1. company profile 3. CEO 4. Board of Directors 5. profit earned 6. mission 7.Vision 8.Objectives 9.Jio competitors 10. Social Responsibilties 11.Porters Five Force model 12. Retrenchment 13. Diversification

1. RELIANCE JIO

2. COMPANY PROFILE
 Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network
operator in India.
 Wholly owned subsidiary and its headquartered in Mumbai.
 Provides wireless 4G LTE service network (without 2G/3G based services).
 Only 100% VoLTE (Voice over LTE) operator in the country, with coverage
across all 22 telecom circles in India.
 First beta-launched to Jio's partners and employees on 27 December 2015 on
the eve of 83rd birth anniversary of late Dhirubhai Ambani.
 Later services were commercially launched on 5 September 2016.

3. CHIEF EXECUTIVE OFFICER
 Mukesh dhirubhai ambani (born 19 april 1957) is an indian business magnate, the
chairman, managing director, and the largest shareholder of reliance industries
limited.
 Ambani was ranked 38 on the forbes magazine's list for the past ten years
 Only indian businessman on forbes' list of the world's most powerful and wealthiest
people.

4. BOARD OF DIRECTORS
 Nita M.Ambani - Non-Executive, Non Independent Director
 Hital R.Meswani - Executive Director
 Nikhil R.Meswani - Executive Director
 P.M.S.Prasad - Executive Director
 P.K.Kapil - Executive Director
 R.A.Mashelkar - Independent Director
 Adil Zainulbhai - Independent Director
 Mansingh L.Bhakta - Independent Director
 Dipak C. Jain - Independent Director
 Yogendra P.Trivedi - Independent Director
 Raminder S.Gujral - Independent Director
 Shumeet Banerji - Independent Director

5. PROFIT EARNED
• Telecom disruptor reliance JIO posted a net profit of rs.831 crore during the
quarter ended december 31, 2018.
• This amounts to a 22 % quarter-on-quarter increase as compared to net profit of
rs.681 crore in the previous quarter, 65 per cent year-on-year growth over
rs.504 crore in the year ago period.

6. MISSION
• Harness the full potential of the internet to create a digital revolution through high
speed connectivity.
• Create value for all the stakeholders.
• Use sustainability to drive product development and enhance operational
effectiveness.
• To lead the industry by providing innovative financial products and services.
• To establish "customer first" business strategy.
• To be a social responsible investor.

7. VISION
• To be our clients’ ’first call’ and preferred collaboration partner within our business
areas
• To consistently exceed our clients’ expectations for professional and value-adding
advice
• To lead the industry while generating value to the stakeholders.
• Be the pioneer in setting ethical standard and be everyone's investor.

8. OBJECTIVES.
 Jio has built India's largest next generation network with latest 4GLITE
technology.
 Reliance Jio aims at providing internet services to the rural areas of the country.
 To create
1. Quality 2. Innovation 3.Ambition 4.Honesty 5.Integrity

9. JIO COMPETITORS
 Airtel –(the second largest mobile network operating in India)
 Vodafone –(the Indian subsidary of UK-based Vodafone Group plc )
 BSNL –(the largest fixed telephony and broadband services with more than 60% of market share
and is the fourth largest mobile telephony provider in India.)
JIO PRODUCTS
 Jio cellular card.
 Jio keypad feature phone ( LYF Smartphones)
 Jio 4G WiFi router 150Mbps.

10. SOCIAL RESPONSIBILITIES
HEALTH
1 .To provide quality healthcare facilities in the regions around our site.
2. Reliance industries runs medical facility center, physiotherapy center and
3. Mobile medical vans that dispenses free medicines.
4. Provides free health check up.
5. Health check camps for disabled children.
EDUCATION
1. To provide digital technologies and aims to bridging a better facilities and infrastructure.
2. Exposure to technology along with sustainable education model could be strengthened through
partnership with government and quasi-government agencies.

11. INDUSTRY ANALYSIS:
• As per the IBTimes,2016 The number of mobile phone users in Telecom Industry has been
increasing by 5.54 % every year.
• As per theTRAI,2017 Jio has gained 39.60% market share in its first year .
• Jio has the least spectrum band when compared to other competitors which gives it a
distinctive edge among its rivals.
• Jio achieved great success in its 1st year itself because of its unique and standardized
features thereby having an upper hand over its struggling competitors like Vodafone & Idea.

12. PORTER'S FIVE FORCE MODEL
THREATS OF NEW ENTRY & THREATS OF SUBSTITUTE PRODUCTS :
• Threat of new entrants and substitutes for Jio is low because the telecom industry requires
huge capital investment .
• Also ,New companies will find it difficult to survive as there are already established
networks like Jio which is capable of making further investments for its survival
(Financialtimes,2017).
• Jio took approximately five years to develop VoLTE technology and hence it is a sustained
competitive advantage .

13. BARGAINING POWER OF BUYERS:
• The bargaining power of customers is high because Number Portability is easily accessible to all
consumers and they have a choice between different telecom service providers.
• Consumers can choose from a different plans offered by multiple telecom (Hubmobiles,2016)
companies according to their requirements.
• They can switch to any service provider as no switching costs are involved
RIVALRY AMONG COMPETITORS :
• Competitive rivalry is high in this industry as there are established brands - Airtel, Vodafone, and
Idea have been in the industry for around a decade.
• The plans offered by Airtel (ETtelecom,2017) and Vodafone were similar before Jio entered the
market.
• To survive in the market, Airtel has used defensive strategy and reduced its prices to compete by
Jio.
.

14. BUSINESS STRATEGIES APPILIED
 Root cause anaylsis
1.There were more than 1 billion mobile users in India, out of which only 34% were
connected to the internet.
2.Only 12 percent from these 1 billion used 3G data or above
 Red ocean strategy is a strategy which aims to fight and beat the competition.
 The unique selling point ( or the USP ) that Jio used to acquire customers is by offering free
services to its customers.
 Predatory pricing strategy – also called as under cutting strategy

15.  By using his strategy he indirectly forced other companies to serve his company demands.
 Next strategy was he made his customers unintentionally follows his network even after change in
price of other networks.
 Giving frequent new offers, new products, new extensions.
 Balanced Customer acquisition and customer retention equally.

16. RETRENCHMENT
HOW IT GOT AFFECTED IN JIO?
 By laying off employees.
 168 were recruited for the NAGPUR OFFICE for a period of 2 years.
 75 were laid off after a period of 8 MONTHS.

17. DIVERSIFICATION
HOW IT IS DIVERSIFY IN JIO?
 Jio is set to launch home surveillance and auto devices.
 Jio plans to expand to EUROPEAN MARKET from ESTONIA.
 Jio is also testing a new integrated technology app called ‘ TAP and GO ’ for ticketing
service like METRO and MOVIE tickets.

18. THANK YOU
BY
S. HARINI
LAKSHMI PRIYA .A
KHUSHI A JAIN
NIKITHA S
RESHMA S
SIMRAN D VIRWADIA
TAMANNA K
VANSHIKA I