TCUK 2013 - Digital accessibility: Strategy, content and delivery

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Digital accessibility: Strategy, content and delivery

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TCUK 2013 - Digital accessibility: Strategy, content and delivery

  1. 1. DIGITAL ACCESSIBILITY, STRATEGY & CONTENT DELIVERY Léonie Watson @LEONIEWATSON HTTP://LJWATSON.CO.UK
  2. 2. OVERVIEW ● Importance ● Benefits ● Strategy ● Content delivery ● Technical communication @LEONIEWATSON HTTP://LJWATSON.CO.UK
  3. 3. DIGITAL ACCESSIBILITY: IMPORTANCE @LEONIEWATSON HTTP://LJWATSON.CO.UK
  4. 4. IMPROVES COMMUNICATION ● Information about your products and services will reach millions more people @LEONIEWATSON HTTP://LJWATSON.CO.UK
  5. 5. MINIMIZES LEGAL RISK ● Meet your obligations under UK, European and international legislation @LEONIEWATSON HTTP://LJWATSON.CO.UK
  6. 6. BRAND REPUTATION ● Digital accessibility positively promotes your brand reputation @LEONIEWATSON HTTP://LJWATSON.CO.UK
  7. 7. DIGITAL ACCESSIBILITY: BENEFITS @LEONIEWATSON HTTP://LJWATSON.CO.UK
  8. 8. YOU BENEFIT ● Communicate more effectively with many more people @LEONIEWATSON HTTP://LJWATSON.CO.UK
  9. 9. WE BENEFIT ● People with disabilities, or with a temporary loss of ability @LEONIEWATSON HTTP://LJWATSON.CO.UK
  10. 10. EVERYONE BENEFITS ● Everyone is a niche audience, with multiple platforms, devices and assistive technologies @LEONIEWATSON HTTP://LJWATSON.CO.UK
  11. 11. DIGITAL ACCESSIBILITY: STRATEGY @LEONIEWATSON HTTP://LJWATSON.CO.UK
  12. 12. POLICY & GOVERNANCE ● Define your digital accessibility goals and a timetable for achieving them @LEONIEWATSON HTTP://LJWATSON.CO.UK
  13. 13. DOMAIN CHAMPIONS ● People with experience and knowledge of digital accessibility @LEONIEWATSON HTTP://LJWATSON.CO.UK
  14. 14. EVERYONE'S RESPONSIBILITY ● Professional pride, professional development, and quality metrics @LEONIEWATSON HTTP://LJWATSON.CO.UK
  15. 15. GUIDELINES & RESOURCES ● Training, guidelines, frameworks and libraries @LEONIEWATSON HTTP://LJWATSON.CO.UK
  16. 16. DIGITAL ACCESSIBILITY: PROJECT MANAGEMENT @LEONIEWATSON HTTP://LJWATSON.CO.UK
  17. 17. WATERFALL PROJECTS ● Include accessibility requirements in your brief ● Build in key stage accessibility checks throughout the project ● Test at key stages with disabled people from your target audience ● Make "go live" dependent on accessibility requirement sign@LEONIEWATSON HTTP://LJWATSON.CO.UK
  18. 18. AGILE PROJECTS ● Make accessibility a prerequisite of task completion ● Build light accessibility checks into every sprint ● Test after milestone sprints with disabled people from your target audience ● Iterate based on outcomes of @LEONIEWATSON HTTP://LJWATSON.CO.UK
  19. 19. DIGITAL ACCESSIBILITY: CONTENT DELIVERY @LEONIEWATSON HTTP://LJWATSON.CO.UK
  20. 20. DELIVER CROSS-CHANNEL ● Communicate through different channels, and over different social networks @LEONIEWATSON HTTP://LJWATSON.CO.UK
  21. 21. KNOW YOUR AUDIENCE ● 45 to 64 year olds are the fastest growing social networking demographic @LEONIEWATSON HTTP://LJWATSON.CO.UK
  22. 22. BE RECOGNISABLE ● Make it easy to identify your brand, and create trust through brand recognition @LEONIEWATSON HTTP://LJWATSON.CO.UK
  23. 23. MAKE IT EASY ● Communicate simply, clearly and visibly @LEONIEWATSON HTTP://LJWATSON.CO.UK
  24. 24. DIGITAL ACCESSIBILITY: TECHNICAL COMMUNICATION @LEONIEWATSON HTTP://LJWATSON.CO.UK
  25. 25. HEADINGS ● Create a consistent structure with a logical hierarchy @LEONIEWATSON HTTP://LJWATSON.CO.UK
  26. 26. LISTS ● Group two or more related items into lists ● Use bulleted, numbered and definition lists @LEONIEWATSON HTTP://LJWATSON.CO.UK
  27. 27. LANGUAGE ● Use plain and simple language, and short sentences ● Explain subject matter words and phrases @LEONIEWATSON HTTP://LJWATSON.CO.UK
  28. 28. ABBREVIATIONS ● Write phrases in full with the abbreviation or acronym in parenthesis ● Use the abbreviation or acronym freely after that @LEONIEWATSON HTTP://LJWATSON.CO.UK
  29. 29. IMAGES ● Use images to help people understand complex themes ● Describe images so everyone can enjoy them @LEONIEWATSON HTTP://LJWATSON.CO.UK
  30. 30. LINKS ● Use link text that can be understood in isolation ● Use the name of the chapter, page or website that the link leads to @LEONIEWATSON HTTP://LJWATSON.CO.UK
  31. 31. SUMMARY ● Understand that digital accessibility is important ● Know that digital accessibility benefits everybody ● Put in place a digital accessibility strategy ● Make digital accessibility part of every project ● Use digital accessibility to @LEONIEWATSON HTTP://LJWATSON.CO.UK
  32. 32. THANK YOU! @LEONIEWATSON HTTP://LJWATSON.CO.UK

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