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Arvinder twitter
- 2. #AppleEvent 9 . 12 . 18 The Biggest Branded Event Ever.
- 3. 3 Sponsorships Pre-roll ads before highlight clips Connect with the biggest events on Twitter in real-time Sponsorships We recognized Twitter to be a platform where people discuss and follow events that are happening real-time, and we know that NBA games are a prime example of those major events that always have a high level of fan engagement online. So with Twitter’s strategic partnership with the NBA, we found the perfect opportunity to remind everyone that McDelivery is here when hunger strikes anytime – with just a tap on the phone, basketball fans never have to miss a shot! They can keep on cheering for their favorite teams online while their McDo faves get delivered straight to their doorstep.” – Cherry Albano, Marketing Manager, McDelivery, Promoted by McDo Philippines Home 4:12 Ad • 0:12Ad • 0:13Ad • 0:14 SkipSkip in 1sSkip in 2sSkip in 3sSkip in 4sSkip in 5s We recognized Twitter to be a platform where people discuss and follow events that are happening real-time, and we know that NBA games are a prime example of those major events that always have a high level of fan engagement online. So with Twitter’s strategic partnership with the NBA, we found the perfect opportunity to remind everyone that McDelivery is here when hunger strikes anytime – with just a tap on the phone, basketball fans never have to miss a shot! They can keep on cheering for their favorite teams online while their McDo faves get delivered straight to their doorstep.” – Cherry Albano, Marketing Manager, McDelivery,
- 4. 2017 MAMA (Mnet Asian Music Awards) 42M tweets
- 5. people Twitter is what’s happening in the world and what people are talking about
- 6. 6 Look at me
- 7. #NDP
- 8. #ASEAN2018: 11-16 Nov - 2.1 Million Tweets
- 9. Your most valuable audiences are on Twitter, when they’re most receptive
- 10. 25-34 16-24 35-44 45-54 55-64 Male 50% Female 50% 47% 2% 5% 16% 30% 82% OF EXECUTIVES USE TWITTER DAILY WHO USES TWITTER IN SEA C O N F I D E N T I A LSource: Global Web Index, Q4 2017 (Indonesia, Malaysia, Philippines, Singapore, Thailand)
- 11. Young 77% of Twitter’s audience in South East Asia are aged between 16-34. Receptive #1 reason that people come to Twitter is to stay up-to-date with What’s Happening. Influential 57% regularly inform friends and family about new products and services. 11 Who Uses Twitter In South East Asia Reach an attractive audience Source: Global Web Index, Q4 2017 (Indonesia, Malaysia, Philippines, Singapore, Thailand)
- 12. Millennial
- 13. Young Adult Conversation On Twitter Highly Confidential - Thailand Global Brands Roadshow 2018 Conversations volume by months, the analysis has been run from Jan 1st to Dec 31st 2017. I want to eat Moments 1M+ I want to relax/refresh Moments I want to go Moments 500K+ 90K+
- 14. 0 45000 90000 135000 180000 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec The Conversation Trend Highly Confidential - Thailand Global Brands Roadshow 2018 I want to eat Conversations “…Eating is the biggest part of the young adult conversations on Twitter…” Conversations volume by months, the analysis has been run from Jan 1st to Dec 31st 2017. I want to refresh Conversations I want to go Conversations
- 15. Conversation about ‘hair’ throughout the year 2.59 M Conversatio ns SOURCE | Crimson Hexagon, Philippines, 2017 Miss Universe 7099 conversation a day Star Magic Ball KISSES New Palmolive Girl Kath for Sunsilk Creamsilk BeyondBeautifulNadine Taehyung’s Hair 2.59 M Conversatio ns
- 16. #StartWithThem at the right time 0 45000 90000 135000 180000 6a 7a 8a 9a 10a 11a 12p 1p 2p 3p 4p 5p 6p 7p 8p 9p 10p 11p 12a 1a 2a 3a 4a 5a Highly Confidential - Thailand Global Brands Roadshow 2018 Conversations volume by months, the analysis has been run from Jan 1st to Dec 31st 2017. Before Bed Moment After Work Commuting Moment Morning Commuting Working Time Moment Me time/ Relaxing Moment Lunch Break Moment
- 17. What I do on Twitter Highly Confidential - Thailand Global Brands Roadshow 2018 *Data from Global Web Index, Q1 2017 - Q2 2018 Read news - stories Watch a video Like a tweet Retweet a friend Tweet a friend Tweet pics/videos “Teenagers”
- 18. Teens Conversation On Twitter Highly Confidential - Thailand Global Brands Roadshow 2018 Love Conversations Studying Conversations Friend Conversations Relaxation Conversations Social Pressure Conversations School Routine Conversations Off-School Routine Conversations 600K+ 900K+ 600K+ 30K+200K+ 50K+ 10K+ Conversations volume by months, the analysis has been run from Jan 1st to Dec 31st 2017.
