1. Wearable Tech:
adidas miCoach Sports Performance
Qaizar Hassonjee
VP Innovation, Wearable Sports Electronics
adidas

2. Leaders in Innovation

3. Wearable tech is exploding:
understanding of athletes and sport guides our
application of digital technology

4. adidas miCoach
digital coaching platform
Bringing wearable technology to sport

5. Every fitness athlete is unique
– contestantsHigh-schoolers – state
champs
– 5k finishers– aspiring pros

6. From youth to elite we believe
in personalized training

7. measure illuminate Coach
the body’s
Response to activity
Data into
insights
Insights into action
7
Concept - USP

8. adidas miCoach consumer
Smart
run
Speed_cel
l
X_Cel
l
Mobile
coaching app
Sensor
apparel

9. Expert coaching
Elite athletes have
customized training
plans with expert
coaches
Fitness athletes need the
same expert advice to
reach goals faster and
safer

10. Expert coaching
It’s not about training as hard as you can
It’s about training as hard as you should

11. The principles of micoach
• From Pros to beginners – everyone benefits from
expert fitness advice
• HR + activity provide the best view of how a
unique body responds to work
• Devices should Measure you, not just what you
do
• Individualized , expert training is the next wave

12. adidas miCoach elite

13. adidas miCoach elite

14. adidas miCoach elite

16. POWER
spe
ed
dist
ance
heart rate
accele
ration
loc
ation
the metrics

17. POWER
spe
ed
dist
ance
heart rate
accele
ration
loc
ation
POWER
RELATIVE POWER
EFFICIENCY
TRAINING IMPACT

18. ATHLETE CATHLETE A ATHLETE B
MAX
HEART
RATE
85%
70%
55%
40%
ASSESSING WORK LOAD
HEART RATE
ATHLETE B
Looks like the hardest worker
ATHLETE A
ATHLETE C

19. ATHLETE CATHLETE A ATHLETE B
MAX
HEART RATE
+ POWER
85%
70%
55%
40%
ASSESSING WORK LOAD
HEART RATE & POWER
ATHLETE A
Actually did the
most work
ATHLETE B
Heart rate is high relative
to work done – indicating stress
ATHLETE C
May be capable of
working harder.

20. Training
Plans
Community
Workout
Data
SCV
Moving towards OPEN
Platform
Device
s
Plaforms
Experience
s

21. OPEN API
Consumer value:
• Peformance Brand; Innovative Experiences;
Leading Edge Devices / Sensors; Training
Content & Expertise; Unique Insights; Ease
of use; Flexibility
Partner benefits:
• adidas Branding; miCoach devices; Training/
coaching content; Sports domain expertise;
Revenue generation; Strong IP position; Elite
data

22. THANK YOU
Qaizar Hassonjee
adidas
VP Innovation, Wearable Sports Electronics
Qaizar.Hassonjee@adidas.com
(610) 459-6203