Pro Forma Week 6

1. IRN-BRU
HANNAH PALFREEMAN

2. *To be a journalist you have to be prepared to
work unsociable hours.39 hours is the
minimum which journalists have to work.
Anon. (.). Job Description: Journalist. Available:
http://creativepool.com/articles/jobdescription
s/journalist-job-description. Last accessed 12th
Sep 2017.
http://creativepool.com/articles/jobdescription
s/journalist-job-description
*The salary for journalism goes from £12,000-
£80,000 a year.
Anon. (.). Job Description: Journalist. Available:
http://creativepool.com/articles/jobdescriptions/j
ournalist-job-description. Last accessed 12th Sep
2017.
http://creativepool.com/articles/jobdescriptions/j
ournalist-job-description
*32,900 full time daily newspaper journalists are in
employment in 2016.
https://www.statista.com/topics/2096/journalism/
Anon. (.). Journalism- Statistics & Facts. Available:
https://www.statista.com/topics/2096/journalism/.
Last accessed 12th Sep 2017.
*In 2013 55% of the population read print
media online.
Anon. (.). More than half Britons access news
online. Available:
https://www.theguardian.com/media/2013/au
g/08/half-britons-access-news-online. Last
accessed 13th september 2017.
https://www.theguardian.com/media/2013/au
g/08/half-britons-access-news-online
JOURNALISM

3. *Women are underrepresented in
newsrooms. Statistics from 2011
show women in the TV industry to
be 38% of the whole of the TV
industry.
Anon. (.). Gender Inequality in
Public Media Newsrooms.
Available:
http://www.mikemarcotte.com/2
013/03/gender-inequity-in-public-
media-newsrooms.html. Last
accessed 13th September 2017
http://www.mikemarcotte.com/2
013/03/gender-inequity-in-public-
media-newsrooms.html
*12,681,472 copies of
newspapers in November in
2010 were sold. Each year the
number decreases.
Roy Greenslade. (2010). Look
how many newspapers are still
sold every day in the UK....
Available:
https://www.theguardian.com
/media/greenslade/2010/dec/
14/newspapers- abcs. Last
accessed 13th September.
https://www.theguardian.com
/media/greenslade/2010/dec/
14/newspapers-abcs
*IRAQ Is the deadliest country for
Journalists from 1992-2012 151
journalists are dead
Ian Hargreaves (2014). Journalism : A
very short introduction. 2nd ed. .: OUP
Oxford. 9.
https://books.google.co.uk/books?id=h
-
YwBQAAQBAJ&printsec=frontcover&dq
=Journalism:+A+very+short+introductio
n&hl=en&sa=X&redir_esc=y#v=onepag
e&q=Journalism%3A%20A%20very%20
short%20introduction&f=false
JOURNALISM

4. *BBC News Anchor Fiona Bruce
is the highest paid woman
journalist. Her salary is over
£350,000 a year.
Anon. . (.). BBC Salaries:.
Available:
http://www.pressgazette.co.uk/
bbc-salaries-jeremy-vine-john-
humphrys-and-huw-edwards-
are-corporations-top-paid-
journalists-figures-reveal-
550000/. Last accessed 13th
september.
http://www.pressgazette.co.uk/
bbc-salaries-jeremy-vine-john-
humphrys-and-huw-edwards-
are-corporations-top-paid-
journalists-figures-reveal-
550000/
*A university degree is not
required.
anon. (.). How to get into BBC
as a journalist. Available:
http://www.bbc.co.uk/blogs/co
llegeofjournalism/entries/7b45
a1ec-e9fd-3f5d-9c0b-
afe1051fe35a. Last accessed
12th Sep 2017.
http://www.bbc.co.uk/blogs/co
llegeofjournalism/entries/7b45
a1ec-e9fd-3f5d-9c0b-
afe1051fe35a
*BBC News at Ten presenter Edwards is paid
between £550,000 and £599,999.
Anon. . (.). BBC Salaries:. Available:
http://www.pressgazette.co.uk/bbc-salaries-
jeremy-vine-john-humphrys-and-huw-
edwards-are-corporations-top-paid-
journalists-figures-reveal-550000/. Last
accessed 13th september.
http://www.pressgazette.co.uk/bbc-salaries-
jeremy-vine-john-humphrys-and-huw-
edwards-are-corporations-top-paid-
journalists-figures-reveal-550000/
JOURNALISM

