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BOXCAR STRATEGY

Where we start.




           Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
WINNMOBILE EXPANDABLE BANNER AD




         Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
WINNMOBILE – INTERACTIVE 3D




             Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
WINNMOBILE - FOUR INTERACTIVE OPTIONS




            Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
WINNMOBILE – HD VIDEO




          Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
WINNMOBILE EXPANDABLE

•   Click/drag interactive 3-D image
•   Database, pulls phone from library based on site content
•   Full-screen HD video
•   Geo-targeted "BUY NOW” click through




              Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
EMC2 EXPANDABLE BANNER AD




        Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
EMC2 EXPANDABLE – PASSING VARIABLES TO FACEBOOK




             Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
EMC2 – “WHAT OTHERS ON FACEBOOK WOULD DO”




            Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
EMC2 EXPANDABLE

• Live Twitter feed in initial banner
• Passing variables to FB tab
• Video




              Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
PORSCHE SIDEKICK BANNER


• Porsche – Sidekick Banner
   o New Type of Rich Media
   o Entire Page moves to the side for the banner




             Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
TERMINIX PEELBACK


  Terminix
  o Peelback Ad
  o Won several awards




           Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
DENNY’S SYNC BANNER

• Green-screen video
• All production in house
• Developed custom ads for over 11 sites




            Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
INTERSTATE BATTERIES TAKE-OVER

• Interstate Batteries
   o Full After Effect site take-over
   o Expandable unit store locator
   o Expandable unit battery locator




             Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
MOBILE




Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
CORNER BAKERY CAFÉ MOBILE

• Design to highlight key offerings main site
• Connected to 4 databases
• Store locator functionality




              Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
DIGITAL STRATEGY




Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
CASE STUDIES: BODYCOLOGY

• The job:
   o Develop a digital campaign focused on new product
     launch
• The challenge, goals and objectives
   o Drive awareness of five new fragrances for their
     specialty bath products
   o Increase email database
   o Establish social presence
   o Drive in-store sales
   o All while working within a limited budget and without
     an email database and or social presence



             Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
CASE STUDIES: BODYCOLOGY

• The results:
   o Ads served over 157 million impressions, drove
       over 389,000 visits to the website
   o   Click-through and interactions rates were over
       100% above industry average
   o   Lift in in-store sales across the majority of the
       markets
   o   Over 120,000 users took the quiz
   o   Over 10,000 used the store locator
   o   Over 24,000 email addresses for a 6% conversion
       rate from media


                 Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537
CASE STUDIES: BODYCOLOGY

• Case Study: bodycology Online Community

  o View work
     • Overall work
         – Rich Media
         – Facebook Tab



     • my|bodycology
         – Took 6 areas and pulled content from various Mommy Bloggers
           into a searchable blog portal




             Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226   phone: 469.227.8537

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Boxcar Creative

  • 1. BOXCAR STRATEGY Where we start. Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 2. WINNMOBILE EXPANDABLE BANNER AD Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 3. WINNMOBILE – INTERACTIVE 3D Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 4. WINNMOBILE - FOUR INTERACTIVE OPTIONS Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 5. WINNMOBILE – HD VIDEO Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 6. WINNMOBILE EXPANDABLE • Click/drag interactive 3-D image • Database, pulls phone from library based on site content • Full-screen HD video • Geo-targeted "BUY NOW” click through Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 7. EMC2 EXPANDABLE BANNER AD Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 8. EMC2 EXPANDABLE – PASSING VARIABLES TO FACEBOOK Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 9. EMC2 – “WHAT OTHERS ON FACEBOOK WOULD DO” Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 10. EMC2 EXPANDABLE • Live Twitter feed in initial banner • Passing variables to FB tab • Video Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 11. PORSCHE SIDEKICK BANNER • Porsche – Sidekick Banner o New Type of Rich Media o Entire Page moves to the side for the banner Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 12. TERMINIX PEELBACK Terminix o Peelback Ad o Won several awards Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 13. DENNY’S SYNC BANNER • Green-screen video • All production in house • Developed custom ads for over 11 sites Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 14. INTERSTATE BATTERIES TAKE-OVER • Interstate Batteries o Full After Effect site take-over o Expandable unit store locator o Expandable unit battery locator Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 15. MOBILE Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 16. CORNER BAKERY CAFÉ MOBILE • Design to highlight key offerings main site • Connected to 4 databases • Store locator functionality Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 17. DIGITAL STRATEGY Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 18. CASE STUDIES: BODYCOLOGY • The job: o Develop a digital campaign focused on new product launch • The challenge, goals and objectives o Drive awareness of five new fragrances for their specialty bath products o Increase email database o Establish social presence o Drive in-store sales o All while working within a limited budget and without an email database and or social presence Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 19. CASE STUDIES: BODYCOLOGY • The results: o Ads served over 157 million impressions, drove over 389,000 visits to the website o Click-through and interactions rates were over 100% above industry average o Lift in in-store sales across the majority of the markets o Over 120,000 users took the quiz o Over 10,000 used the store locator o Over 24,000 email addresses for a 6% conversion rate from media Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537
  • 20. CASE STUDIES: BODYCOLOGY • Case Study: bodycology Online Community o View work • Overall work – Rich Media – Facebook Tab • my|bodycology – Took 6 areas and pulled content from various Mommy Bloggers into a searchable blog portal Boxcar Creative L.L.C. 3720 #203 Canton Dallas TX 75226 phone: 469.227.8537