4. EFFECTIVE COMMUNICATION
……IS ABOUT MORE THAN JUST EXCHANGING INFORMATION
Become an engaged listener
Focus fully on the speaker
Try to set aside judgment.
Pay attention to nonverbal signals
Be aware of individual differences
Adjust your nonverbal signals according to the context
Keep stress in check
Know your needs and wants
Receive feedback positively.
Accept compliments graciously
Learn to say “no“
Communication in order to fulfill customer care
requirements
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Mihail Kitanovski 2020
5. EFFECTIVE COMMUNICATION
. . . . . FEEDBACK
‘In an sales context, feedback is the information sent to
an entity (individual or a group) about its prior behavior so that the
entity may adjust its current and future behavior to achieve the
desired result’
Develop your feedback skills by:
Feedback should be about behavior not personality
Feedback should describe the effect of the person’s behavior on you
Feedback should be as specific as possible
Feedback should be timely
Pick your moment
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Mihail Kitanovski 2020
6. COMMUNICATION IN DIFFERENT SITUATIONS
Intrapersonal =
Interpersonal =
Group =
Public =
Interpretive =
Conclusion:
! manage yourself and ! manage the
situation 6
Mihail Kitanovski 2020
7. APPROACH AND COMMUNICATION STYLES
Approach
21 - XX
Expertise
18 – 28
Knowledge
7 – 18
System of values
0 – 7
7
- Principles
- Goals
- Family
- Team
- Customer
Mihail Kitanovski 2020
8. IDENTIFYING AND RESOLVING CRITICAL PARTS OF
EXPORT PROCESS
?
(Flipchart - our list)
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Mihail Kitanovski 2020
9. PSYCHOLOGY IN COMMUNICATION
Psychological methodology is devoted to the
development and dissemination of methods for:
- collecting,
- analyzing,
- understanding, and
- interpreting psychological data.
- ‘What is important for both of us’
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Mihail Kitanovski 2020
10. ACTIVE LISTENING
Non-Verbal Signs of Attentive or Active Listening
Smile
Eye Contact
Posture
Mirroring
Distraction
Verbal Signs of Attentive or Active Listening
Positive Reinforcement
Remembering
Questioning
Reflection
Clarification
Summarization
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Mihail Kitanovski 2020
11. ADVANCED SALES ISSUES (1/2)
Modelling front man approach
Cultural Differences and their influence to sales
process; (personal context)
Social networks and their use in sales and
marketing;
Linked In
Xing
FB
Role Plays
Types of salesman and salesman styles
Negotiation process, negotiation skills and
practices;
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Mihail Kitanovski 2020
12. ADVANCED SALES ISSUES (2/2)
Modelling front man approach
Types of salesman and salesman styles
Listener
Officer
Collabolator
Deductor
Negotiation process, negotiation skills:
Skip the bariera
No → Yes
Resolving issues
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Mihail Kitanovski 2020