Omnichannel at KU Leuven

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Omnichannel marketing at KU Leuven

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  • More than 4 millionpotential contacts & eachyear 1.8 millionpeople go on holidaywithus…
  • Source: datameer
  • Source: datameer
  • Source: datameer
  • http://projects.nytimes.com/census/2010/explorer
  • Omnichannel at KU Leuven

    1. 1. Online Marketing
    2. 2. Twitter.com/hanssmellinckx www.onlinemarketingmanager.be HANS SMELLINCKX Innovation 20 years experience Sales & Marketing Social Marketing Forum ®Evolution Social Media E-mail Marketing Digital Marketing Omni-channel Marketing Mobile Marketing Metrics, KPI’s & dashboardingBlogger CRM Branding & Reach TEDx FlandersConsultant Direct Marketing
    3. 3. Some of My References www.onlinemarketingmanager.be
    4. 4. Online marketing is Social media SEO Website Mobile environment E-mail marketing Metrics, KPIs & dashboards
    5. 5. Online Marketing is dead
    6. 6. 10%
    7. 7. Multi-channel Marketing Omni
    8. 8. Excerpted from Big Bang Disruption: Strategy in the Age of Devastating Innovation by Larry Downes and Paul Nunes. Copyright 2014 by Lawrence Downes and Paul Nunes.
    9. 9. Evolution ®
    10. 10. Evolution
    11. 11. Beyond a 10 AM to 6 PM mentality
    12. 12. Omni-channel website Mobile website App Social media Out of home Direct MarketingCall center Retail E-mail marketing SEO & SEA POS communication Employees YOU
    13. 13. The Future Today
    14. 14. BELGIUM : 0 Innovation in the Belgian Travel market
    15. 15. Why digital matters
    16. 16. Social media In Belgium
    17. 17. The mobile consumer
    18. 18. DIY consumer
    19. 19. From boring to…
    20. 20. Own data Shop data 3rd party data Click behaviour websites Click behaviour newsletters E-commerce data Brochure pick-up Upsell Welcome back Satisfaction survey Booking satisfaction Facebook data Mobile data
    21. 21. Internal ref. External ref. Ticket price Millions of records
    22. 22. Cash registry Family card Personalised catalogues More info = contact Yourzine.nl
    23. 23. Data warehouse (selective set) Predictive modelling Pro-active marketing
    24. 24. Perfection Does not exist
    25. 25. Perfection is better than…
    26. 26. TIME
    27. 27. PEOPLE
    28. 28. Challenges
    29. 29. girl 20y student Brussels Sc 2
    30. 30. Hobby Interests Pets Living together Still living at home shopaholic ?
    31. 31. Data connection Mobile savy E-commerce Real-time mobile use Workplace vs living ?
    32. 32. 1994: Website?
    33. 33. E-commerce is more than SEO, SEA, Direct entry, conversion, metrics…
    34. 34. Social & owned strategy wave Listen Strategy Build Spread Spread Build
    35. 35. How to generate 1 million €
    36. 36. You need an audience
    37. 37. The average e-mail db in Belgium is below 100,000... We tend to preach to an empty stadium. BELGIUM USAGOOD BALANCE
    38. 38. Belgium: top 10 brands Where are the real Belgian brands? (media)
    39. 39. If you don’t speak to your audience and don’t listen to what they say, why would they buy you? Or replace you with a cheaper alternative?
    40. 40. 1/5 wants to get promotions
    41. 41. Gather an audience
    42. 42. You’ll need ads!
    43. 43. Open graph 2 Collect data Personalise = relevancy Connect & share
    44. 44. http://www.360i.com/work/oreo-daily-twist/
    45. 45. www.lithium.com
    46. 46. People talk about you…
    47. 47. Monitoring tools http://www.socialmedia.biz/2011/01/12/top-20-social-media-monitoring-vendors-for-business/
    48. 48. Visualise it!
    49. 49. Visualise it!
    50. 50. Visualise it!
    51. 51. WTF!
    52. 52. Gamification of data

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