4. Features
We are offering these service in form of package but if any
member desires individual service then we can provide it.
Also Available
5. Value Proposition :- Direct Competitors:-
Gym CentreAerobic Centre
Yoga & Meditation CentreSpa & Massage Centre
Indirect Competitors :-
Point of Difference :-
At Elixir our main focus is to provide relief from stress hence we provide all possible solution with the help
of modern technology as well as ancient techniques at affordable cost .
6. S.T.P :-
Segmentation .
• Demographic Segmentation
1. Gender
2. Age
3. Education
5. Occupation
Targeting .
Differentiated Targeting Approach
Target Segment :- Housewives
Old Age People
Students
Niche Segment: - Executives
Positioning .
More for less.
Antidote to stress.
