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Games Journalism by the Numbers
- 1. Games Journalism by the Numbers Insights into the metrics of Germany’s biggest games website German Dev Days
- 2. Who is Webedia? 01 Games Journalism by the numbers
- 3. What is GameStar? 02 Games Journalism by the numbers
- 4. And who is this guy in front of me? 03 Games Journalism by the numbers 2005 2014 2016
- 5. Come to the dark side – we have cookies! 04 Games Journalism by the numbers 2005 2016
- 6. 05 Games Journalism by the numbers The Dark Side’s Content Output 13.4.2016 – Just a normal day - 31 News Pieces - 13 Editorial Videos - 7 Articles - 0 Previews - 0 Reviews
- 7. 06 Games Journalism by the numbers The Dark Side’s Content Output The Division: Release Week - 29 News Pieces - 15 Editorial Videos - 7 Articles - 5 Review Articles (Diary Format) The Division: Lifetime - 246 News Pieces - 99 Videos (Editorial & Trailers) - 43 Articles
- 8. 06 Games Journalism by the numbers So is the Dark Side just paid by Ubisoft? Google Referrals 13.1. – 11.4.2016
- 9. 07 Games Journalism by the numbers But why so many news?
- 10. 08 Games Journalism by the numbers The Division Hype Cycle Closed Beta Open Beta Release Patch 1.1
- 11. 08 Games Journalism by the numbers Unravel “Hype” Cycle Release
- 12. 08 Games Journalism by the numbers The Dark Side has to be precise
- 13. 08 Games Journalism by the numbers What has happened to the Dark Side’s Love for Reviews?
- 14. And why is Google so important for the Dark Side? 09 Games Journalism by the numbers
- 15. 10 Games Journalism by the numbers So how does the Dark Side work?
- 16. 11 Games Journalism by the numbers So how does the Dark Side work?
- 17. 12 Games Journalism by the numbers So how does the Dark Side work?
- 18. 13 Games Journalism by the numbers So how does the Dark Side work?
- 19. 13 Games Journalism by the numbers The Dark Side’s Top 15 Articles in Q1 2016
- 20. 13 Games Journalism by the numbers Got it. The Dark Side loves AAA and hates Indies 8. Ark 9. Kingdom Come 12. Stardew Valley - Ein Bauernhof wird zum Steam-Topseller 15. Firewatch Test (PC) - Atmosphärisches Grafikwunder 17. Grim Dawn Test (PC) - Da staunt selbst Diablo 24. UnderRail Test (PC) - Das alternative Fallout 3 25. Auf der Suche nach dem Sex - Bei der Begutachtung des ersten unzensierten Sexspiels auf Steam fehlt etwas... 33. Unturned Preview (PC) - Können 19 Millionen irren? 44. That Dragon, Cancer Test (PC) - Und am Ende: Pfannkuchen
- 21. 13 Games Journalism by the numbers If the users love you the Dark Side will love you as well
- 22. 13 Games Journalism by the numbers The Dark Side’s Top 15 News in Q1 2016 ???
- 23. 13 Games Journalism by the numbers The Dark Side just loves a good story
- 24. 13 Games Journalism by the numbers Yes, the Dark Side is cunning!
- 25. 13 Games Journalism by the numbers So be cunning as well!
- 26. 13 Games Journalism by the numbers Tips for outsmarting the Dark Side - Raise interest as soon as possible - If you’re not able to achieve that BEFORE reaching out for the Dark Side, then you’re probably in trouble - Find your personal story (screenshots and preview are not a story!) - Think in headlines - Offer something unique/exclusive - Press tours are always better than events or conventions - Look for press ambassadors - Find and ask the right people (Pro-Tip: It’s normally not the Editor-in-chief)
- 27. 01 Transformation complete Any Questions? heiko.klinge@webedia-group.com @HeikosKlinge Games Journalism by the numbers
- 28. THANK YOU