Process strategy is taking the designed good/service and deciding the most profitable way to produce it.

1. Process Strategy &
Major Process Decisions
Group Members:-
Soumya Gillela
Harshit Lokhande
Himansu Rath
Ishadora Tripathi
Karan Haval

2. Process Strategy
 Process strategy is taking the designed good/service and
deciding the most profitable way to produce it.
 Main Purpose:
The main purpose is to assemble the difference between
customer expectations and your actual propositions of products
and services with its cost and labour.

3. Four Major Process Strategies
 Process focus
 Repetitive focus
 Product focus
 Mass customization

4. Process Focus
 Process focus is when a production capability is designed around
processes to assist low volume , high-variety production.
 Process focus provides a higher degree of flexibility.
 (Low volume, high variety)
Example:
 Mclaren’s MSO Division(Mclaren Special
Operations).
 Rolls Royce Bespoke Division.

5. Repetitive Focus
 Repetitive focus is more pre-arranged , systematic and
consequently less flexible than process focus.
 Repetitive focus takes a modular approach.

7. Product Focus
 It is focused around products, a product oriented , (high volume
low variety) process.
 It is also referred to as a continuous process because it has a
continuous production run.
 example:
steel, glass, chemicals, electric bulbs and pharmaceutical
products.

9. Mass Customization
 It deals with making changes to a product or service to satisfy a
given consumer group. The changes could be as small as a
variety of different flavours or colours or as complex as
developing a completely new product for a particular client-
base.
 Mass customization combines the personalization and flexibility
of custom-made business manufacturing and takes it to another
level of mass production, which offers a lower unit cost.

10. Process Decision
 Process decision must be made when:
1) A new product or service is being offered.
2) Quality must be improved.
3) Competitive priorities have changed.
4) Demand for a product or service is changing.
5) Cost or availability of materials have changed.
6) Change in technology.

11.  Five common production decision considered by operations
managers are:
1) Process choice.
2) Resource flexibility.
3) Vertical integration.
4) Customer involvement.
5) Capital intensity.