An analysis of the second front cover I looked at

1. The masthead is always found
in the same place and looks
the same each week, so it
maintains brand identity.
The quotation is a formal mode
of address and make the TA feel
like they are being spoken to
directly by Arctic Monkeys.
The sell – line are used to
give the TA a taster of the
other artists that will feature
inside.
The puff provides information that
will entice the reader to look
inside. This also entices them to
buy the magazine because of an
exclusive UK live preview.
When it says ‘its kicking right off’ will
influence the TA opinion on the band.
Barcode and prices are hidden away.
The TA has to look for the price.
The main sell – line is placed on
the left, which is where the eyes
will go first.