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SWOT analysis of an airline
- 1. PIA TRAINING CENTER PRESENTED BY: ABDULLAH MAQSOOD FAISALANWAAR HASSAN SHAHZAD HASSAN MEHMOOD JASPAL JAWERIAAZHAR SYED MUNJALAAZHAR SAMMER HUSSAIN SWOT ANALYSIS
- 2. Introduction PIA Training Centre established in Karachi, with more than 50 years of experience in aviation training • There was no Professional training Institute in North region for aviation training • In 2015 PIA Training Centre expanded its business by opening one of its Training Centre in Rawalpindi.
- 3. Objectives • To expand the existing training business • To provide opportunity to the youth of Pakistan • To promote safety in aviation industry of Pakistan through Training and development • To provide quality education in multiple regions of Pakistan.
- 4. Services • Professional Training to students seeking a carrier in aviation industry • Provision of Skilled Man-Power for National and International Aviation Industry
- 5. Competitors • Islamabad Space technology IST - COA (Existing) • Aviation Training Centre KP- TEVTA (New Entrant) • Emirates Training Institute (International Market)
- 6. Agenda • Forecast and make strategic planning for PIA Training Center • SWOT analysis • Performance importance matrix • Threat and opportunity matrix • SWOT comparison with the competitor.
- 7. OPPORTUNITIES (+) THREATS (–) COMPETITORS ECONOMIC CONDITIONS PAKISTAN CIVIL AVIATION AUTHORITY INFLATION STRENGTHS (+) WEAKNESSES (–) BUILDING IMAGE CULTURE INTERNALFACTORSEXTERNALFACTORS NEW DOMESTIC AIRLINES INTL. AIRLINES OPERATION IN PAKISTAN OFFERING ONLY PRACTICAL TRAINING AVIATION DEGREE PROGRAM COURSES FOR ARMED PERSONALS TRAININGS FOR ROTORCRAFTS FACULTY LOCATION EQUIPMENT/AIRCRAFT INFORMATION RESOURCE POLICY S.W.O.T OF PIA TRAINING CENTRE RAWALPINID
- 8. Internal Environment Strengths/ Weaknesses Performance Importance Fundame ntal Strength Marginal Strength Neutral Marginal weakness Fundame ntal Weaknes s High M Low FACULTY BUILDING STRATEGIC LOCATION EQUIPMENT/ AIRCRAFTS IMAGE OF CORE BUSINESS ORGANIZATIONAL CULTURE POLICY AND PROCEDURES LITERATURE- COURSES INTERNAL ENVIRONMENT ANALYSIS: STRENGTHS AND WEAKNESSES
- 9. PERFORMANCE IMPORTANCE MATRIX IMPORTANCE PERFORMANCE Fundamental Strength Marginal Strength Marginal weakness Fundamental Weakness HIGH FACULTY CULTURE STRATEGIC LOCATION EQUIPMENT LITERATURE/COURSES LOW IMAGE BUILDING Strategic Planning: 1.Faculty should be kept motivated 2.Training Centre should stay in Rawalpindi as it cater trainees from Islamabad, upper Punjab, and KPK areas 3. MOU should be continued with PIA Engineering Department for availability of Aircraft for Training purposes. 4.Literature will be updated and revised keeping in view the technology changes and PCAA requirements. 5.Policies should be implemented and high level of discipline will be maintained to improve the culture.
- 10. External Environment: THREATS PROBABILITY OF OCCURRENCE SERIOUSNESS HIGH LOW High Low COMPETITOR 1: COA -IST COMPETITOR 2: AVIATION TRAINING CENTRE TEVTA-KPK EMIRATES TRAINING CENTRE PAKISTAN CIVIL AVIATION AUTHORITY REGULATION ECONOMIC CONDITION OF COUNTRY- UNAVAILABILITY OF JOBS INFLATION EXTERNAL ENVIRONMENT : THREATS
- 11. STRATEGY: 1. TRAINING SCOPE MAY BE RAISED PLUS DECREASED FEE TO CAPTURE MARKET AT LARGE BEFORE NEW ENTRANT SETS IN 2.IMMEDIATE PROPOSALS TO GOVT LEVEL MAY BE RAISED ON DEVELOPMENT & JOB CREATION/EXPANSIONS IN THE RELEVANT SECTOR. 3.KEEP AN EYE ON EMIRATES TRAINING PROGRAMS IF THEY OFFER LOW COST / DISCOUNTED COURSES, STRATEGY MAY BE FORMULISED TO COUNTER SUCH SITUATION 4. DONT OVER INVEST, POLICIES CAN BE CHANGED ANY TIME THREAT MATRIX THREAT MATRIX PROBABILITY OF OCCURANCE HIGH LOW SERIOUSNESS HIGH TEVTA TRAINING INSTITUTE EMIRATES TRAINING INSTITUTE ECONOMIC CONDITION OF COUNTRY - UNAVAILABILITY OF JOBS PCAA CHANGES IN REGULATIONS LOW IST TO CAPTURE MARKET INFLATION
- 12. External Environment: OPPURTUNITIES PROBABILITY OF SUCCESS IMPORTANCE HIGH LOW High Low UPCOMING DOMESTIC AIRLINES INT’L AIRLINES OPERATION IN PAKISTAN OFFERING ONLY PRACTICAL TRAINING ON SELF FINANCE BASIS AFFILIATION WITH AIR/IST UNIVERSITY FOR AVIATION DEGREE PROGRAM DIFFERNTIAL COURSES/EXAMS TO ARMED PERSONALS FOR ACQUIRING COMMERCIAL LICENSES INCREASING SCOPE OF TRAININGS TO ROTORCRAFTS EXTERNAL ENVIRONMENT : OPPURTUNITY
- 13. Opportunity Matrix OPPORTUNITY MATRIX PROBABILITY OF SUCCESS HIGH LOW IMPORTANCE HIGH UPCOMING DOMESTIC AIRLINES AFFILIATION WITH AIR/IST UNIVERSITY FOR AVIATION DEGREE PROGRAM INTL CARRIERS REQUIRING TRAINING DIFFERNTIAL COURSES/EXAMS TO ARMED PERSONALS FOR ACQUIRING COMMERCIAL LICENSES LOW OFFERING ONLY PRACTICAL TRAINING ON SELF FINANCE BASIS INCREASING SCOPE OF TRAININGS TO ROTORCRAFTS PLANNING: 1. UPCOMING AIRLINES MAY BE APPROACHED FOR TRAINING NEEDS. 2. FEASIBILITY MAY BE CARRIED OUT FOR AFFILIATION WITH UNIVERSITIES 3. LIMITATIONS/DEFICIENCIES MAY BE STUDIED FOR ARMED FORCES MAINTENANCE PERSONALS TO OFFER CUSTOMIZED COURSES/EXAMS. 4. OFFERING PRACTICAL TRAINING TO PRIVATE CANDIDATES AS A PRE REQ TO ACQUIRING MAINT LICENSE MAY BE ANALYSED.
- 14. SWOT Comparative Analysis PIA Training Center With COA-IST
- 15. Strategic Planning After doing all the internal and external environment analysis, the strategic planning of PIA Training Centre should be: • Utilizing the Human Resource and Information resource efficiently to optimize the Organizational Output. • Company policy and Procedure should be improved to remove all types of negative cultures prevailing in the organization. • New courses should be designed and marketed for New/Emerging Airlines. • Economies of Scale should be achieved as early as possible before the competitors gets PCAA approval and start the training operation. This can be achieved by offering maximum courses per year and then reducing the Fees of Courses s compared to the Fee Structure offered by the new entrants.