Making the Case for Social and Behavior Change Communication
The Health Communication Capacity Collaborative (HC3) conducted a review and program scan of peer-reviewed and grey literature on sexual and reproductive health (SRH) of adolescents and youth in urban areas to explore the behavioral drivers, barriers and contextual factors and identify SBCC interventions targeting the sexual health of urban youth. The findings highlight promising practices and synthesize lessons learned, and offer insight into the elements that may yield more positive results for behavior change among urban youth. This an infographic tthat illustrates the evidence review. To access the searchable table showing the peer-reviewed and grey literature articles from the review, as well as links to the top ten articles from the review, the Executive Summary of the review and the complete Literature Review, visit http://www.healthcommcapacity.org/sbcc-research-synthesis-urban-youth-sexual-reproductive-health/
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Making the Case for Social and Behavior Change Communication
- 1. Improving Reproductive Health Behaviors amongYouth Making the Case for Social and Behavior Change Communication A program in Colombia that used peer education and classroom sessions conducted by trained teachers led to a 24% increase in knowledge and attitudes related to HIV/AIDS among youth.4 A reproductive health education program for youth in Kenya showed young women were3.3 times more likely to adopt secondary abstinence, while young men were 3.7 times more likely to use condoms.5 HIV 24% 3.7 3.3 1 Reducing the risk of HIV transmission among adolescents in Zambia: Psychosocial and behavioral correlates of viewing a risk-reduction media campaign: http://www.sciencedirect.com/science/article/pii/S1054139X05001345 2 Knowledge of correct condom use and consistency of use among adolescents in four countries in Sub-Saharan Africa: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2367135/ 3 4 HIV prevention in Latin America: reaching youth in Colombia: http://www.tandfonline.com/doi/pdf/10.1080/0954012021000039789 http://www.jahonline.org/article/S1054-139X(07)00431-4/abstract 5 Behavior Change Evaluation of a Culturally Consistent Reproductive Health Program for Young Kenyans: http://psrh.org/pubs/journals/3005804.pdf Condoms Abstinence CHANGING KNOWLEDGE AND ATTITUDES PRACTICING PREVENTIVE BEHAVIORS Zambian youth exposed to an HIV/AIDS and STI prevention media campaign designed by youth were 1.6 times more likelyto report abstaining from sex and2.38 times more likelyto have ever used a condom.1 PREVENTING HIV/AIDS 77777 xUnmarried youth exposed to community-based interventions promoting condom use in suburban Shanghai, China, were almost 7 times more likely to use modern contraception and about a third less likely to rely on the withdrawal method.3 In Burkina Faso, Ghana and Uganda, young people who saw a condom demonstration were 2-5 times as likely to know how to correctly use a condom as those who did not see a demonstration. 2 2-5times 1/3 LESS WITHDRA WALMETHOD INCREASING KNOWLEDGE IMPROVING CONTRACEPTIVE USE