2. THE GAURDIAN
• Presenting their branding as “news website of the year”
• The name “The Guardian” implies that it is protective and trustworthy and important
• Font choice suggests that it has a long history but is also stylish
• “Support the Guardian. Available for everyone, funded by readers” donation model
Grid system layout – orderly and easy to navigate
Variety of stories so you can
choose what interests you
Clicking on an image will bring
up the full article so you can
read more - interactive
• “more” label suggests that the
newspaper is not limited
• Tabs make it easy to navigate
and appear organised and
simple
3. DAILY MAIL
• Juxtaposition of front shows that it is old and reliable but also keeping up
with the modern world
• Old-looking front implies traditional conservative (not the political party)
values
• No strapline
Only one story with many different articles on the
same topic. Important persons who the readership of
the daily mail would be interested
‘LIVE’ written in red shows urgency
and importance
4. INEWS
• Trying to appeal to a younger audience to appear cool and sleek
• Links/tabs at the top make it highly navigable
‘live’ shows importance
as the readers are
probably interested in
this topic
5. Rejecting/accepting codes and conventions:
ACCEPTING
• Subheadings with title of each section at the top – I will use this as it makes the website easy to navigate
• Coloured font – a bright/bold colour to make headlines stand out
• Name and font of name of newspaper reflects and appeals to the audience – simplistic and clean-looking to appeal
to a younger audience
• Easy to follow layout – to make it clear and easy to navigate
• Large pictures – more image than text, eye-catching and enticing
REJECTING
• Daily Mail has very long headlines which I think makes it difficult to read so I will try to make my headlines shorter so
they are more readable and straight to the point
• Daily mail also has lots of articles on the same story but I will just have the main story for each section