5. *The top 5 places to go to study
Journalism are:
1. London School of Economics
2. City University, London
3. University of Westminster, London
4. Loughborough University
5. University of Cardiff
Anon. . (.). Top 5 universities to
prepare for journalism careers.
Available:
https://www.topuniversities.com/blo
g/top-5-universities-uk-prepare-
journalism-careers. Last accessed
13th September 2017.
https://www.topuniversities.com/blo
g/top-5-universities-uk-prepare-
journalism-careers
*The sun sold 2,955,957 copies
daily in April 2010.
Anon. (2010). ABCs: National daily
newspaper circulation April
2010.Available:
https://www.theguardian.com/med
ia/table/2010/may/14/abcs-
national-newspapers. Last accessed
15th Sep 2017
www.theguardian.con/media/table
/2010/may/14/abcs-national-
newspapers
*But compared to July 2011 it
sold. 2,821,618.
Anon.. (2011). ABCs: National
daily newspaper circulation July
2011.Available:
https://www.theguardian.com/m
edia/table/2011/aug/12/abcs-
national-newspapers. Last
accessed 15th Sep 2017
https://www.theguardian.com/m
edia/table/2011/aug/12/abcs-
national-newspapers
JOURNALISM

6. Info-graphic:

7. Research: Comparison of research tools, methods and techniques.
 When using a website there are a lot of strengths.
For example, when looking at certain websites
looking for one answer you can actually find a few
facts. For example when I was researching my info
graphic I found two answers which I needed, I
found out the salary of a journalist as well as how
there hours plan out. However, a weakness of
using a website is that the ‘fact’ which you find
out may not be true. It’s said that the majority of
facts on Wikipedia are not true.
 Surveys are primary research which is really
useful when researching things like Irn Bru. This
is because you can find out the truth of what a
whole group of people believe. However, if
someone is dishonest or does not finish a
question it makes the survey inaccurate.
Leaving your data to be unreliable.
 Interviews are a good way to research. This is because
its personal and the person who you are interviewing
is thinking it up on the spot. Unlike when writing a
book or an article, the person has time to re read and
rewrite their work. The questions are more detailed in
interviews which means that the person also has to
come up with a detailed answer. The weaknesses of
using the research method of interviews is that its very
time consuming to watch a interview which might not
even have any good research in.
 When reading a book to find out research it is very helpful
as most of it comes from personal experiences. However,
when reading another book trying to find out facts you may
come across a statement which contrasts to another
statement which you have found in another book.
 When reading a book to find out research it is very
helpful as most of it comes from personal experiences.
However, when reading another book trying to find out
facts you may come across a statement which contrasts
to another statement which you have found in another
book.

8. Research: Comparison of research tools, methods and techniques.
If I could of done something better in my research tasks,
I would put more detail into my work. I would also look
at more facts. When I was doing my research task for my
infographic I wanted to move onto designing so I didn't’t
really spend much time on the research task. Where as
when I was researching for Irn Bru I spent more time on
finding the facts I knew I needed to spend more time on
the research to get a realistic take on Irn Bru. If was to
ever redo my Irn Bru research I would do more than one
survey if I had the time as its more primary research.
I find it easier to write down my notes on paper
as then I always have a draft copy. So when I was
researching I was writing my facts and my
bibliography down on paper and typing the facts.
This was very time consuming but I felt if I ever
lost my facts on the PowerPoint I could easily type
the facts again. I also stored all my information on
my memory stick and on my computer. So I did
not loose anyone of my work.
Locating the facts for the info-graphic was rather easy as there was a lot of information on different
websites and it was rather easy to find out what I typed into google. However, it was more difficult
locating information on Irn Bru. This was because, everything which I wanted to find out was not on
any websites which I looked at. I googled my question and I could still not find anything relevant. In
the end I reworded my question and found some answers. I spent longer finding the research on Irn
Bru and I feel as though I have sufficient research to start my production.

