2.  After looking at various music advertisements in
magazine’s we started on our own version. To start off,
we chose a simple colour background of black, as other
Miles Kane advertisements and bands similar all tend to
have a block colour.

3.  This is a photo from when we were making of the video. We’ve
took photo shoots from when we’ve been filming and this is one
from the studio. As in most music advertisements it shows the
artist it’s promoting, we thought we’d use our Miles Kane
character in ours. We liked this photo and chose to use this as it
was a clear crisp shot with things going on to keep the eye busy.

4.  We experimented with the colours of the photo and changed the
vibrancy, saturation and experimented with the effects. Turns out this
image looks best when just in black and white, looks more classy
and more suits the Miles Kane vibe. We altered some of the colours
though, as you can see at the side bar to make the image appear
brighter and more ‘glam’.

5.  After we’d finished altering the image and making it look the most ‘Miles
Kane’ish and rich we could, we then started working with it on Photoshop.
Like traditional music advertisements, the information is towards the bottom
in its own area so it’s easier to read and gets the information across
promptly. So we experimented with the size and placement of the image and
fixed it to the size we thought best, then and moved it to the top half of the
page. This gave us room at the bottom for our artist information.