- 19. 0 35000 70000 105000 140000 175000 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec AVG. Monthly Conversation Trend Highly Confidential - Thailand Global Brands Roadshow 2018 Love Conversations Friends Conversations Studying Conversations Relaxation Conversations School routine Conversations Social Pressure Conversations Off-School Routine Conversations “…Teens mostly and actively talk about Love, Friend and Studying on Twitter…” Conversations volume by months, the analysis has been run from Jan 1st to Dec 31st 2017.
- 20. Conversations about “Beauty” throughout the year Conversations Volume Crimson Hexagon running between Jan 1, 2017 - Sep 30, 2018 0 10000 20000 30000 40000 1/1/2017 29/1/2017 26/2/2017 26/3/2017 23/4/2017 21/5/2017 18/6/2017 16/7/2017 13/8/2017 10/9/2017 8/10/2017 5/11/2017 3/12/2017 31/12/2017 28/1/2018 25/2/2018 25/3/2018 22/4/2018 20/5/2018 17/6/2018 15/7/2018 12/8/2018 9/9/2018 8M+ Top Mentioned Hashtags #HowtoPerfect #ไว้รีวิวห้ามขายของโว๊ย #ถูกและดี 4,100,000+ 1,900,000+ 1,400,000+ Conversations 12.6KConversations a day
- 21. #StartWithThem at the right time 0 75000 150000 225000 6a 7a 8a 9a 10a 11a 12p 1p 2p 3p 4p 5p 6p 7p 8p 9p 10p 11p 12a 1a 2a 3a 4a 5a Highly Confidential - Thailand Global Brands Roadshow 2018 Studying time Lunch Break Tutoring Time Commuting Time Before Bed Time Conversations volume by months, the analysis has been run from Jan 1st to Dec 31st 2017.
- 23. Twitter reaches more executives on mobile Source: comScore Plan Metrix Mobile, US, January 2018 Your audience is happening 73% 36% 28% 67% 35% 13% 0% 20% 40% 60% 80% C-Level VP, Manager, Director Enterprises
- 24. Tech B2B
- 25. Rapid increase in AI, AR, & Robotics mentions
- 26. Conversations about “Sport-eSports” throughout the year Crimson Hexagon running between Jan 1, 2017 - Sep 30, 2018 2M+ Top Mentioned Hashtags #ROV #สวัสดีบอลโลก #วอลเลย์บอลหญิง 1,000,000+ 400,000+ 220,000+ Conversations 3KConversations a day 0 17500 35000 52500 70000 87500 1/1/2017 29/1/2017 26/2/2017 26/3/2017 23/4/2017 21/5/2017 18/6/2017 16/7/2017 13/8/2017 10/9/2017 8/10/2017 5/11/2017 3/12/2017 31/12/2017 28/1/2018 25/2/2018 25/3/2018 22/4/2018 20/5/2018 17/6/2018 15/7/2018 12/8/2018 9/9/2018
- 37. Campaign Phase Awareness Creating awareness and encourage UGC submission (photos, videos of personal moments) Amplify Own share of voice during Valentine’s day. Share the love Packaging UGC Moments and sharing with audience. Phase 1. 6th - 13th Feb Phase 2. 14th Feb Phase 3. 15th - 21st Feb
- 38. Conversation Spike: Phase 1 Users Campaign encouraged users to submit personal #CloseUp Moments driving conversation spike in South Africa
- 39. Brasil Indonesia South Africa CloseUp trended across markets on Valentine’s Day driving SOV and positive sentiment with brand Conversation Spike: Phase 2
- 40. TwitterMoments CloseUp packaged the best UGC moments and amplified with audience driving brand favourability Conversation Spike: Phase 3
- 41. 19% 76% 5% Positive Neutral Negative Increased brand favourability Positive sentiment of the brand was 2X 38% 58% 4% Positive Neutral Negative Before the campaign Campaign Period Sentiment analysis categorizes posts based on the occurrence of terms generally perceived as positive or negative.
- 42. 42% 50% 5% 2% Before the campaign CloseUp Colgate Dant Kanti Pepsodent 71% 21% 4% 4% Campaign Period CloseUp Colgate Dant Kanti Pepsodent Increased brand favorability As a result of conversation spike, SOV increased by 69%
- 43. Earned Media An incremental impressions of 3X for the amount of impressions served 144.4M Earned Impressions 52.5 M Paid Impression s
- 44. #Mayochup
- 46. Allure @Allure_magazine I will LITERALLY shop till I drop! 💸💸💸 Michelle Obama @MichelleObama megcrawfordd @meggcrawford Probably a v unpopular opinion but ketchup and mayo mixed together is the best sauce in the world x TD Ameritrade to Allow Trading via Twitter wsj.com Home On April 11, Heinz asked America a very important question. 930,691 answered.
