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URBAN COOL KC?
WHY SELL WITH

TOP CONCERNS OF SELLERS
HSTORY
MONEY
How can I get the most money for my home?
TAM
50
40
30
20
10
0
TIME
How much time will the process take to sell my home?
WHO
What is the agent’s track record? Who all is involved?
MARKETING
What is the plan for marketing my home to the public?

SOCIAL MEDIA MARKETING
Cross-platform posts on our 40k+ follower pages,
PLUS up to $100 in Boosted posts to YouTube, Facebook and Instagram.
PROFESSIONAL HDR PHOTO
Virtual Tour and unique, shareable URL.
STAGING
Full home and staging edits available. Including edits to existing furnishings
and/or providing additional furniture to perfect spaces.
SERVICES & FEES
SYNDICATED TO 100+ WEBSITES
Your home's listing will be available for buyers to view across 100+ websites.

COMMISSION
6% Total - 3% Buyer Agent & 3% Listing Commission.
OPEN HOUSE
Curated open house including neighbor invite, flyers, postcards, and
optional social media promotion.
SIGNAGE
MLS Listing, Sign In Yard, Open House, KWKLY Yard Sign
Text for Information.
SERVICES & FEES

COMMUNICATION
Our team will set up your listing in our CRM database, Brivity, which will send you
daily progress updates on the sale of your home. We will email you a unique login
to Brivity, providing you full transparency during the listing process.
DAILY UPDATES
You will receive weekly marketing reports from the Urban Cool team. We will also
keep you updated on the transaction process once an offer has been accepted.
MARKET UPDATES
Merisa, our Transaction Coordinator, will handle all contracts from start to close.
You will recieve emails from Merisa through the listing process.
TRANSACTION UPDATES

LISTED AT $340K
Sold for $325K.
Utilized specialty marketing
because the property was
formerly was an AirBnB/
Multi-Family Housing.
FACEBOOK STATS
+40,000 people reached.
516 WABASH
SPECIALTY MARKETING

LISTED AT $1.2 MILLION
Sold for $1,087,300.
Utilized specialty marketing
because the property
included three condos & a
duplex.
FACEBOOK STATS
+60,000 people reached.
522 HARRISON
SPECIALTY MARKETING

LISTED AT $259K
Sold for $295K.
13 offers & over 40 showings.
FACEBOOK STATS
+100,000 people reached.
4010 CLARK
1 DAY ON THE MARKET

STAGING
The longer a homes stays on the market, the
lower it drops below list price.
- National Association of Realtors Research Group, 2021 Survey
On average, staged homes sold in 23 days or
less, whereas un-staged homes of comparable
value sit on the market longer.
- RESA, 2020 Survey of 13K Staged Homes.
70% of potential buyers are willing to sacrifice
space for a home that is "move-in ready."
- Coldwell Banker Real Estate LLC, 2020 Survey
Staging a home can increase its value by 5%.
- National Association of REALTORS Research Group, 2021 Profile of Home Staging

522 HARRISON
STAGING GALLERY

To promote your listing, we post curated content across all of our social media platforms.
Your home will reach an audience of over 46,000 people who follow Urban Cool's social
media accounts. A larger audience means more potential buyers viewing your listing.
Urban Cool is present on the below platforms:
YouTube
Twitter
LinkedIn
SOCIAL MEDIA MARKETING
CROSS PLATFORM EXPOSURE
Facebook
Instagram
Website Virtual Tour

Many of our followers are not actively looking to purchase a home, but many have
seen a home they fell in love with on our page and decided to buy.
FACEBOOK MARKETING
Our Facebook page puts great homes in front of over 42,000 people.
MISSION
TACTIC
You can get 100x more exposure for your house, therefore selling it quicker and for
more money.
BENEFITS

516 WABASH
FACEBOOK MARKETING
16.3K people
reached
24.6K people
reached
Posts reach thousands
of potential buyers.
3.1K engaged
with post
4.7K engaged
with post

522 HARRISON
FACEBOOK MARKETING
54.6K people
reached
7.2K people
reached
Posts reach thousands
of potential buyers.
17.3K engaged
with post
4.0K engaged
with post

