Antwerp Management School - Guest College

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Guest college at the Antwerp Management School - summary of slides, not complete deck!

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  • Gamifictaion of data
  • Source: datameer
  • Antwerp Management School - Guest College

    1. Dear Marketer BRING THE LOVE BACK Marketing
    2. DATA
    3. Omni channel
    4. Thomas Cook Belgium TEDx Flanders Social Marketing Forum 20 years experience Consultant Innovation & Marketing Projects ®Evolution Founder HANS SMELLINCKX Omni-channel Marketing Social Media E-mail Marketing CRM Digital Marketing Mobile Marketing Blogger Metrics, KPI’s & dashboarding Branding & Reach Twitter.com/hanssmellinckx
    5. Some of My References
    6. Brands need to engage
    7. Once upon a time
    8. Passion Socially embedded Shop owner Human Expert
    9. Including: • a TOM study aka “proof that you did a good job” • the same shit as last year • Kotler based
    10. Surprise Stand out
    11. What’s your Happiness index?
    12. Detect change!
    13. DATA
    14. 20 – 25 year old Female Student Single University student No children Lower social class
    15. ENIAC Electronic Numerical Integrator And Computer
    16. DATA DATA WAREHOUSE BIG CRM BI
    17. ROADMAP
    18. 75% Of seniors say their company is “data driven”
    19. 65% (Big) Data not part of the strategy
    20. 56% Organisational silo biggest barrier
    21. Challenges
    22. Organisation silos
    23. Technical debate
    24. People skills Tools technology
    25. Nobody understands
    26. “Simply possessing stores of data does not automatically distribute your marketing spend into the right channels and generate an impressive ROI” Jon Baron – CEO Tagman
    27. 1 CONNECT
    28. Perfection Does not exist
    29. TIME
    30. 2 SEGMENTATION
    31. Socio demo
    32. Socio demo employment Maritial status gender age education Social class
    33. Simple Filter
    34. COMPLEXITY Degree of ROI Real-time (social/mobile) Behaviour criteria Behaviour criteria Lifestyle criteria (Buying) history Socio demo Excel access TIME SAP Oracle / IBM
    35. Confirmed behaviour Unknown future behaviour
    36. Visualise it! http://projects.nytimes.com/census/2010/explorer
    37. Visualise it!
    38. We need Mad men Mad scientists
    39. HANS SMELLINCKX 30 something omni-channel marketer Contact me! www.twitter.com/hanssmellinckx

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