2. The front of the digipak is a
mid-shot of the artist which
makes sure she is the focus
and is being promoted.
The artist, Florence isn’t giving direct
address to the audience as she is
looking away with her eyes closed, this
makes her look mysterious and
intriguing. This shows how she isn’t a
flashy artist and goes for a more
simple look. This would appeal to her
target audience that are into more
alternative music and this darker look.
Different font to album title to
make sure the artists name stands
out and promotes her as an artist.
This font used on some of the
artists other song/album covers,
makes the audience recognise that
the album us by her instantly when
in a shop or online etc.
The font is quite feminine which shows her
girly side and would appeal to a female
audience.
The use of “+” instead of using and shows
how she doesn't like to be mainstream and
likes to be different which would appeal to
her audience that typically like music out
of the mainstream category.
ALBUM FRONT COVER
Florence is of the indie pop/rock genre which means her audience are
more interested in music that isn’t the typical pop music that is very
popular in the mainstream today. She appeals to both males and females
which is reflected in her digipak.
The digipak keeps a feminine look through the
use of flowers and how the artist is dressed in
feminine looking clothing but keeps a nice
balance of qualities that would appeal to both
males and females through the dark and neutral
colours used in it that would be appealing to
both genders.
Natural emotional pose and use of
flowers and a bird gives the album a
very natural, effortless and simple
look. This reflects how her voice is very
natural sounding and how she doesn't
appear to use much or any auto tune
which is “unnatural” like most artists
do in the mainstream today.
The pose of the artist makes sure that her black nail polish painted nails are on show. This
goes with her genre of music which is of the indie pop/rock genre as black nail polish is very
popular in both the gothic and indie fashion styles that would probably be the style of her
audience members as many people try to dress in a style that matches their music taste. Her
target audience would therefore find this appealing and see her as a fashion icon.
The dark colouring of the album and emotional
pose of the artist connotes that the songs on this
album may have emotional and dark themes.
Lungs necklace, powerful and artistic statement that
would appeal to her target audience. Continues the
emotional and natural feel to the cover people can’t
breathe without lungs so this could be a link to an
emotional aspect to her album or reflect some personal
aspect to her songs. The name of the album is called
lungs so this imagery directly matches the title.
Simple yet eye catching font that keeps the simplistic
vibe of the album. The font is also very gender neutral
and would appeal to both males and females.
3. ALBUM BACK COVER
Continuous imagery of lungs to match the
title. This time the image is a diagram of
the lungs which would be used for
medical/scientific uses. Gives the album a
mature and intellectual look and shows
how the artist has very artistic and
unusual ideas as well as a very alternative
style- completely out of the mainstream.
Black and white colouring also keeps the
back cover very simple and keeps the focus
of the album on the music.
The track list is on the back.
The font used for the track list is very
simple like the album title font on the
front cover. Keeps the simplistic vibe of the
album.
The track list is also listed differently to
most albums, as it is listed horizontally
and not vertically, this could be just so
that there is more room for the image of
the lungs or to give the album a more
alternative look to match the artists style.
The back keeps the use of dark colouring
like the front of the album which continues
the indie/gothic look of the artist.
The use of only black and white gives the
album an old fashioned look which reflects
the vintage and indie styling of the artist
further.
There are links at the bottom of the
album for the audience to find out
more about the artist and their
music.
Colouring and imagery very different to
what would be seen on a mainstream pop
album which would probably be very
colourful and be more hectic. Shows how
she is an original artist and different to
mainstream artists which her target
audience would find appealing. Shows her
she is artistic and interprets things in
different ways.
A song called “Between Two Lungs” is in
the track list. This shows that the imagery
of lungs is connected to the music.
Heart shown in the middle of the
diagram. Represents the emotion
that is present in the albums music
as hearts usually connote love.
Usually hearts are shown in a
cartoony way whereas this is more
graphic, this further shows the
artists individual and unusual style.
4. The front cover of the booklet inside of the album
has a more happy vibe and look to it than the front
and back covers of the album. It shows Florence
during what looks like a concert performance
connecting with her fans through holding their
hands. This will appeal to her audience as it shows
that she cares about her fans and helps create a
bond/relationship between them.
The inside of the booklet continues the dark
colouring and fonts used on the front and back and
has a few lyrics from the songs available in the
album on each page. This will interest the audience
and help them understanding the deep meanings of
each of the songs. The dark look keeps the vibe and
style of the album prominent and continuous.
An image is used here of the lungs
necklace Florence is shown wearing on the
front cover. Keeps the theme of lungs going
as well as this image being placed beside
the lyrics for the song “Between Two
Lungs”, the images shown visually match
the song titles. This shows that this song
on the album is very important to Florence
and the styling of the album.
ALBUM BOOKLET
5. The same simple font used on the front of the digipak.
Continues the simple yet interesting style of the artist and
keeps a mature look.
Image of someone holding some lungs in their hand.
Matches the album title and coordinates with the
images of lungs on the front and the back of the album.
Quite a disturbing and
controversial image that wouldn’t
appeal to all audiences and
therefore matches Florence's
target audience who would find
this type of thing artistic and
interesting as it isn’t a
mainstream image.
ALBUM CD
