Presentación de credenciales

1. Hello,
we are
Havas WW.

2. The creative
agency of
Havas group.
A Global Communication Group, multi-cultural and decentralized, with presence in more than
100 countries, with an extensive network of fully owned agencies and affiliates.

3. Havas WW global footprint.
16.000
empleados
316
oficinas
120
ciudades
75
países

4. Advertising Age,
Agency#1
in global
clients.#1Agency for GlobalAccounts – 5 Years in
a Row
Source: Advertising Age, December 6, 2010

5. A unique approach:
Havas Village:
Paris
New York
Chicago
Boston (Arnold)
Milan
Madrid
Denmark
Hungary
Austria
Dubai
Singapore
Taiwan
Delhi
Beijing
Kuala Lumpur
Sydney
2014:
Sao Paulo
Brussels
Amsterdam
2016:
London
Havas Village.

6. Havas
Village.
CLIENTE
º
All communication
disciplines in one place:
digital, mobile, social media,
advertising, direct marketing,
media planning and buying,
corporate communications,
sales promotion, healthcare
communications, design,
human resources, sports
marketing, public relations,
research and more.

7. Havas
Village for
&

8. Our
purpose.
We want to efficiently contribute to
our client’s business being leaders
connecting people & brands through
creativity, media and innovation.

9. connecting
=
creative
transmedia.

10. creative
transmedia.
A pioneer division,
in addition to the creativity of an agency
and media planning capabilities...
adds new tools, profiles and talents,
to find disruption solutions to specific business
problems.

11. creative
transmedia.
engineer Sociologist
EntrepeneurPlanner
Format TV
Multiplatforms
Creative
Transmedia storytelling Branded Content Experiencial Marketing
New visual formatsMedia Planning
Idea & Content
Marketing
Second Screen Internet of the things Open Innovation
We add
new profiles… & new tools…

12. creative
transmedia.
Transmedia
Storytelling
EmoLab
Emotional
Engineering
&
Experiencial
design
Music
Content
Product
Houses
Writers
workshop
BioLAB
Media
TV, radios,
print…
Enlarge limits. Unlikely connections.-

13. Havas WW
great experience
in food brands.

14. our scope of work
and way of working.
digital ATL
social
retail
data
trans
media
BTL
CRM
A single point of contact for the customer.
A coordinator to manage and lead the all the comms disciplines.

15. integration
Specialist &
integratedspecialization
ATL
DIGITAL
SOCIAL
DATA
BTL
RETAIL
TRANSMEDIA
30
15
8
20
5
2
5

16. our
methodology.
CATEGORY
DRIVER
BRAND
DNA
CREATIVE
BUSINESS
IDEAS ®
CONSUMER
ASPIRATIONS
CBI: Creative Business Ideas.
Develop creative ideas that
contribute to effectively grow the
business of our clients, involving the
consumer in a whole new relationship
with the brand from the integration of
all areas of marketing.

17. the
team.

18. Rafa has been working on advertising since 1991. Bachelor of Arts in
Business Administration. Major in Marketing.
He has worked at JWT, Saatchi & Saatchi and Vitruvio Leo Burnett and
before joining Havas WW, he worked almost 10 years at El Laboratorio as
General Director and partner.
Throughout his career, Rafa has worked for strategic clients and very
focused on results of all areas, hygiene, food sector, automotive and
telephony services, including: Procter & Gamble, Mercedes, Volvo, R Cable
Gallego, Kellogg´s, McDonald´s, J&J, Visa, Hewlett-Packard, Phillip Morris,
Repsol, Acer, Vileda.
He considers the agency as a continuation of the client and defends that the
best strategies and creativities comes from the best business relations
between both sides.
More personal…
He’s married and has 3 girls. He loves life, nature and open-air sports.
Rafael Silvela
Director General

19. After 20 years, Manuel has worked in the best Spanish agencies. Saatchi &
Saatchi, RZR, Tiempo BBDO, Valmorisco, DDB (Creative Director), El
Laboratorio (Partner), Yslandia (Partner), Cheil Worldwide (Chairman of the
Europen Creative Board, ECD Spain & Portugal), Ogilvy & Mather
Advertising as Chief Creative Director and, finally, Havas Worldwide Spain.
Manuel has won 9 Cannes lions, 21 “El Sol” awards (including 1 Grand
Prix), 3 gold, 1 Silver and 1 Bronze at the Spanish Efi Awards, 6 FIAP,
Eurobest, New York Festival and more than 35 mentions in the Spanish
Creative’s Club anuary.
Manuel has been Jury at the Eurobest, El Sol, El Ojo de Iberoamérica, and
president of the Jury of the JCDecaux outdoor Advertising Festival.
More personal…
Married, with 3 kids, 2 dogs, 1 bird.
Manuel Montes
Director General Creativo