9. Client research: What is Irn-Bru?
*Irn Bru was produced in
Glasgow in the year of
1901.
Anon. . (.). Irn Bru.
Available:
https://en.wikipedia.org/wi
ki/Irn-Bru. Last accessed
19th Sep 2017.
https://en.wikipedia.org/wi
ki/Irn-Bru
*Most people prefer to drink Irn-
Bru from a glass bottle rather than
a can. With 71 per cent voting in
favour of the bottle and only 29
per cent voting in favour of the
can.
Sean Murphy. (.). 10 things you
(probably) didn't know about Irn
Bru. Available:
http://foodanddrink.scotsman.co
m/drink/10-things-you-probably-
didnt-know-about-irn-bru/. Last
accessed 19th sept 2017.
http://foodanddrink.scotsman.co
m/drink/10-things-you-probably-
didnt-know-about-irn-bru/
*Irn-Bru have always been
keen on recycling.
Sean Murphy. (.). 10 things
you (probably) didn't know
about Irn Bru. Available:
http://foodanddrink.scotsman
.com/drink/10-things-you-
probably-didnt-know-about-
irn-bru/. Last accessed 19th
sept 2017.
http://foodanddrink.scotsman
.com/drink/10-things-you-
probably-didnt-know-about-
irn-bru/
*Irn Bru is a carbonated soft
drink made to an original
secret recipe, which from 1901
has contained 32 flavors.
anon. (.). Irn Bru. Available: ..
(.). Ion Bru. Available:
http://www.agbarr.co.uk/our-
brands/irn-bru/. Last accessed
19th sep 2017.. Last accessed
19th Sept 2017.
http://www.agbarr.co.uk/our-
brands/irn-bru/

10. Client research: Their way of Advertising.
The majority of Irn-Bru’s adverts are something cheeky and rude. But most of them have the running colour theme,
Orange and Blue. This has the same running colour theme as the can. Irn-Bru are well known for this colour theme as its
very recognizable as other drink company's do not have such a bold colour theme like this. Another running theme in the
newest adverts is the fact that when someone is dealing with a tricky situation they drink the can of Irn-Bru. This could
imply that by having Irn- Bru it calms you down. This also could infer that Irn- Bru is a reward power as it gives a positive
impact onto your situation. Most of the Irn-Bru adverts are the style of Mockumentary as there is never anything serious.
https://brandforlife.wordpress.com/tag/irn-bru/ https://www.pinterest.co.uk/pin/53902526759755164/

11. Client research:
http://www.irn-bru.co.uk/advertising/new-fella-videohttp://www.irn-bru.co.uk/advertising/pink-bomb
These two screenshots are from two Mockumentary TV adverts. The lines of appeal are comedy and humour.
The majority of the Irn Bru adverts have this lines of appeal. Its most common for the Irn-Bru adverts to have
some connections with Scotland, most adverts have the actors with a Scottish accent. These two examples of
the adverts are both linear and realistic.

12. Client research:
https://www.youtube.com/watch?v=-j55DNrDfU4https://www.youtube.com/watch?v=4yZOab5gl-4
These two are both linear and non realistic. The colour themes are still blue and orange. But, in the
snowman screenshot its not as clear. It also fits the Scottish theme as the narration over the snowman
advert is spoken in Scottish and the big bird actor is speaking in Scottish.

13. Client research:
*Over the past few years, Irn-Bru
have been criticized on some of their
adverts. For example, this print advert
was deemed as ‘inciting bullying’.
anon. (.). Irn Bru. Available:
https://en.wikipedia.org/wiki/Irn-
Bru#Marketing. Last accessed 19th
sept 2017.
https://en.wikipedia.org/wiki/Irn-
Bru#Marketing
*Irn Bru produces a sale of over £120m per
year.
Andrew Ferguson . (2016). 7 Things you
didn't know about Irn Bru. Available:
http://www.scotlandnow.dailyrecord.co.uk/
lifestyle/7-things-you-didnt-know-7961797.
Last accessed 19th sep 2017.
http://www.scotlandnow.dailyrecord.co.uk/
lifestyle/7-things-you-didnt-know-7961797
*Irn-Bru also sees great sales numbers
in Russia. The drink is manufactured in
five factories in Russia alone.
Andrew Ferguson . (2016). 7 Things you
didn't know about Irn Bru. Available:
http://www.scotlandnow.dailyrecord.co
.uk/lifestyle/7-things-you-didnt-know-
7961797. Last accessed 19th sep 2017.
http://www.scotlandnow.dailyrecord.co
.uk/lifestyle/7-things-you-didnt-know-
7961797
*Irn-Bru's head of marketing, Adrian Troy, said: "Scots are well known for dealing
with life's ups and downs in a down to earth way and by retaining a sense of
humour. “It's that spirit and attitude which has inspired our new campaign which is
all about offering some light relief and showing how Irn-Bru gets you through.”
Cameron Clarke. (2012). Irn- Bru inveils new ads and new slogan . Available:
http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new-
slogan-irn-bru-gets-you-through. Last accessed 19th sep 2017.
http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new-
slogan-irn-bru-gets-you-through

