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Innovations in SBCC

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Presentation by Ann Jimerson of Alive & Thrive at the 2015 SUN Movement Global Gathering

Published in: Government & Nonprofit
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Innovations in SBCC

  1. 1. Insert image here SUN Global Gathering| October 22, 2015 Innovations in Social and Behavior Change Communication for Nutrition
  2. 2. Alive & Thrive Alive & Thrive is a behavior change program that scales up nutrition to save lives, prevent illness, and ensure healthy growth and development. Alive & Thrive is funded by the Bill & Melinda Gates Foundation and the governments of Canada and Ireland and managed by FHI 360.
  3. 3. Alive & Thrive “Exercise” exercise Presented by Ann Jimerson ajimerson@fhi360.org
  4. 4. Alive & Thrive Results demonstrate that rapid, large-scale increases in child feeding practices are feasible
  5. 5. Alive & Thrive Improvements in exclusive breastfeeding 5 48% 88% 72% 83% 19% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2014 Bangladesh Ethiopia Viet Nam
  6. 6. Alive & Thrive 32% 6% 74% 64% 12% 91% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Bangladesh Ethiopia Viet Nam 2010 2014 6 Improvements in diversity of complementary foods
  7. 7. Alive & Thrive Session objectives • To facilitate sharing of approaches, in SUN countries • To understand how leading communication practitioners apply findings and theory to design programs: – select a priority behavior – identify “drivers” of behavior • To recognize a systematic design process and the value of calling in professionals • Identify steps and milestones for continued sharing and support on developing SBCC plans in 2015 7
  8. 8. Alive & Thrive What we’ll do today • Presentation: 3 lessons to keep in mind when planning behavior change interventions • Country examples: Hunting for those 3 lessons • Next steps for continued sharing and support on SBCC 8
  9. 9. Alive & Thrive Three lessons for design for behavior change
  10. 10. Alive & Thrive Lesson 1. Use evidence based processes and principles Lesson 2. Use data to choose the priority behavior Lesson 3. Use data and theory to identify the “drivers” of behavior
  11. 11. Alive & Thrive Lesson 1. Use evidence based processes and principles
  12. 12. Alive & Thrive Behavior change: A long history and literature 12
  13. 13. Alive & Thrive Evidence-based process C-Change 13
  14. 14. Alive & Thrive A&T framework for scaling up infant and young child feeding (IYCF) 1 2 3 4
  15. 15. Alive & Thrive Rider = Rational self Elephant = Emotional self Path = Environment
  16. 16. Alive & Thrive Expertise in.. • Behavioral science • Behavioral economics • Social marketing • Anthropology • Psychology 16
  17. 17. Alive & Thrive Lesson 2. Use data to choose the priority behavior
  18. 18. Alive & Thrive 18 Bangladesh: A&T TV spot https://www.youtube.com/watch?v=A3Mz6CFz5EQ
  19. 19. Alive & Thrive Hunt for… • The behavior – What behavior is the TV spot promoting? 19
  20. 20. Alive & Thrive Lesson 3. Use data and theory to identify the “drivers” of behavior
  21. 21. Alive & Thrive • The “drivers” of behavior – Rational messages – Emotional messages 21 This time you view the spot, hunt for…
  22. 22. Alive & Thrive 22 Bangladesh: A&T TV spot https://www.youtube.com/watch?v=A3Mz6CFz5EQ
  23. 23. Alive & Thrive 23 Refreshed case studies for behavior change Research to Action: Designing communication on child feeding in Bangladesh CASE STUDY #1 CASE STUDY #2 CASE STUDY #3 Dads can do that! Strategies to involve fathers in child feeding What drives behavior? Key factors for handwashing in Bangladesh http://aliveandthrive.org/resources-main-page/case-studies/
  24. 24. Alive & Thrive The “hunt”: Country examples
  25. 25. Alive & Thrive Dear parents and caregivers The health and future of your child depend on you. The child needs you, your love and your care. You are the first teacher and friend of your child. And only you can provide the best start to life. 25 Kyrgyz Republic: Brochure
  26. 26. Alive & Thrive 26 Kyrgyz Republic: Brochure Hunt for… • The behavior – What behavior is the material promoting?
  27. 27. Alive & Thrive Dear parents and caregivers The health and future of your child depend on you. The child needs you, your love and your care. You are the first teacher and friend of your child. And only you can provide the best start to life. 27 Hunt for….the “Drivers”
  28. 28. Alive & Thrive Vietnam: Packaging for mirconutrient powders (MNP) 28 Hunt for… • The behavior – What behavior is the material promoting? • The “drivers” of behavior – Rational messages – Emotional messages
  29. 29. Alive & Thrive Myanmar: Poster Hunt for… • The behavior – What behavior is the material promoting? • The “drivers” of behavior – Rational messages – Emotional messages 29 I give only breastfeeding to my baby up to 6 months. Don’t give water.
  30. 30. Alive & Thrive Malawi: Counseling cards 30
  31. 31. Alive & Thrive Malawi: Counseling cards Hunt for… • The behavior – What behavior is the material promoting? • The “drivers” of behavior – Rational messages – Emotional messages 31
  32. 32. Alive & Thrive Uganda: Recipe cards 32
  33. 33. Alive & Thrive Uganda: Recipe cards Hunt for… • The behavior – What behavior is the material promoting? • The “drivers” of behavior – Rational messages – Emotional messages 33
  34. 34. Alive & Thrive Uganda: Recipe cards 34
  35. 35. Alive & Thrive Lesson 1. Use evidence based processes and principles Lesson 2. Use data to choose the priority behavior Lesson 3. Use data and theory to identify the “drivers” of behavior
  36. 36. STAY CONNECTED WITH ALIVE & THRIVE @aliveandthrive www.facebook.com/fhi360.aliveandthrive www.lessguess.wordpress.com www.youtube.com/aliveandthrive www.aliveandthrive.org

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