4010 CLARK
FACEBOOK MARKETING
91.5K people
reached
12.7K people
reached
Posts reach thousands
of potential buyers.
32.6K engaged
with post
4.9K engaged
with post

Franny is a consummate professional. She and her team of contractors staged
and prepared our home for sale in record time, and delivered outstanding results
while staying within the constraints of our budget. Throughout the process, she dealt
with our questions, fears and unexpected problems with patience, skill and calm
competence. She was always accessible and responsive by whatever means we
chose to communicate, be it email, text or phone. Her calm, steady and alert
presence was a source of much needed reassurance throughout the process of
preparing for relocation.
REVIEW OF FRANNY KNIGHT
- MALIK NASH
CLIENT TESTIMONIAL

THE URBAN COOL KC TEAM
FRANNY KNIGHT
Founder & Agent
HUBERT BEATTIE
Founder & Agent
Hubert has a Bachelors Degree in Business and
has 30 years of Management Experience. He
played on a basketball scholarship and still is
at home on the court. Hubert’s experience and
eye for homes that can be rehabbed or flipped
make him an excellent resource for investors
and homeowners that love the idea of a
“diamond in the rough.”
Franny has a Master’s in Psychology from
Wichita State University. She played College
Volleyball and Basketball! She continues to
stay fit by walking her babies, Dexter, Ruby &
Betty Rae on trails in the metro. In addition to
being a full-time Realtor, she teaches
companies, entrepreneurs, and social-service
agencies to improve their marketing with Social
Media. Prior to being a Realtor, she was a
Public Speaker and Trainer for Creative
Marketing & Thinking.
MERISA BEATTIE
Transaction Coordinator &
Agent
Merisa is an agent, Transaction Coordinator
and Listing Manager with Urban Cool KC.
Before joining the team, she worked in the
restaurant industry where she served and
collaborated with all types people (and made
tons of friends in the process). She loves
meeting new people that are buying or selling
a home. Her clients love her exceptional
staging which helps their homes sell faster.
MARK GOODMAN
Agent
Mark’s career started in the US Army where he
was a Tank Mechanic. After the military, his
ability to repair things lead him into IT and
military contractor work. Upon his return to the
US, he continued problem solving for IT
companies such as Sprint, H&R Block, and
Marriott Hotel & Resorts, but also began to
pursue Real Estate and his personal passion of
home renovation. His IT, Renovation, and Real
Estate skills combine to make him a great asset
to his investor clients.

"THAT HOUSE IS SOOO COOL."
That’s what Franny Knight thought to herself when she took her first picture of a cool home in 2006.
Franny lived in downtown Kansas City. She knew first hand how easy it was to fall in love with an urban
area...and a really cool house.
At that time, she was new to real estate. She’d made a career change to join her soon to be husband in
his established real estate business. With no customers of her own yet, she decided to spend her time
documenting the cool urban homes she found in Kansas City.
Those first pictures were followed by many others and have now grown to a social media following of
nearly 40,000 on Facebook alone. Today, Urban Cool KC is about you, the Urban Cool Villager, and
about this city and all it has to offer. The journey continues and we are happy to help you find your
Urban Cool home and/or the Urban Cool Villager who will love your home as you did.
ABOUT US

Keller Williams is the world's largest real estate franchise by agent count, has more
than 1,000 offices and 180,000 associates. The franchise is also No. 1 in units and
sales volume in the United States.
In 2015, Keller Williams began its evolution into a technology company, now building
the real estate platform that agents' buyers and sellers prefer. Since 1983, the
company has cultivated an agent-centric, technology-driven and education-based
culture that rewards agents as stakeholders.
ABOUT KELLER WILLIAMS
4200 Somerset Dr. Ste #101
Prairie Village, KS 66208
Office: (913) 825 - 7500

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FRANNY KNIGHT
Urban Cool KC Founder
Realtor KW KEY Partners
Urban Cool KC has a Facebook page that posts cool houses every
day in urban neighborhoods.
www.facebook.com/urbancoolkcliving urbancoolkc.com.
You can also find us on Instagram @urbancoolkchomes and on
Youtube at Urban Cool KC-KW Key Partners.
816-686-7499
franny@urbancoolkc.com
4200 Somerset Suite 101
Prairie Village, KS 66208