14. C l i e n t
r e s e a r c h :
P r i n t
a d v e r t s

15. Market research:
*Irn-Bru is part of the drinks
market, it specifically is in the
carbonated soft drinks category.
anon. (.). Irn Bru. Available:
https://en.wikipedia.org/wiki/Irn-
Bru. Last accessed 19th sep 2017
https://en.Wikipedia.org/wiki/irn-
bru
http://www.indiantelevision.com/tamadex/y
2k8/may/tam22.php
*There are many different
ways which Irn Bru advertise
themselves. In 2014 they
sponsored Glasgow in the
commonwealth games. They
even made 2 TV adverts about
the commonwealth games.
https://www.youtube.com/wat
ch?v=S-OvpaDIBWQ
They also advertise through
print media and TV media. I’ve
seen, when walking around
cities, that Irn Bru is being
promoted on sides of buses. As
well as that, they advertise on
the sides of hot air balloons
(PRIMARY RESEARCH)
*Irn Bru became the 3.5 times more memorable than any other sponsor of the Glasgow
2014 Games. Just by sponsoring the commonwealth games their sales increased.
Stuart Martin. (2014). How Bru owned the 2014 commonwealth games. Available:
http://stars15.marketingsocietyscotland.com/wp-
content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf.
Last accessed 19th sep 2017.
http://stars15.marketingsocietyscotland.com/wp-
content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf

16. Market research: Who is their competition?
*The carbonated soft
drinks market continues
to be dominated by Coca
Cola and PepsiCo.
anon. (.). Current State of
the Carbonated Drinks
Market. Available:
http://www.smitherspira.
com/resources/2014/june
/the-current-state-of-the-
carbonated-drinks-
market. Last accessed
19th sep 2017.
http://www.smitherspira.
com/resources/2014/june
/the-current-state-of-the-
carbonated-drinks-market
*Some people believe that Irn Bru is the
best drink ever made. It is before coca-cola,
lucozade and Vinto.
Duncan Lindsay. (2015). Fizzy drinks ranked
from worst to best. Available:
http://metro.co.uk/2015/05/29/from-best-
to-worst-the-nicest-and-most-vile-fizzy-
drinks-ranked-the-results-may-upset-you-
5219572/. Last accessed 20th Sep 2017.
http://metro.co.uk/2015/05/29/from-best-
to-worst-the-nicest-and-most-vile-fizzy-
drinks-ranked-the-results-may-upset-you-
5219572/
*139 calories are in a coca cola 330ml can.
anon. (.). How many calories are there in a 330ml
can of Coca-Cola Classic?. Available:
http://www.coca-cola.co.uk/faq/calories-in-330ml-
can-of-coca-cola. Last accessed 20th Sept 2017
Http://www.coca-cola.co.uk/faq/calories-in-330ml-
can-of-coca-cola
Where as in a can of Irn Bru (330ml) it is 138
calories.
Anon. (.). Calories in Barr's Irn Bru 330ml can .
Available:
http://www.myfitnesspal.com/food/calories/barrs-
irn-bru-330ml-can-437261734. Last accessed 20th
Sept 2017.
http://www.myfitnesspal.com/food/calories/barrs-
irn-bru-330ml-can-437261734
*Irn Bru is the third best selling soft drink in the UK after Coca-Cola and Pepsi, and
consistently outsells global brands such as Fanta, Dr Pepper, Sprite and 7-Up.
Anon. (2014). Scottish Fact of the day: Irn Bru. Available:
http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-
day-irn-bru-1-3604534. Last accessed 20th Sept 2017.
http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-day-irn-bru-1-
3604534

