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Building a Digital Health Future

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Con questa presentazione Roberto Ascione, CEO di Healthware International, ha offerto una ampia overview di come il digitale sta impattando su tutti gli aspetti che caratterizzano il mercato farmaceutico e di come, conseguentemente, stanno cambiando le abitudini dei diversi player al pubblico del Web Marketing Festival

Published in: Healthcare
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Building a Digital Health Future

  1. 1. BUILDING A DIGITAL HEALTH FUTURE Roberto Ascione | CEO Healthware @RobertoAscione | @healthware_intl #WMF18
  2. 2. Serial entrepreneur & investor, Italian. Passionate for medicine, computer science and human- technology interactions. CEO, Healthware Group Chairman Frontiers Health
  3. 3. © 2018 Healthware. All rights reserved. Confidential and proprietary Next-gen health consultancy Healthware works at the intersection of industry digital transformation and digital health by providing a novel, integrated solution to existing and emerging stakeholders combining strategy, marketing communications, technology capabilities with innovation consultancy and a vertical venture incubator Strategy & Marketing Agency, Tech-First Innovation Consultancy & Network Venture Incubator © 2018 Healthware. All rights reserved. Confidential and proprietary
  4. 4. © 2018 Healthware. All rights reserved. Confidential and proprietary The Largest, Most Respected, Independent Player In the Industry 150+ brands currently represented 800+ in-house associates across eight offices 50+ life science clients 5 times in 6 years agency of the year by Med Ad News, MM&M and PM360 Top 20 Global Experience creative healthcare communications agencies worldwide
  5. 5. Digital is now part of the fabric of life itself © 2017 Healthware. All rights reserved. Confidential and proprietary
  6. 6. Crowd is the new self © 2017 Healthware. All rights reserved. Confidential and proprietary
  7. 7. Sell-Sumers We’re all selling something © 2017 Healthware. All rights reserved. Confidential and proprietary
  8. 8. Open APIs allow access to our digital footprint © 2017 Healthware. All rights reserved. Confidential and proprietary
  9. 9. Integration of technology continues, shifting from mobile to wearable computing and beyond © 2017 Healthware. All rights reserved. Confidential and proprietary
  10. 10. We are collecting unprecedented amount of biometric data © 2017 Healthware. All rights reserved. Confidential and proprietary
  11. 11. Consumerization of health has arrived to our smartphones, quickly evolving in the future personal health platforms © 2017 Healthware. All rights reserved. Confidential and proprietary
  12. 12. © 2016 Healthware. All rights reserved. Confidential and proprietary. healthware ■ Artificial Intelligence-Omics © 2017 Healthware. All rights reserved. Confidential and proprietary
  13. 13. Funding is fueling innovation across the board in medicine, infrastructure and consumer-driven health
  14. 14. RADICALLY TRANSFORMING SCENARIO © 2017 Healthware. All rights reserved. Confidential and proprietary
  15. 15. © 2016 Healthware. All rights reserved. Confidential and proprietary
  16. 16. © 2016 Healthware. All rights reserved. Confidential and proprietary
  17. 17. Our health is influenced by a number of factors including many non- biological, where digital technology has a unique impact Income and social status Physical Environment Education Health Services Social Support Networks Health Adapted from WHO “The determinants of health” http://www.who.int/hia/evidence/doh/en/ © 2017 Healthware. All rights reserved. Confidential and proprietary Technology Genetics
  18. 18. Start-ups is where healthcare innovates
  19. 19. Genetics Income and social status Physical Environment Education Health Services Social Support Networks Health
  20. 20. AliveCor Kardia Mobile ECG Hatch Baby Rest Smart Night Light Kinsa Smart Thermometer Quell Wearable Pain Relief QardioArm Wireless Blood Pressure Monitor SunSprite Wearable Light Tracker Wellness tracking devices are evolving in predictive digital biomarkers
  21. 21. Engineering new feedback loops via medical wearable computing © 2017 Healthware. All rights reserved. Confidential and proprietary
  22. 22. Do It Yourself Diagnosis © 2017 Healthware. All rights reserved. Confidential and proprietary
  23. 23. New breed of health insurance thrives leveraging technology, data and design © 2016 Healthware. All rights reserved. Confidential and proprietary
  24. 24. Disappearing interfaces driving digital health integration
  25. 25. Digital Therapeutics (DTx) Software (only or primarily) interventions able to provide a positive, clinically measurable effect, which is scientifically validated Mental Health & Neurology Rehabilitation Diabetes & Hypertension
  26. 26. Akili, a mobile game, is proving effective to assess and treat various cognitive disorders including ADHD
  27. 27. AMICOMED is a mobile service designed to provide BP management via algorithm-driven individual lifestyle changes © 2017 Healthware. All rights reserved. Confidential and proprietary
  28. 28. Consumers and HCP are joining digital health platforms Social engagement with preferred HCP, access to tele-visit and counseling Biometric data driven experience and personal health data management Access to digital therapy and digital interventions
  29. 29. WHERE IS THIS ALL GOING? © 2017 Healthware. All rights reserved. Confidential and proprietary
  30. 30. Acute Observational One to One Retrospective Fragmented Total paradigm shift Preventive Data Driven Crowdsourced Predictive Integrated © 2017 Healthware. All rights reserved. Confidential and proprietary
  31. 31. HOW TO PLAY? © 2017 Healthware. All rights reserved. Confidential and proprietary
  32. 32. New Needs More Complexity Opportunities to Engage Processes & Tools Innovation © 2017 Healthware. All rights reserved. Confidential and proprietary
  33. 33. FINAL THOUGHTS © 2017 Healthware. All rights reserved. Confidential and proprietary
  34. 34. EVERYTHING THAT CAN BE DIGITAL WILL BE © 2017 Healthware. All rights reserved. Confidential and proprietary
  35. 35. HEALTHCARE [DIGITAL] TRANSFORMATION © 2017 Healthware. All rights reserved. Confidential and proprietary
  36. 36. © 2016 Healthware. All rights reserved. Confidential and proprietary
  37. 37. www.frontiershealth.co #fh18 @FrontiersHealth Join us in Berlin on November 15-16, 2018 EXCLUSIVE PROMO CODE: FH20WMF
  38. 38. Intersection of Healthcare & Technology. Profoundly Human. © 2017 Healthware. All rights reserved. Confidential and proprietary
  39. 39. @healthware_intl | @healthware_ita linkedin.com/company/healthware-international facebook.com/healthwareintl instagram.com/healthware_intl www.healthwareinternational.com © 2018 Healthware. All rights reserved. Confidential and proprietary Grazie!

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