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White_EB_2016_Presentation_SocialMediaUsageSurvey
- 1. Social Media UsagePatterns among SNAP-Ed eligible Individuals in Georgia Alice White, MPH 1, Rachel Hagues, PhD, MSW2, Austin Childers, BA1, Jung Sun Lee, PhD, RD1, Babatunde Olubajo, PhD, MPH1 and Joe Phua, PhD3 1Department of Foods and Nutrition, University of Georgia 2Department of Social Work, Samford University 3Advertising and Public Relations Department, University of Georgia April 5, 2016 This study was funded by USDA SNAP-Ed. Nutrition Education: Nutrition Education and Behavior Change – #410.5
- 2. University of GeorgiaSNAP-Ed • Reestablished in 2013 • Provides innovative, culturally tailored, evidence-based nutrition education and obesity prevention interventions targeted to SNAP-Ed eligible Georgians • UGA SNAP-Ed consists of 4 programs: Food Talk Food eTalk Healthy Child Care Georgia Social Marketing Intervention
- 3. Background University of Georgia SupplementalNutrition Assistance Program Education 3 • Social marketing is a promising method to deliver nutrition education interventions targeted to low-income populations Social media has become more prevalent over time and across gaps in age, education and income1 Facebook has been established as an effective health communication tool for low-income populations2 • The current usage of social media in nutrition education targeting low-income Americans (including SNAP-Ed) still remains limited 1Tobey & Manore, 2014 2Lohse, 2013
- 4. Objectives University of Georgia SupplementalNutrition Assistance Program Education 4 • To understand the current social media usage pattern among SNAP-Ed eligible individuals in Georgia • To inform the development and implementation strategies for University of Georgia SNAP-Ed’s Social Marketing Intervention
- 5. Study Design andSample • Cross-sectional study • Convenience sample recruited for focus groups (n=68) 2 focus groups in each of the 4 Cooperative Extension districts (NW, NE, SW, SE) University of Georgia Supplemental Nutrition Assistance Program Education 5
- 6. Study Measures andData Analysis University of Georgia Supplemental Nutrition Assistance Program Education 6 • Self-administered paper survey method Demographics and background Social media-related characteristics Health and nutrition information preferences • Data analysis: Descriptive statistics and logistic regressions SAS 9.4 (Cary, NC)
- 7. Characteristics of StudySample University of Georgia Supplemental Nutrition Assistance Program Education 7 N=68 % or Mean ± SD Age, years 40.3 ± 14.4 Gender, % Female 94.0 Race, % Non-Hispanic Black 70.6 Non-Hispanic White 25.0 Other 4.4 Education, % ≤ High school graduate 32.4 Total number of children 1.2 ± 1.4 Household size 3.3 ± 1.3 Receiving SNAP, % 55.9 Employment, % Employed 48.5 Unemployed 19.1 Other 32.4 Income, % ≤ $10K 40.6 ≤ $20K 18.8 < $30K 26.6 ≥ $30K 14.1
- 8. Current Social MediaUse • 82.4% of participants use social media 65.2% use social media daily • Majority (73.5%) of users access social media via smartphones University of Georgia Supplemental Nutrition Assistance Program Education 8 15.2% 19.7% 65.2% Social Media Use Frequency (n=66) Never Weekly to monthly Daily
- 9. Social Media Memberships •82.4% of participants have at least 1 social media membership 3.3 ± 2.4 out of 12 social media platforms • Those with multiple memberships were more likely to be: Female ≥ Some college education Unemployed University of Georgia Supplemental Nutrition Assistance Program Education 9 33.8% 35.3% 50.0% 50.0% 76.5% 0% 20% 40% 60% 80% 100% Instagram Pinterest Google+ Vine Facebook Participants Most Common Social Media Memberships (n=68)
- 10. Most Common Reasons forUsing Social Media University of Georgia Supplemental Nutrition Assistance Program Education 10 48.5% 54.4% 54.4% 55.9% 63.2% 0% 20% 40% 60% 80% 100% Listen to or download music or videos News or current events Recipes Search for information Communicating with family or friends Participants
- 11. Health and Nutrition InformationPreferences University of Georgia Supplemental Nutrition Assistance Program Education 11 • 60.6% of participants were likely to read health information on social media • 97.0% of participants trusted health information on social media The three most trusted sources of health information on social media: Healthcare providers Fitness/nutrition experts Health websites/publications
- 12. Health and Nutrition InformationPreferences University of Georgia Supplemental Nutrition Assistance Program Education 12 30.9% 57.4% 8.8% 2.9% Desired Frequency of Nutrition Content on Social Media (n=68) Daily Weekly Monthly < Monthly 55.9% 72.1% 82.4% 0% 20% 40% 60% 80% 100% Participants Most Desired Nutrition Content on Social Media (n=68) Recipes Food and nutrition tips/facts Food dollar budgeting tips
- 13. Strengths and Limitations Strengths •Adds to emerging literature on social media trends among low-income population • Substantiates demand for technology-based nutrition education strategies for low- income population • Collected in tandem with focus groups Limitations • Convenience sample • Small sample size • Self-reported data University of Georgia Supplemental Nutrition Assistance Program Education 13
- 14. Conclusion and Implications Universityof Georgia Supplemental Nutrition Assistance Program Education 14 • Social media is an effective means of reaching and engaging SNAP-Ed eligible individuals through social marketing strategies • Nutrition and health messages should: Be delivered several times per week Use multiple preferred social media platforms (e.g., Facebook, Pinterest) Include recipes and/or food tips Be accessible and user-friendly on mobile devices (e.g., smartphones)
- 15. References 1. Tobey, L.N., & Manore, M. M. (2014). Social Media and Nutrition Education: The Food Hero Experience. Journal of Nutrition Education and Behavior, 46(2), 128-133. 2. Lohse, B. (2013). Facebook Is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education. Journal of Nutrition Education and Behavior, 45(1), 69-76. University of Georgia Supplemental Nutrition Assistance Program Education 15