17. A u d i e n c e
r e s e a r c h :
*Apparently most people who
drink Irn Bru are young men.
Anon. (.). What the world
thinks- Irn Bru. Available:
https://yougov.co.uk/opi/brows
e/Irn_Bru. Last accessed 20th
Sept.
https://yougov.co.uk/opi/brows
e/Irn_Bru
*There is evidence for the young
males to also be Left Wing when it
comes to politics.
Anon. (.). What the world thinks-
Irn Bru. Available:
https://yougov.co.uk/opi/browse/I
rn_Bru. Last accessed 20th Sept.
https://yougov.co.uk/opi/browse/I
rn_Bru
*MPs and other parliamentary staff are
expected to drink another 8,493 cans or
bottles by the end of the financial year in
April 2017.
anon. (2016). Irn Bru sales increase in
Westminster following 2015 election.
Available: http://www.bbc.co.uk/news/uk
scotland-38051933. Last accessed 20th
Sept 2017.
http://www.bbc.co.uk/news/uk-scotland-
38051933
*English customers have been consuming Irn-Bru. So
much so the growth has been the highest, with sales
soaring by 20 per cent in a year.
Anon. (2010). English Catching up with the Scots in
Irn-Bru Consumption. Available:
http://www.scotsman.com/news/uk/english-
catching-up-with-scots-in-irn-bru-consumption-1-
796079. Last accessed 20th sept 2017.
http://www.scotsman.com/news/uk/english-
catching-up-with-scots-in-irn-bru-consumption-1-
796079
*In the commonwealth games in 2014 AG Barr
expected sales of £135m in the six months to 27
July. This meaning that the audience for Irn Bru
has some interest in Sports.
Anon. (2014). Irn Bru maker AG Barr
'outperforming drinks market'. Available:
http://www.bbc.co.uk/news/uk-scotland-scotland-
business-28481343. Last accessed 20th Sept 2017.
http://www.bbc.co.uk/news/uk-scotland-scotland-
business-28481343

18. Audience research: The common likes
of Irn Bru Lovers
https://yougov.co.uk/opi/browse/Irn_Bru/correlations
*The age range for men who like Irn
Bru is 25-39.
Anon. (.). .. Available:
https://yougov.co.uk/profileslite#/Irn
_Bru/demographics. Last accessed
20th Sept 2017.
https://yougov.co.uk/profileslite#/Irn
_Bru/demographics
*Out of 1801 people, 554 people loved
Irn Bru. 541 people liked Irn Bru. 280
people thought Irn Bru was okay, 263
didn't like it and 163 people hated it.
Anon. (.). What the world thinks- Irn Bru.
Available:
https://yougov.co.uk/opi/browse/Irn_Br
u. Last accessed 20th Sept
https://yougov.co.uk/opi/browse/Irn_Br
u

19. Audience research:
Primary Research
To find out what my own class thinks about Irn Bru
we did a survey on ‘Kahoot’. 15 people took the
survey.
What is your gender?
Males Females Other
This Pie chart shows that there is no
participants older than 20. The
majority are 17-19 years old. There
were only 4 14-16 year olds in this
survey. However, this range does fit
into Irn Bru’s target audience. Irn
Bru’s target audience is based around
16-24 year olds.
This pie chart shows the gender
of the participants. There are
less females than males in this
survey. This is also 1 other
gender who took this survey. It
is stated that the majority of Irn
Bru’s target audience are focused
on males. This data does fit into
Irn Bru’s Target audience.
What age range are you?
14-16 17-19 20-24

20. Audience research:
Primary Research
What is your favorite drink?
Coke Fanta Irn Bru don’t like fizzy drinks
Do you prefer the sugar free
version of this?
Yes No
This pie chart shows that the
majority of the people who took
the survey do not prefer the sugar
free version of their preferred
drink. However, there is 4 people
who prefer a sugar free version of
their preferred drink. This does
make sense as some people
believe without sugar it has no
flavor. However, Irn Bru have just
brought out a sugar free drink in
the last year. It is promised to have
more flavor than the other sugar
free drinks.
This 4 part pie chart, shows
that Coke and Fanta are the
favorite drink out of the 4.
The rest of the surveyors
either dislike fizzy drinks or
like Irn Bru instead. This
data makes sense as Coke is
the most popular in
England.

