1. 2012 May
Analyze of the promotion
price for 5 market segments:
- Water
- Beer
- Milk
- Yogurt
- Wine
* Month: May
* Retailer: Supermarkets
* Market: Ukraine
* Area of study: Promotional price

2. 2012 May
SUMMARY OF THE ANALYZE *
RETAILERS WATER BEER MILK YOGHURT WINE
BILLA 1,85 UAH 4,12 UAH 6,88 UAH 19,97 UAH 31,99 UAH
NOVUS 7,18 UAH 29,95 UAH 26,65 UAH
TARGET 8,37 UAH 7,70 UAH 21,10 UAH 25,73 UAH
VARUS 2,24 UAH 2,75 UAH 11,88 UAH 23,99 UAH
БУМ 2,90 UAH 6,99 UAH 6,39 UAH 13,69 UAH 43,93 UAH
ВЕЛИКА КИШЕНЯ 9,58 UAH 34,92 UAH
ВОПАК 2,66 UAH 4,25 UAH 25,72 UAH
ЕКО-МАРКЕТ 2,49 UAH 3,50 UAH 14,99 UAH 20,91 UAH 34,67 UAH
КРАЇНА КРАЙ 2,66 UAH 5,39 UAH 17,59 UAH 18,00 UAH
ЛЕЛЕКА 6,93 UAH
ОБЖОРА 2,66 UAH 5,98 UAH 23,30 UAH 45,32 UAH
ПЕРЕКРЕСТОК 2,53 UAH 12,98 UAH 17,47 UAH 28,65 UAH
ФУРШЕТ 11,78 UAH 4,99 UAH 37,32 UAH
* Prices for one liter/kg. – Random selection of the market segments – Promotions found in
the promotions leaflets for the month of May in Ukraine (90% of the stores group)

3. 2012 May
RANKING OF THE PROMOTIONAL PRICE FOR:
WATER - SPARKLING MINERAL WATER
BILLA obtained the first position with
a promotional price of 1,85 UAH
ЕКО-МАРКЕТ, with his promotional
price of 2,5 UAH, which means
44,17% bigger than Billa, obtained
the fifth position.
As a comparison, the average
promotional minimum price for
this segment of market for the
month of May:
3,53 UAH

4. 2012 May
RANKING OF THE PROMOTIONAL PRICE
FOR:
BEER & CIDER
VARUS obtained a comfortable first
position for the Beer&Cider segment
with a promotional price of 2,75 UAH
ФУРШЕТ, with his promotional price
of 4,99 UAH, which means 51,65%
bigger than Varus obtained the fifth
position.
As a comparison, the average
promotional minimum price for
this segment of market for the
month of May:
6,39 UAH

5. 2012 May
RANKING OF THE PROMOTIONAL PRICE FOR:
MILK
БУМ obtained the first position for
the MILK segment with a
promotional price of 6,39 UAH
For the month of May, only 4
supermarket retailers promoted the
milk. Despite the high competitive
segment, ЕКО-МАРКЕТ promotes a
liter of milk for a price of 14,99 UAH
(134,63% higher than БУМ)
As a comparison, the average
promotional minimum price for this
segment of market for the month
of May:
8,99 UAH

6. 2012 May
RANKING OF THE PROMOTIONAL PRICE FOR:
YOGURT TO DRINK
VARUS, as it did for the Beer&Cider
segment, obtained the first place for
the Yoghurt segment with a
promotional price of 11,88 UAH
BILLA took the fifth position with a
promotional price of 19,98 UAH,
which means 68,13% higher than
what VARUS did in his leaflets
As a comparison, the average
promotional minimum price for
this segment of market for the
month of May:
19,54 UAH

7. 2012 May
RANKING OF THE PROMOTIONAL PRICE
FOR:
WINE
КРАЇНА КРАЙ, with his aggressive
price of 18 UAH for a liter of wine,
obtained the first position.
NOVUS took the fifth position with a
promotional price of 26,65 UAH. This
price stays quite close to the ones
promoted by his concurrent.
As a comparison, the average
promotional minimum price for
this segment of market for the
month of May:
31,41 UAH

8. 2012 May
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ул. Ярославов Вал, дом 13/2, литера «Б», офис 3, Киев