20. Alberto is Havas WW Spain´s Strategy and Accounts General Director. He has
been head of Strategy at Euro RSCG and BBDO, Clients Services Manager at
MRM (McCann) and Orbital BBDO, where he worked for several markets and
clients.
He also worked as Marketing Director for Greenpeace, Prisacom (PRISA),
Hosup.com, and Advertising, Research and PR Manager for Mapfre Vida.
Alberto was key planner for clients such as: Peugeot, Chivas, Greenpeace,
Endesa, BBVA, Simyo, Abbott, Banesto, Puleva, Kraft Foods, Grefusa,
Vodafone, Telefónica, Nivea, Vichy, Diageo, Volvo, L’Oréal.
More personal…
Alberto has an MBA from IESE, Master in Marketing and graduated in
economics for the Universidad Autónoma.
He is married and has two children. He enjoys windsurf, design, decor, tennis,
food and music.
Alberto Zschiesche
Director General de Cuentas y Estrategia

21. Alfonso Aznar
Director General Digital Spain
Alfonso´s career started in the digital world after he graduated from Advertising and
PR and finished his Executive MBA.
He leaded 3 reknown agencies in the digital sector (Storm, Mas Madera, Grey).
He actually leads the interactive unit for Havas Worldwide Spain.
Alfonso developed projects for clients such as: Telefónica, Movistar, BBVA, Peugeot,
Endesa, Banco Santander, Cajamadrid, Procter & Gamble, Cadbury Schweppes,
Diageo, Metrovacesa, Inditex, LG, Carrefour, L‘Oréal, Madrid City Council, Dominos
Pizza…
More personal…
He is married and has two kids, a 3 years old boy and a 7 years old girl. He loves
extreme sports. He practices surf, skate, agressive roller and airsoft (he manages
the matches and the unique social network in Spain of this sport). He is passionate
about techonology and videogames.

22. Sonia Carbajal
Directora General Social Media
Sonia is General manager for the Social Media department in Havas WW Digital
Spain.
Her first work experiences were around Social Media, in international cooperation
and innovation projects. She then started working as consultant on technologic
trends for big companies such as BBVA, and also for public administrations like the
Ministerio de Asuntos Exteriores. She specializes on network intelligence,
knowledge management and building corporate platforms. The birth of Social
networks, leads her to gain interest in how these channels give options to
companies so as to be influencers with their communication.
Social media marketing and the strong belief that you can be successful doing
good, ended up by gathering both passions, leading her to dedicate full time to
advertising and innovation. She created and lead the strategic planning department
for Social Noise.
More personal…
Sonia graduated from Law School and a Master in Gender and cultural diversity.
She is also techinician in social intervention programs.
She loves paragliding and has a border collie who is convinced that she is only a
sheep.

23. Alfonso has spent 12 years dedicated to the world of communication, but is still
unable to explain to his parents what he does.
Director of the divison of Transmedia in Havas WW, where turns his experience
in the world of offline and online advertising in large agencies like McCann,
TiempoBBDDO, and the Havas group.
Transform and connect ideas, people, solutions and emotions are the
cornerstones of his career.
He has a degree in Advertising and Public Relations from the Complutense, and
continuing education through the IAB, IE, Wharton and especially their peers.
More personal…
Curious. Former boy scout and former rugby player and now exercising at full
capacity as a parent of two earthquakes of 3 and 1 year. Happily married.
Squeezing the life with his passions are his family and friends, reading, eating
and drinking.
Alfonso G. Valenzuela
Director Transmedia

24. Degree in Commercial & Marketing Management by the ESIC.
Her carrer began in 1994 in the Advertising and the Promtion area for Alfa
Romeo. Also, from the Client side in Mazda Auto España.
Her professional works include several agencies as: Conquest Europe Neat,
Pool Creaciones Publicitarias, JWT, Young & Rubicam and Arnold Fuel.
Now she is Account Director at Havas WW Spain.
More personal…
She’s married and has 2 girls. He loves paddle, outdoor walks and beach.
Her passion is to spend her time with friends and books.
Beatriz Solís
Directora de Cuentas

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