21. Have you ever tried Irn Bru?
Yes No Maybe
Audience research:
Primary Research
The majority of the
participants in this survey
have tried Irn Bru. But
because it is not the most
popular in the UK some
people have never tried Irn
Bru. No one said that they
might have tried Irn Bru.
Have you ever seen an advert for
the brand?
Yes No
The majority have said that
they have seen an advert for
Irn Bru. Irn Bru mostly
advertise on TV and Social
media. This is why most of the
participants have seen an
advert for the brand. As the
target audience for Irn Bru are
mainly 16-24. These are the
age range who know quite a
bit about social media. Mainly
the Irn Bru adverts are
advertised on social media, as
well as TV and at bus stops.

22. Where have you seen the
advert?
TV Social Media
Audience research:
Primary Research
This Data says a lot about the Target Audience. Some younger
adults don’t really pay any attention to their surroundings. So
an Irn Bru advert could have been on a side of a bus or at a
bus stop. The majority of young adults will sit at home and
watch TV or be glued to their phone on social media. However,
if the target audience see the Irn Bru advert on TV when they
are at home bored. If they see an advert which is really
appealing, it might make them go out and buy an Irn Bru.
What sort of media do you use the
most?
Social Media Posters TV Radio
Irn Bru’s target audience is 16-24.The majority of the target
audience will have some type of social media, whether that is
Facebook, Instagram, Twitter etc. This is why most of Irn Bru’s
advertising is done on social media. The majority of the
people who were included in this survey used social media
the most. Where as only one person use the radio most.
Radio stations are a really good place to advertise. Most cars
have a radio and the majority of the population listen to the
radio. If Irn Bru advertises on the radio, some of the public
may fancy an Irn Bru so they might go into a shop and buy
one.

23. Audience research: Primary Research
What is your gender?
There were 9 males, 5 females and 1 other.
What age range are you?
There were 4 14-16’s, 10 17-19’s and 1 20-24.
What is your favorite drink?
5 people said Coke, 5 people said Fanta, 2 people Irn
Bru and 2 people said that they disliked fizzy drinks.
Do you prefer the sugar free version of your preferred
drink?
4 people said yes, where as 11 people said no.
Have you ever tried Irn Bru?
10 people said yes, 4 said no.
Have you ever seen Irn Bru advertised?
14 people said yes, 1 said no.
Where have you seen the advert?
9 people said as a TV advert, 6 said on social media, 0
people said at the bus stop and 0 people said at the side of
the bus.
Which sort of media do you use the most?
14 people said social media, 1 person said Radio, no one said
posters or TV.

24. Audience research: Qualitative research
Have you ever tried Irn Bru?
Yes.
Yes.
Yes.
No.
Yes.
No
What is your favorite drink and why?
Fanta – its delicious and fab (Libby)
7Up- less artificial flavors (Sim)
Dandelion and Burdock –rarity (Leah)
Water- don’t like fizzy (India)
Coca cola- energy (Josh)
Fanta (Me)
Have you ever seen a Irn Bru advert?
Yes.
Yes.
Yes.
Yes.
Yes.
Yes
Do you like the way the advertise if so why?
Yes, but its very male dominated which I
aren't keen on.
No, because I think its very male
dominated.
Yes its funny.
I do, its humorous.
Yes, its humorous compared to other drinks
adverts.
Yes, it is very funny but I do find it very male
dominated which I don’t like.
My qualitative data gives a
strong indication that the
people who I asked to
answer my questions find
the way Irn Bru advertises
because of its humour.
However there were 3
results which were focused
on the male dominated
aspect of the adverts.

25. Idea Generation:1st Idea:
Rugby Game – Scotland VS England
A Scottish fan is watching the rugby game.
England are winning. What will the man do?
He takes a sip of Irn Bru and heads over to the rugby
field to help his home country out.

