In this presentation, the rich engagement experts at HelloWorld discuss how to bring a startup mentality to established businesses.

1. Successful Companies Constantly Reinvent Themselves: Here’s Why
Bringing a startup mentality to established businesses.

6. Average tenure of a company in the S&P 500 index was 75 years.
It’s just 15 years.

14. 1999

17. 2013 Digital time spent eclipsed TV viewing 271 mins vs. 316 mins per day
- eMarketer July 2013

18. 293,000 Facebook Updates
277,000 Tweets
1.3 million YouTube Views
4,000,000 Search Queries
48,000 iOS App Downloads
Source: The Social Skinny, Mashable,

20. China Most Populous Country 1.3 billion
Active Facebook Users 1.32 billion monthly

21. 829M people daily
654M people daily on mobile
200M people monthly on Instagram
1.07B people monthly on mobile
Image source: Dado Ruvic / Reuters File, http://www.nbcnews.com/tech/social-media/want-message-facebook-soon-youll-need-separate-app-n76141

22. 74% of online adults participate on social sites

23. 46% of online users rely on social media when making purchase decisions

24. 61% of young people refer to social media to decide where to go out

25. 25
MAD MEN – PIC OF DON DRAPER IN A PITCH #AFDAF
#quakerlife

26. Wall Street
1987

27. 27 MILLION SOLD in just one month

28. 91% of adults use cell phones
- Pew research

29. we check the device on average every 200 times a day

30. Yuck!

31. 700 Million Snapchat Photos Shared Per Day up from 350M in 2013
500 Million Tweets Per Day

33. Our Reinvention Journey

37. Technology

39. FASHION TRIVIA
Marketer View
POS
Facebook
Mobile Sites
Website
Mobile Apps
Mobile Messaging
Pinterest
In-Store
Email
Twitter
Banner Ads
eCommerce Site
Loyalty Program

40. YOUR BRAND
Consumer View

41. Live Event Activation

42. 42
Drive In Store

43. Broadcast Call to Action

44. Brand Engagement & Data Acquisition

50. What if…