1. #PubCon Austin
SEO/ PPC/ CONTENT MARKETING
TIPS, HACKS, INSPIRATION, ADVICE & INSIGHTS
How do you win in search?
āIn order to succeed you must be the answerā
Jake Bohall. VP of Marketing, Hive Digital Inc.
2. Gary Illyes @methode
WHATāS NEW WITH GOOGLE:
ā¢ MOBILE FIRST INDEX
ā¢ NEW SEARCH CONSOLE (OUT OF
BETA) AVAILABLE TO ALL
ā¢ GOOGLE <3āS STRUCTURED DATA.
ā¢ FEATURED SNIPPETS ARE VOLATILE
B/C THE ALGO IS UNDER ACTIVE
DEVELOPMENT & CONSTANTLY
BEING REFINED.
#PUBCON
5. TWEETED BY
@MARIE_HAYNES:
āIN THE NEXT MONTH
AND A HALF OR SO,
GOOGLE IS MOVING A
LOT OF SITES TO
MOBILE FIRST.ā
#PUBCON
Gary Illyes @methode
6. Robyn Johnson
@BestFromTheNest
WORKING W/ AMAZON
ā¢ 44% OF PRODUCT SEARCHES
START ON AMAZON.
ā¢ TIP: MONITOR & CONTROL
YOUR ONLINE PRESENCE
USING AMAZON PRICE
TRACKER KEEPA.COM
#PUBCON
7. Rachel Meyer @rachelmeyer1
CONTENT PLANNING:
- SET CLEAR CONTENT GOALS.
- HAVE YOUR BIG IDEA THEN
CREATE A āSOLAR SYSTEMā
OF SMALLER CONTENT
PROMOTIONS AROUND IT.
- KNOW HOW MUCH A LEAD
IS WORTH TO YOUR
BUSINESS (EVEN IF YOU
GUESTIMATE W/ $1.00)
- CONTENT REFRESH: TAKE
ADVANTAGE OF A PROVEN
CONCEPT (I.E. BATMAN)
REVISIT & REFRESH.
8. Casie Gillette @Casieg
VIDEO CAROUSELS NEARLY DOUBLED
IN NUMBER ON THE SERP (@GETSTAT)
USE THESE DIY TOOLS TO ENHANCE
WHAT YOU ALREADY HAVE:
ā¢ CANVA
ā¢ PIXLAR
ā¢ SNAPPA
ā¢ PIKTOCHART
ā¢ WORDSWAG (APP)
ā¢ PIXABAY
ā¢ BITEABLE
ā¢ GIPHY
#PUBCON
āpeople remember what
they saw.ā
9. Pat Strader @patstrader
THE DATA IN SEARCH
CAMPAIGNS NEEDS TO
INFORM AD OPS TEAMS SO
THAT WHATāS WORKING IN
SEO CAN IMPROVE CONTENT.
#PUBCON
10. Ben Cook @Skitzzo
SEO REALITIES:
- RANK TRACKING TOOLS
CONTINUE TO IMPROVE
- RANKINGS SHOW TRENDS &
PROVIDE CONTEXT TO TRAFFIC
FIGURES
#PUBCON
āIn reality, SEO is rarely
as simple as our theories
or best practices.
It requires flexibility and ingenuity.ā
11. Upasna (Pas) Gautam
@UpasnaGautam
GOOGLE'S REAL SOURCE OF
POWER: IT STORES AND
UNDERSTANDS THE
INTELLIGENCE BETWEEN
DIFFERENT ENTITIES.
ITāS ABOUT SEARCH
EXPERIENCE OPTIMIZATION.
#PUBCON