26. I have come up with 3 ideas,
which might not be realistic but I
think that they would fit into Irn
Bru ideal for the adverts.
Individual Ideas

27. Individual Idea: Rugby match
TV Advert:
My first idea which I came up with was having a Scottish
rugby game against the English rugby team. At the point
where the advert was going to start is when Scotland
are currently loosing to England. The fans are
aggravated, the atmosphere is very tense. One fan gets
so sick of their bad loosing streak in this game. They
take a sip of Irn Bru on this very stressful occasion.
The Irn Bru starts to kick in, the Scottish man only did
what he can do. What a proud Scottish man would do.
He runs from his seat down to the pitch and joins his
role models on the pitch. He manages to bring the
game back to life and they end up winning the match!
Advergame:
My Advergame idea was having the Scottish man
to appear on the screen and the player having to
score a try before the time runs out. After they
have completed each round the time limit goes
down by 10 seconds each round.
Print Advert:
My print advert is going to be when the team win and
they are holding the Scottish man up on their
shoulders.

28. Individual Idea: Boxing match
TV Advert:
My second idea which I came up with was having a
match between two Scottish players ( A & B) who
have had a rivalry for years. One of the Scottish
players (A) is getting beaten quite badly by his
opponent. The Ref calls a time out so the doctor can
check out A’s injuries. While on the time out, A takes
a sip of Irn Bru and is suddenly refreshed and ready
to win this fight. The ref calls the end of the game 30
seconds later as his opponent (B) is down on the
floor thanks to Irn Bru’s extra strength.
Advergame:
The Advergame would be a boxing match but it
would be a 2 player game. You would battle it out.
The person who won would get points and the other
would be disqualified. Each time someone wins
there would 10 points added to their scorecard.
Print Advert:
My print advert would look like someone sat on
the corner of the boxing ring, drinking an Irn
Bru.

29. Individual Idea: Colour themes
My colour for my fonts would always be
the same as the real fonts on the Irn Bru
adverts, Orange and Blue.
As the Target Audience for Irn Bru is
mainly set for males who are aged from
16-24. This is why I have chosen two male
dominated sports which many young
adults are interested in.
The fact that these two adverts have
included something Scottish also links into
the Irn Bru adverts. Irn Bru is was founded
in Scotland and many Scottish people like
Irn Bru, so much so that they rated more
than coke. But by having some Scottish
individuals in my adverts, it means that
the people of Scotland will relate to them
more.
The Irn Bru adverts are very male dominated, this is
the reason why I have chosen two male dominated
sports to advertise Irn Bru.
However, my adverts are very unrealistic for me to do
as at college we don’t have the resources which I
need to make these adverts work.

30. Group Idea: Ian Bruise
For my group idea, we have decided to make Irn Bru (Ian Bruise) seem like the new cool drink. We are doing
this to appeal to a new target audience. We have casted a Irn Bru man which makes everyone weak at the
knees. We want to create a look that Irn Bru livens up the classroom. There are shots which show that the
students are increasingly bored and the teacher is sick of his class and his job. But when Irn Bru walks in he
changes the atmosphere in the classroom.
On one of the scenes which we want to add in we want Irn Bru to walk out in the corridor and a girl to see
him and then faint on the floor.
We are going to have Ian Bruise (the main Irn Bru man) in a orange t-shirt with blue jeans. He will always be
holding a Irn Bru in his hand to remind the audience what the advert is about.

31. S t o r y b o a r d - P a g e 1Group Idea:
Ian Bruise

32. S t o r y b o a r d - P a g e 2Group Idea:
Ian Bruise

33. S t o r y b o a r d - P a g e 3 ( E x t r a S h o t s )Group
Idea: Ian
Bruise

34. TV ADVERT
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3 0 S e c o n d A d v e r t
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1 0 s e c o n d A d v e r t
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& v = ra I x m c 4 U a 1 s - 5 s e c o n d A d v e r t

35. Planning Docs (TV Advert):
Contingency Form

36. Planning Docs (TV Advert):
Risk Assessment

37. Planning Docs (TV Advert):
Shot list

38. A D V E R G A M E

39. Planning Docs
(Advergame): Proposal

40. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the
planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit
all the work on here.

41. Planning Docs (Print Advert):
Proposal

42. Finished Stuff: