• Cash registers at the front
• There was lots to look at, I
stayed for over 30 minutes
and didn’t even buy anything
• The merchandise was well
displayed and gave a sense of
high quality-there is a
perceived value
• Music was low top 40
• Store has doggie day care
which was fun to watch, a vet,
and a groomer
• Salesperson welcomed
me into the store when I
walked in and he had a
line of customers
• All employees were
friendly and looked like
they enjoy their job
• There were a variety of
employees working in the
different departments
ratio of employees to
customers was about 1:15
if you count the dogs in
the daycamp as
customers
• Uniform is blue staff shirt
and khaki pants
• The employees in the vet
and the groomer wore
white coats
• 50/50 men and women
and average age 30
• Match store’s image

11. Products Customers Other Observations
• First thing I noticed was
a reptile habitat
• Products are arranged by
animal type
• More expensive items
are located in the back
of the store
• Prices were clearly
marked
• Impulse items included
dog/cat treats, collars,
toys, and magazines
• Heavy items were least
accessible
• Most customers alone
and quite a few with
their pets
• Only one direction to
walk is down the main
aisle
• Customers in the store
for 15-20 minutes
• Most were there for
specific items and some
browsed
• Customers with children
stayed longer to look at
the pets and watch the
dogs at day camp
• All customers purchased
products
• People who shop here
care about their pet’s
health
• They are buying high
quality products and
tend to spend more on
their pets

12. Outside Environment Personnel
• Parking lot cleaned
and well maintained
• Sign is big and logo
indicates that it is a
sporting goods store
• Sign displays that
clearance sale is in
effect
• Items outside are
perceived to be a
good value (tent sale),
but no tent present
• Sliding doors-outside
looks inviting
• Store is very big and
spacious inside
• Store is brightly lit and
signs are large to
indicate sections
• Cash registers are in
the front with a queue
line marked by
merchandise-It’s like a
mini maze with
impulse products
placed on both sides
• Store is quiet with low
volume top 40 playing
• Store does not appear
crowded and
merchandise is nicely
displayed
• Mannequins and
displays are set up
throughout the store
highlighting items
• Employees wear a
green company polo
• A salesperson never
initiated conversation
or asked if I needed
help, although I saw a
salesperson speaking
to another customer
on the floor
• Mostly male staff
average age 30
• Match store’s image
• About 10 employees
to 30 customers

13. Products Customers Other
• Wide variety of
sports items(I didn’t
even know they
carry bikes)
• I first noticed
Football display(this
is the seasonal
focus)
• “Tent” clearance
items in the middle
of the main aisle
• Sale items clearly
marked
• Products are
arranged by sport
• Shoes located in
the back
• Impulse items
include baseball
cards, water bottles,
candy, chips, soda,
and toys
• Most customers
alone or with one
other person, like a
parent and a child
• Average age 35 and
male
• Customers mostly
walk down center
useless going to
team sports section
• Touching is
encouraged
• Customer knew
what they wanted
but browsed that
section
• At least 30 minutes
in the store
• High quality
products with a
price to match
• Value is perceived
in the sale items
• Knowledgeable
sales staff to sell
high dollar items
such as bikes and
golf equipment
• Many employees
due to higher
priced items