Satate of the domain name industry in India

1. STATE OF
THE DOMAIN NAME INDUSTRY
IN INDIA
October 2016

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Research Scope & Methodology
Macro Factors for Domain Name Industry in India
Domain Name Industry Landscape in India
Domain Name Solutions

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A HEALTHY MIX OF EXPERT DISCUSSIONS & DETAILED RESEARCH
TO DECODE DOMAIN NAME INDUSTRY IN INDIA
Introduction
The report is a first of its kind state-of-the art study about the current domain name industry landscape in India.
It covers all the key aspects constituting the domain name industry in the country.
Key Industry
Drivers
Industry size
and growth
Customer
preferences
Key Industry
Players
Domain Name
Solutions
The report’s objective is to provide a detailed overview of Indian domain name industry – one of the most integral elements of
growing internet ecosystem in the country.
Regional
Penetration

4. www.zinnov.com Sources: Malone Media Group,’ Brief History of the Internet - Internet Society, ICANN, ccwhois, IANA, CNET, Press Releases

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Sources: World bank, NASSCOM, Business Standard, GSMA Intelligence, CISCO Report “Visual Networking Index Global IP Traffic Forecast, 2015-2020”, Times of India, Indian Express,
Moneycontrol, Gadget 360 (NDTV), Department of Economic & Social Affairs (United Nations), Ministry of telecom and communications, Population Pyramid, Zinnov Analysis on SMBs,
MakeinIndia, Octaneresearch, DIPP, Gartner

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Similar to the global trend, .com
remains the most widely used
TLD, followed by local (ccTLD) .in
Despite, one of the fastest
growing digital economy, India
only accounts for ~1% of the
global domain name
registrations, currently.
Indian domain market witnessed
growth riding on factors such as
growing digital ad spend and
adoption by rising number of
SMBs.

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Sources: DomainTools, Industry Interactions with NIXI, Afilias, etc., Verisign Quarterly Reports, Dataquest, nTLDStats, Zinnov Analysis from 200 SMB pan-India surveys
Notes: 1. New TLDs for India include .xyz, .online, .top, .club, .website, .ooo, .space, .site, .tech, etc.. 2. Others include TLDs such as edu, nic, us, live, etc. 3. Insights from 200 Pan-India SMB surveys

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Sources: Survey by Ministry of Micro, Small and Medium Enterprises,
Government of India, TRAI, Zinnov Analysis
STATES WITH HIGH PENETRATION OF INTERNET USERS INDICATE A HIGHER DOMAIN NAME ADOPTION
TLD Split – by Region
(%, 2016E)
Regional Domain Name Penetration
31%
33%
29% 7%
South
EastWest
North

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Notes: 1. Only 25% of total websites are currently using any CMS applications.
Sources: Zinnov Analysis on attached services

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Notes: 1. Third party email services penetration is about 2-3% of total domain name count in India
Sources: Zinnov Analysis on attached services

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4.9
mn
Total domain name
count in India as on
June-2016.
Remains the most
used TLD with 56% of
market share.
Of domain names
bought are used as
websites.
CAGR for Indian domain
name industry in last 3
years (June 2013-2016).
SMBs have preferred
buying a .com over other
TLDs owing to TRUST &
PROFESSIONAL image.
Of websites use .com,
followed by .in which is
used for ~38% of
websites.
~53%
79%
11.9%
>40%
.com
INDIAN DOMAIN NAME
INDUSTRY LANDSCAPE
WITNESSED DOUBLE DIGIT
GROWTH IN RECENT PAST

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