- 47. Heinz Ketchup @HeinzKetchup_US Promoted Want #mayochup in stores? 500,000 votes for “yes” and we’ll release it to you saucy Americans. amanda schaefer @trugs there is nothing better than opening up a brand new mascara - the sound, the application, 💯💯💯 !!! 🙌🏼 Pass the Heinz Mayochup Nah, I’ll make my own 176,511 votes • 4 Days 2 hours left Home On April 11, Heinz asked America a very important question. 930,691 answered. 176,512 votes • 4 Days 2 hours left Pass the Heinz Mayochup 56% Nah, I’ll make my own 44%
- 48. Home Then came the debate for what to call it…
- 49. Home And which saucy US city would be the first to enjoy it.
- 50. 50
Editor's Notes
- Because Twitter IS what’s happening in the world. It’s what people are talking about. And it’s the people on the platform that make us unique. This is where they lean in, lead the way, and shape culture. And those people have powerful implications for your business.
- There are plenty of platforms available to you if you want to reach your customers while they are in a “Look at Me” mode. That’s fine. But that’s not where things start. And that’s not what people do on Twitter.
- So what does that mean for you? Getting clear on the fact that not all customers are created equal, that their customers are in different mindsets on different platforms. The best brands in the world recognize that as an opportunity to start their campaigns with their most valuable audience, when they’re most receptive. That audience is on Twitter.
- Twitter’s audience is proving to be extremely valuable to brands. Firstly, a significant proportion of our audience are millennials (77% thought South East Asia). They are both more affluent than non-Twitter users, but importantly they are highly influential. For more than a decade, it has been widely known that “news breaks first on Twitter”. This narrative has attracted a very specific type of user - someone who wants to be informed, and influential in their professional and social circles. In fact, well over half of Twitter users in SEA regularly inform friends and family about products and services (significantly higher than non-Twitter users). For this reason, an impression on Twitter has far reaching impacts for brands. They are also extremely receptive. Throughout the world (including in SEA), the #1 reason people come to Twitter is to stay up to date with What’s Happening (specific to their interests). They are consciously turning to Twitter and as such are “leaned in” when they open the Twitter app.
- As we just saw, if TechB2B is happening on Twitter, business decisions makers (BDMs) are happening on Twitter too. And the best part: they’re for a variety of different reasons and spending more time with us on mobile compared to Linkedin.
- As you are well-aware, in the B2B marketplace, mobile is moving fast. Increasing mobile use is blurring the lines between personal and work time as more employees work from home and people try to stay productive while commuting, traveling, or just away from their desks. In that scenario, as a mobile-first platform, Twitter reaches significantly more BDMs compared to Linkedin and Wall Street Journal.
- Twitter Data is a leading indicator of pace of innovation of tech.
- https://twitter.com/Kaepernick7/status/1036695513251434498
- https://twitter.com/darrenrovell/status/1036697374452867072
- https://twitter.com/realdonaldtrump/status/1038018199449567232?lang=en
- https://twitter.com/darrenrovell/status/1036805004068356097
- https://twitter.com/darrenrovell/status/1040659718400815104
- https://twitter.com/MarketWatch/status/1038129113683451904
- https://twitter.com/ajplus/status/1043629264908607488
- https://twitter.com/Nike/status/1037387167331364869
- CloseUp: "#getcloser" OR “#closeupnatureboost"OR "#GetCloserWithCloseup"OR "@CloseUpIndia"OR "closeup"OR "#closeup" Colgate: ”colgate"OR "#colgate"OR "@colgate"OR "colgate-palmolive"OR "colgate palmolive"OR "colgate india” Pepsodent: ”Pepsodent"OR "#Pepsodent"OR "pepsodentindia"OR "#DhishoomDhishoom"OR "Pepsodent india"OR "#SweetCrazyIndia"OR “#pepsodentindia" Dant Kanti: ”dant kanti"OR "#dantkanti"OR “dantkanti"OR "dantkanti toothpaste"OR "dant kanti toothpaste"OR "dantkantitoothpaste"
- Twitter users are opinionated. They love talking to brands. And there’s no better proof than a recent campaign with Heinz, who essentially developed a product via tweet.
- Opening. Introductions. Thank you for your partnership. We set up this meeting to discuss the following [customize to client].